Disqus - Latest Comments for chrisinprague

Re: Naming Names vs. Calling Names

chrisinprague — Tue, 26 Jan 2010 16:03:31 -0000

Whilst I understand Sylvie's point and greatly respect her opinion, I still agree with your stance, Ryan. As a public service, some people need to be called out about specific, documented behaviour not generally 'dissed' because of a poor reputation. Calling people out over such specific behaviour will, even if the guilty ones ignore it or state that it's just a competitor badmouthing them, encourage others to avoid that behaviour and, perhaps even more importantly, may save the more gullible / innocent / niave / desperate from shelling out cash which they really can't afford / would be much better off investing elsewhere. Lastly, may I suggest a series of posts on where to find great free (low-priced) practical marketing info. that has helped you?

Re: Internet Marketing on Life Support

chrisinprague — Tue, 26 Jan 2010 02:35:19 -0000

Yes, KonaGirl, not only do Halbert's writings contain a vast amount of practical info. (that others charge thousands for) he is a very amusing writer. Anyone who recommends Gary's writings is, probably, OK!

Re: Internet Marketing on Life Support

chrisinprague — Tue, 26 Jan 2010 02:32:52 -0000

John, sorry to read you were ripped off by John. He certainly wasn't always 'whiter than white' ethically but, as a copywriter at the very least he was one of the greatest practical marketers plus he put a vast amount of information into the public domain (on the WWW) which, if people take the time to study it will save people many many thousands of dollars on 'guru' courses!

Re: Internet Marketing on Life Support

chrisinprague — Sun, 24 Jan 2010 07:01:51 -0000

KonaGirl, I mainly blame the perpetrators NOT the victims. Sure, laziness and stupidity play an important part but, nevertheless, that's no excuse for unethical behaviour. A quick Google session will bring up plenty of free (or reasonably priced) valuable info. by the likes of Hopkins, Caples, Sackheim, Halbert, Ogilvy, etc. Alas, because most gurus won't make money that way they don't talk or write about them. Those that do are, often, the ethical ones!

Re: Internet Marketing on Life Support

chrisinprague — Sun, 24 Jan 2010 06:55:48 -0000

Bob, that is precisely the problem, the good marketers suffer as they are tarred with the same brush as the 'Incestuous Inner Circle' of 'Get Rich Through Internet Marketing' 'gurus'!

Re: Internet Marketing on Life Support

chrisinprague — Sun, 24 Jan 2010 06:50:37 -0000

What the 'gurus' call 'forced continuity' is unethical at best and theft at worst! Anyone who uses such practices should be named and shamed.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 11:24:24 -0000

I can only guess, Ryan, that you're thinking of the group behind StomperNet. By an amazing co-incidence one of my students once worked with the StomperNet founders, in the U.S.A.!

Nothing to do with my student but interesting, to say the least is: When and where StomperNet was cooked up

Frank Kern, John Reese, Dave DeAngelo (Eban Pagan), Jeff Walker, Andy Jenkins, the Rich Jerk, etc. all together In Vegas to help shill for fellow DB Yanik Silver. Date: July 2006

October 2006: StomperNet’s original “launch” Reese #1 affiliate. Kern handled the marketing.

Here they are in all their DB glory:
http://www.internetlifestyl...
SOURCE: http://saltydroid.info/stom...

I certainly will not be buying anything from any of the above! (I've spent an afternoon reading about these guys; not a nice way to spend a day!)

Re: Internet Marketing on Life Support

chrisinprague — Sat, 23 Jan 2010 10:38:39 -0000

Dan, I TOTALLY agree with you that you can have have an amazing library of marketing knowledge for the same price as one of these over-hyped products being launched all the time if you find all about Hopkins, Caples, Sackheim, Halbert, Ogilvy, etc. I teach about them in my university marcoms course. Waht they wrote about then is still relevant today, only the technology changes, not human behaviour. The 'gurus', IF they have REALLY studied these guys are only rehashing BUT charging unreal amounts for it!

Re: Internet Marketing on Life Support

chrisinprague — Sat, 23 Jan 2010 10:12:36 -0000

I'm a BIG Marcus Aurelius fan, but then I studied Ancient History before Marketing! 8-)

Re: Internet Marketing on Life Support

chrisinprague — Sat, 23 Jan 2010 10:11:24 -0000

I'm a BIG Gary Halbert fan; Gary was always VERY open about his jail time. How many gurus publicise THEIR problems with the law?

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:50:40 -0000

I agree about Alice Seba and I bought one of her products, a P.R. system and it was very practical, useful, and inexpensive.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:49:37 -0000

Alas, I've never heard of either of these two and I've been following Internet Marketing since it began.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:48:20 -0000

As I trust, Dr. Mani, 100%, I trust his recommendations for Terry Dean and Marlon Sanders, too. Dr. Mani do you know Sean D'Souza? Because I would say that you're definitely kindred spirits in many ways.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:43:34 -0000

I agree, Ryan, some of the people nominated are true marketers whose knowledge is applicable just as much offline as one line, the great Seth Godin, being a good example. What I'd like to see is a list of the Get Rich Through Internet Marketing' gurus whose products ONLY work if the buyer has the same knowledge, experience and resources as they do. (Which, IMHO, is most, if not all, of the 'Incestuous Innner Circle'!)

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:34:25 -0000

Clayton Makepeace is another excellent writer on practical marketing and, again, everyone should read his free articles. I've never bought any of his stuff though.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:32:35 -0000

EVERYONE should read Dan Kennedy's articles they're full of practical marketing wisdom which is applicable to real life businesses. Glenn Livingstone, too, is excellent, a real Internet Marketer; and John Carlton, is always worth reading. The late, great Gary Halbert is in a class all of his own. Whilst I know of Perry Marshall and Terry Dean, I can't say that their work has made such a strong impression on me.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:27:00 -0000

With cast-iron disclaimers it will be a valuable resource, Ryan.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:26:07 -0000

Whilst I agree with pointing out the dangers, i still think Ryan is providing a very valuable forum, here. I've been studying online marketing for many years and am sick of all the 'Get Rich Through Internet Marketing' gurus who promote each others' highly expensive products that the vast majority of people are simply not able to benefit from. The more people post about the lesser known REAL marketers who have sensibly priced products for the little guys, the better! I expect to see a few less well-known names (because they're not part of the 'Incestuous Inner Circle', coming up often!

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Sat, 23 Jan 2010 06:21:48 -0000

Although I've never bought anything from Glenn (too expensive) I've been reading his excellent articles for years and he, too, (like Michel Fortin, Sean D'Souza and Dr. Mani) always comes across as full of integrity as well as knowledge.

Re: Nominate Your Favorite Internet Marketer

chrisinprague — Fri, 22 Jan 2010 02:33:54 -0000

I nominate Michel Fortin for his refreshing honesty, deep knowledge of copywriting and obvious integrity and Sean D'Souza for being a thoroughly nice guy, a superb marketer, and providing the best free all round marketing information on the Internet. Furthermore, I nominate Sean D'Souza's The Brain Audit as absolutely the best value marketing system I've EVER seen. (My clients love it, too.) I've been a professional marketer for nearly 30 years, been teaching marketing at undergraduate and, now, master's level, for 8 years, and have just taken a Master of Science in Marketing (Merit), so I know what I'm talking about! 8-) EVERY business can benefit, immediately, from Sean's The Brain Audit which is superb value. I'm only amazed that it, and Sean, aren't as well known as some of the other nominations whose products, IMHO, offer far less value for money and are only of real use in very specific circumstances. Sean is all about REAL marketing, not selling very expensive 'Get Rich Like Me Through Internet Marketing' programs which, frankly, most people will NEVER benefit from! Lastly, Dr. Mani, although I've not bought anything from him, I have corresponded with him and read his work for many years, and he comes across as a thoroughly caring and knowledgeable guy. I'd recommend him, plus Sean, for anyone starting out who needs to get a sound foundation. Then, later, look at the more expensive stuff from some of the others listed here.

Re: What the Heck is Integrated Marketing Anyway?

chrisinprague — Wed, 18 Nov 2009 13:45:11 -0000

But in the end, IMC is all about planning in order to deliver a consistent message.

Re: What the Heck is Integrated Marketing Anyway?

chrisinprague — Wed, 18 Nov 2009 13:42:48 -0000

Kotler et al's (1999) definition, which I teach my students in Intro. to Mktg., is, I think, a good one: "the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent and compelling message about the organization and its products".

Re: What the Heck is Integrated Marketing Anyway?

chrisinprague — Wed, 18 Nov 2009 13:37:09 -0000

A simpler and, for the practitioner, more useful definition of IMC is: "Planning in a systematic way in order to determine the most effective and consistent message for appropriate target audiences."
To build an effective brand you must first find the correct positioning for your brand, and then successfully create a strong, positive brand image. IMC is critical in ensuring that all aspects of your brand's marketing communication are delivering a consistent message. IMC also plays an important role in managing the communication strategies associated with your branding strategy. Your IMC program must, therefore, be consistent with, and a part of ,the management and delivery of all your communications.

Re: The Biggest Mistake Copywriters Make

chrisinprague — Fri, 25 Sep 2009 02:53:30 -0000

Ryan, I'd recommend you immediately buy the paperback of Martin Lindstrom's "Buy.ology: How Everything We Believe About Why We Buy Is Wrong" as he writes about the power of emotions to make people buy and gives scientific proof as well as a lot of practical examples. It's an easy and quick read. (So, don't let the fact that my MSc in Marketing dissertation supervisor recommended it put you off!) A longer, more expensive (it's not yet in hardback) but equally fascinating book is Professor Geoffrey Miller's "Spent: Sex, Evolution and the Secrets of Consumerism". Miller is an evolutionary psychologist who got interested in economics then marketing (about which he's very knowledgeable). Both books will give you lots of insight and ammo. to convince sceptical clients. To summarise, we buy on emotion and justify our decision with logic. (There's good evolutionary reasons for this, logic takes too long in life-and-death situations!)

Re: The Biggest Mistake Copywriters Make

chrisinprague — Fri, 25 Sep 2009 02:44:58 -0000

Michel, IMHO, it should be "most deer have antlers" as "deer", here, is plural. Ditto, "most fish have fins".