Disqus - Latest Comments for chrismoritz

Re: Nancy Pelosi Is the Most Effective Member of the Resistance

chrismoritz — Tue, 09 May 2017 09:40:07 -0000

The only evidence Stoehr provides for why Pelosi is so effective is a fairly mild "Trump is bad" quote and the fact that the government funding bill didn't have Trump's more awful ideas in it. At no point does he say why Pelosi should get the credit for that.

This is really thin gruel.

Re: Elevate Your Marketing Career: 5 Ways to Invest in You

chrismoritz — Fri, 29 Apr 2016 14:17:57 -0000

Thanks again for being part of our panel!

Re: Here's Why You Shouldn't Idle Your Car on Cold Mornings

chrismoritz — Wed, 14 Jan 2015 14:23:00 -0000

I would think most people idle their car in the morning so that the cabin is heated, regardless of any perceived ideas about fuel injection.

Re: A Brilliant Plea For iPhones To Have A Safer "Car Mode"

chrismoritz — Fri, 01 Nov 2013 14:58:51 -0000

I'd love to have a larger "next track" button in Car Modes Music.app

Re: From Style Girlfriend, With Love

chrismoritz — Sat, 16 Feb 2013 14:34:56 -0000

One more vote for finding out more about those wingtips - where can I get those?

Re: HOW TO Use Reeder and Buffer for smarter reading and sharing

chrismoritz — Tue, 29 Jan 2013 13:08:33 -0000

So… how about that there iPad version updating to include Buffer integration.

Re: Stop killing social networks by begging for likes and retweets

chrismoritz — Mon, 13 Aug 2012 10:15:22 -0000

Those are perfect examples of guilt-tripping, heavy-handed approaches. Polite requests though? Not sure that's as much of a problem.

There may not be a need for kindergarten psychology, but *some* sort of psychology should be employed, especially if you're on the hook to deliver results. The passive, wait-and-see approach can seem dignified and high-minded, but you run the risk of getting lost in the river of updates.

Re: Stop killing social networks by begging for likes and retweets

chrismoritz — Mon, 13 Aug 2012 10:11:45 -0000

Don't get me wrong, I would prefer the "treat your audience with intelligence" strategy – so long as it is shown to work. It's my understanding that pages that ask for Likes get more likes, blogs that ask for comments get more comments, etc.

Reminding people to do something doesn't have to be condescending – it can be a gentle reminder ("make sure you send those post-Christmas thank-you cards" sort of thing).

I do find it a little funny that you're registering "Like this if you agree" as heavy persuasion.

If you can show me non-rhetorical data that your better-angels approach is effective, I'm all ears.

Re: Stop killing social networks by begging for likes and retweets

chrismoritz — Fri, 10 Aug 2012 09:50:35 -0000

Sure, that can be annoying, but hasn't this approach been shown to increase engagement/interaction? Savvy social media types might find it annoying and off-putting. Are they the intended audience of the page/profile?

Re: Five Insights Into Content Strategy From OgilvyOne’s Kohlben Vodden

chrismoritz — Tue, 26 Jun 2012 10:23:22 -0000

Right one!

Good gut instincts are critical in this business. Reactively parsing through analytics data, search logs, and sentiment analysis thinking you'll find answers is foolhardy. These data sources are the beginning, not the end, of insight and strategy.

Would that things were so easy that the robots could tell us the answer without having to put our judgement and professional acumen on the line…

Re: Oh for WYSIWYG: My Dream Authoring Tool

chrismoritz — Wed, 30 May 2012 13:54:58 -0000

"How it looks" will *always* be a consideration. Taking a dogmatic view of structured content creation as some sort of monastic, Zen-like One-ness with Platonic 'Content' isn't realistic.

The experience of content is inseparable from the medium it is expressed in. Quality assurance alone dictates that we check how our work looks, feels, and behaves in at least a plurality of the devices and contexts that our readers are using.

While we should all endeavor to get away from "tweaking" behavior (just this one little shift on the X version of the piece), we should remain curious about the end deliverable.

Things won't be improved if we shift from "is it good for the reader?" to "is it good for The System?"

Re: 3 Great New Ways To Supercharge Sharing With Buffer

chrismoritz — Thu, 24 May 2012 11:00:35 -0000

Reeder.app is the integration I'm salivating for!

Re: How to Serve Multiple Audiences by Using a Segmented Website Structure

chrismoritz — Tue, 22 May 2012 10:36:40 -0000

I'm a huge fan of the self-segmentation approach. Better chance to align content to explicitly-stated intention. Also a great way to keep tire-kickers out of your conversion rate reporting.

We've used this technique for client sites for years, to great effect!

Re: Can Nintendo turn things around?

chrismoritz — Fri, 11 May 2012 11:28:42 -0000

Sure, if they swallow their pride and start licensing their properties on iOS.

Re: Jonah Bloom’s Seven Principles of Content Marketing

chrismoritz — Thu, 23 Feb 2012 13:35:38 -0000

Hear hear!

Re: Badgeville Uses Klout to Enhance Brand Loyalty

chrismoritz — Fri, 17 Feb 2012 09:55:05 -0000

Heard about this during a conference call with a Badgeville rep yesterday - pretty cool!

Re: Content Strategy Can Save Us All From Slobdom

chrismoritz — Fri, 13 Jan 2012 12:04:11 -0000

Not sure… ;)

Re: 20 Women Who Rock Content Marketing

chrismoritz — Wed, 04 Jan 2012 15:45:17 -0000

Ahava Leibtag, CMI contributor @ahaval

Re: 20 Women Who Rock Content Marketing

chrismoritz — Wed, 04 Jan 2012 10:23:46 -0000

Nice to see some names I haven't seen before! How about adding Ahava?

Re: Is Branded Journalism Still Journalism? - SocialTimes.com

chrismoritz — Thu, 22 Sep 2011 10:44:57 -0000

Disclosure is the answer to the heartburn I'm reading above. If I understand, clearly and unambiguously, that the piece of branded journalism I'm reading/watching/hearing is from a brand, I can make my own judgments about any bias that may be inherent therein.

Will I assume that a given brand will portray events in a favorable way? Sure.

Will I have an expectation that they publish content contrary to their business interests? Nope.

Will I want to have brands address problematic issues with themselves or their industry/category with journalistic style and delivery versus PR corp-speak? You betcha.

There may be an issue with a given brand creating favorable content for another brand (maybe owned by the same conglomerate) but generally I'd assume that signal-to-noise concerns would preclude brands from junking things up with content irrelevant to their category.

Re: Animated Adaptation of The Giving Tree Narrated by Shel Silverstein to Celebrate a New Posthumous Book

chrismoritz — Wed, 21 Sep 2011 10:22:13 -0000

Thanks for the find. This is harder to watch than I expected. One of my childhood favorites.

Re: Progressives United / Blog / Statement on the selection of the Super Committee members

chrismoritz — Wed, 03 Aug 2011 09:23:53 -0000

Who would you recommend? I'd say Senators Levin and Wyden.

Re: Monday, June 20

chrismoritz — Mon, 20 Jun 2011 17:24:45 -0000

Hey, I know that guy. ;)

Re: Web Engagement Strategy: Creating Deliverables that Deliver

chrismoritz — Wed, 04 May 2011 14:54:08 -0000

Someone I want to meet this @chirsmoritz guy. Damned typos!

Re: New, radical iPhone 5 Rumors

chrismoritz — Mon, 25 Apr 2011 15:13:34 -0000

I'm going with click-bait. Which bums me out 'cuz I hope that this is all true.