http://disqus.com/by/chrisgoward/enTue, 25 Apr 2017 16:59:34 -0000(u'http://www.seroundtable.com/scrapers-ruling-google-16267.html',%20778224380L)#comment-778224380<p>One thing I did notice here:<br>We can infer that there may be an advantage to taking the added text (Brand name) out of your subpage titles to make them more targeted. G can tell what your brand is from your /index.html title and the added duplicate content takes away from the % of the title text that is relevant to the targeted search query.</p>Kevin FlemingFri, 25 Jan 2013 17:42:56 -0000(u'http://searchengineland.com/ebay-says-adwords-ineffective-google-research-contradict-ebay-findings-151573',%20834968988L)#comment-834968988<p>seriously. If someone is looking up a query and adding "ebay" and they get lazy ad copy with a nonsense landing page url and obvious keyword insertion for the title they will lose interest and look down and see a good organic listing for the right product and an accurate description. The right metric to look at here is bounce rate and attributed conversion rate. not the bottom line. Rather than improving, they decided to cut the campaign all together. I don't own their stock so Im fine with that.</p><p>The information lacking here is conversion attribution. Are they considering last click conversions which tell about 20% of the story? considering most purchases are made after 5+ visits from different sources there would be a huge data gap and decisions being made on flawed data.</p><p>Personally I wish ebay, sears, home depot, lowes and amazon would clean up their act in adwords or get out. quit running up bids for everyone else who is doing a good job with their campaigns like ourselves ;).</p>Kevin FlemingTue, 19 Mar 2013 15:59:06 -0000(u'http://blog.andrewteman.org/post/56782677567',%201004038199L)#comment-1004038199<p>Quite quick to judge Lyndon. You are directly responding to someone who is doing many noteworthy things in our industry. The title of this post is very misleading and click-baity &amp; as marketers we are sensitive to that sort of thing. Andrew says that he understood that he would parlay this award into his own agency. Framing that as quitting advertising is just not true, however smart, as I have clicked through and read the article. There would be no contention if he was deciding to become a caddie at winged foot or become an organic artichoke farmer in Castroville. Fact is, if you are making money by branding or promoting a product, you embrace marketing and have only quit your current position. Plus they are not judging his decision, only the method of announcing (advertising) his new firm.</p>Kevin FlemingFri, 16 Aug 2013 15:18:56 -0000(u'http://simplymeasured.com/blog/2014/05/15/how-mercedes-benz-on-instagram-averages-21318-likes-and-comments-per-post/',%201387666526L)#comment-1387666526<p>Thanks for the post Lucy,</p><p>Not to take away from MB's great content, but do some of those comments strike you as a bit spammy? For instance, and it may be a coincidence, most of the accounts engaging with MB in the "Hashtag Discoverability Points" example are no longer in existence and the comments make little to no sense or are just emoticons that couldn't render. I love the fact that SM's tools allow us to take a deeper dive into the legitimacy of the engagement here.</p><p>Do you have any insight into seeing how natural these results might be by using simply measured tools? That would also be a useful post as facebook continues cleaning up many of the bogus accounts with poor quality engagement.</p><p>cheers,<br>Kevin</p>Kevin FlemingThu, 15 May 2014 15:01:24 -0000(u'http://rumo.dev.contentive.com/publishing/sew/sew/how-to/2347411/4-mistakes-agencies-make-to-lose-clients',%201412567349L)#comment-1412567349<p>Maybe speaking the clients language is a better way to put that. Larger business are looking at the same metrics. Matching the KPI's that clients use to measure success is important and anyone with minor experience in PPC or SEO analytics won't be overwhelmed by any of the terminology here. Pretty straight forward. <br>For small local businesses with no analytic savvy, the communication might need to be dumbed down. Those are tough clients to keep anyways since they usually just don't understand enough about measuring performance and value of different channels/ strategies to see the end value.<br>In my experience if a client doesn't know the language, teaching them how to measure success for their own business helps client retention.</p>Kevin FlemingFri, 30 May 2014 15:13:57 -0000(u'http://rumo.dev.contentive.com/publishing/sew/sew/how-to/2347411/4-mistakes-agencies-make-to-lose-clients',%201412579971L)#comment-1412579971<p>It's a constant struggle to attribute value to your services with online metrics. Especially when working in tandem with other agencies, PR firms and multiple channels. Each service provider is looking to take all the credit they can. <br>Attribution models have helped but are yet to be perfected. Call tracking offers a similar predicament. Many of our clients are large brick and mortar or have a phone call as a conversion.</p><p>Do you see any changes that will help to close the gap from online lead gen to offline (in store) transactions anytime soon?</p><p>I would love to be able to report on end sales in store that started from phone calls or form leads that we were responsible for.</p>Kevin FlemingFri, 30 May 2014 15:23:00 -0000(u'http://www.kpbs.org/news/2014/dec/22/san-diego-city-attorney-releases-some-stingray-doc/',%201756737176L)#comment-1756737176<p>How much do you make per post?</p>Kevin FlemingTue, 23 Dec 2014 16:15:23 -0000(u'http://www.kpbs.org/news/2014/dec/22/san-diego-city-attorney-releases-some-stingray-doc/',%201756971805L)#comment-1756971805<p>I am sorry is that a personal attack?</p>Kevin FlemingTue, 23 Dec 2014 19:29:09 -0000(u'http://www.philly.com/philly/sports/20170118_Jensen__A_familiar_face__and_a_good_fit_at_La_Salle.html',%203105504910L)#comment-3105504910<p>Good to have two talented and humble coaches on the staff. Really impressed by Gianninis ability to recognize Brady as a top x and o's coach and let him take charge of areas where the team can benefit. Thinking Brady's hire has benefited in the recruiting dept too. Both as a value add to recruits wanting to play for a good staff and by allowing G more opportunities to generate interest. <br></p>Kevin FlemingWed, 18 Jan 2017 02:54:21 -0000(u'https://wordimpress.com/?p=3609',%203274147899L)#comment-3274147899<p>Generally /blog/ is best for SEO implications as it is treated as the same domain. Many cases the subdomain is chosen because a site is not created in WP and the company wants a WP blog. Either that or they are just not aware of the best choice at the time of development.</p>Kevin FlemingTue, 25 Apr 2017 16:59:34 -0000(u'http://blogs.dallasobserver.com/cityofate/2011/10/foodbitch_to_st_louis_heres_wh.php',%20341351779L)#comment-341351779<p>It's actually REALLY good on their salads (Imo's) and makes for a different yet still really good pizza.  Maybe you should try it?</p>David TeschSat, 22 Oct 2011 09:17:28 -0000(u'http://blogs.citypages.com/blotter/2011/11/target_black_friday_crash_star_tribune.php',%20374335711L)#comment-374335711<p>I fully agree:  It's your peers that are to blame here.  We as a society are endorsing this kind of corporate edict because we're the idiots willing to cut our OWN Thanksgiving holidays short to do what? Save some some money on a flat panel TV or get a cheap DVD?  The real disgusting beast in this story is you and me.  Wake up America, we're becoming everything we were created to stand up against, bit by bit.  </p><p>NO ONE'S LIFE is worth a cheap price on a TV.</p>David TeschMon, 28 Nov 2011 13:30:27 -0000(u'http://blogs.citypages.com/blotter/2011/11/target_black_friday_crash_star_tribune.php',%20374342295L)#comment-374342295<p>" She could have gotten a cup of coffee or an energy drink to help her stay alert."</p><p>This message brought to you by the makers of 5 Hour Energy -- responsible for just 60% of adrenal system failure in the country</p>David TeschMon, 28 Nov 2011 13:41:36 -0000(u'http://www.zeusjones.com/blog/2011/why-small-local-businesses-are-the-best-at-social-media/',%20379639842L)#comment-379639842<p>My biggest pet peeve is when companies just plop a facebook icon at the end of a TV spot or in a print piece.   Who are you advertising for? Facebook?</p>David TeschMon, 05 Dec 2011 13:18:30 -0000(u'http://slaptoast.tumblr.com/post/16965121240',%20428857915L)#comment-428857915<p>Did you ask it why it had decided to evolve there?</p>David TeschFri, 03 Feb 2012 15:23:59 -0000(u'http://blogs.citypages.com/gimmenoise/2012/03/howler_4onthefloor.php',%20458703421L)#comment-458703421<p>I highly suggest posting this to EVERY music blog.  I'm not kidding.</p>David TeschWed, 07 Mar 2012 08:35:07 -0000(u'http://blogs.citypages.com/gimmenoise/2012/03/howler_4onthefloor.php',%20458707463L)#comment-458707463<p>A week ago I read an article about Howler and their label employing a local ad agency to drum up publicity in unconventional ways.   Cue 5 days later when the band is all over the headlines for causing a stir with their own scene.   Minor plaudits for trying something different, but how about letting your music speak for itself?</p>David TeschWed, 07 Mar 2012 08:39:20 -0000(u'http://www.wired.com/wiredscience/2012/03/analysis-of-the-human-birdwings/',%20472687701L)#comment-472687701<p>Hello internet.  We are missing the REALLY obvious debate point here:  Would he be able to take off if he were on a treadmill?</p>David TeschWed, 21 Mar 2012 15:27:01 -0000(u'http://www.readwriteweb.com/archives/no_corporate_website_you_dont_need_one_welcome_to.php',%20474499823L)#comment-474499823<p>I'm going to call hyperbole on this entire concept.  Don't leave your business' branding and marketing entirely to the public... I trust the entire public at large as far as I can throw them.</p>David TeschFri, 23 Mar 2012 10:56:44 -0000(u'http://chronicle.com/blogs/linguafranca/2012/06/22/an-exercise-for-english-grad-students-ca-2032/',%20564502872L)#comment-564502872<p>That's definitely Sydney Joplin or Jaflin.  Nicholas Harrison is most likely the Nicholas.  </p><p>Joseph Leene?  Lauren?  *possibly* Greene if you're being loose.</p>David TeschFri, 22 Jun 2012 10:16:00 -0000(u'http://boingboing.net/2013/01/30/names-for-bands.html',%20784522523L)#comment-784522523<p>The Forgotten Passwords</p>David TeschThu, 31 Jan 2013 09:52:25 -0000(u'http://www.cvltnation.com/renegadesa-portrait-of-botswana-heavy-metal/',%20813144684L)#comment-813144684<p>This is absolutely incredible!</p>David TeschTue, 26 Feb 2013 13:23:48 -0000(u'https://lifeedited.com/8-tips-for-making-your-own-micro-apartment/',%20830479185L)#comment-830479185<p>Missing a crucial tip: Keep it clean.</p>David TeschFri, 15 Mar 2013 16:44:33 -0000(u'http://www.xojane.com/entertainment/jen-kirkman-i-can-barely-take-care-of-myself',%20875395256L)#comment-875395256<p>For true comedy/ironic gold, click the link to the book on Amazon.. Below add to cart and wish list is "Add to Baby Registry"</p>David TeschThu, 25 Apr 2013 09:56:45 -0000(u'http://www.radiotimes.com/news/2013-05-07/the-rolling-stones-wild-horses-wouldnt-drag-us-away-from-downton-abbey',%20888479257L)#comment-888479257<p>In other news, somehow The Rolling Stones can't afford a DVR.</p>David TeschTue, 07 May 2013 16:24:54 -0000