Disqus - Latest Comments for chris_reed

Re: Leaving Redwood

chris_reed — Wed, 24 Jul 2013 04:07:42 -0000

All the best with your new adventure. Or rather old adventure ;)

Re: How to react to halved reach on Facebook

chris_reed — Thu, 11 Oct 2012 18:46:53 -0000

Spot on Robin. Facebook is gradually (or maybe quickly) becoming a media owner - it's in their best interests to 'sell' eyeballs, even though it's still - just - in brands' best interests to earn them...
Top analysis

Re: App Review: Hackney Hear

chris_reed — Tue, 20 Mar 2012 08:25:07 -0000

I was lucky enough to test this, and totally agree with m@, it's simply marvellous...well worth a download and wander round London Fields with it on.

Re: Social Business: We’re Just Getting Started

chris_reed — Mon, 20 Feb 2012 10:41:04 -0000

There's definitely significantly more interest (particularly if the attendance at last week's social business #smw events in London were anything to go on), and some movement, but it's a slow game for big businesses, for understandable reasons. Processes which have evolved over decades (top down hierachies - dissemination of information via memo and then via email etc. etc.) will take a while to adapt - no matter how quickly people want them to change...

Re: Laurence Borel on “Integrating online with offline customer service”

chris_reed — Fri, 13 May 2011 12:28:27 -0000

Whatever next - customers phoning up the press office and saying they're "freelance journalists"?!

Seriously - top job Lolly for flagging it. The integration of on and offline customer service is the future. But it should be the present...

Re: Tweeting the killing of Bin Laden

chris_reed — Wed, 04 May 2011 10:44:47 -0000

Top work Chris, and a fine explanation too from Poynter.

Must admit I always saw you as more of a node or a supernode than a bridge ;)
I'm totally with you on the quality v quantity aspects of influence btw.

Re: Who am I? PR, public relations or social media?

chris_reed — Mon, 04 Apr 2011 05:48:52 -0000

Wise words, as ever, Mr Bruce. Much as it's fun to participate in those "who owns social media" debates, I'm looking forward to them going away.

The channels may be different than when we started out in this business, but the techniques remain the same...

Re: Chris Reed on ‘Transparency or bust”

chris_reed — Mon, 14 Mar 2011 10:06:27 -0000

I don't think there is one, to be honest. But agencies do subscribe to WOMMA or PRCA guidelines, which help... Do you think we need one?

Re: Martin Loat on “Dixons, the PA and a new role for journalism”

chris_reed — Wed, 16 Feb 2011 04:50:41 -0000

Very interesting development imho. I've been saying to a mate who runs a successful News Agency for a while that he should be making moves into news provision within and for major corporates, because - like it or not (and I personally don't) - the spiders (and brand fanboys) love regularly updated keyword-heavy news, hosted on the corporate domain.

But where this does become tricky (or does it?) is how PA structures itself to differentiate b/w news-gathering, and news-dissemination... Though I'm sure they've got it nailed internally - as do most wire-services now who also will punt out press release for a small fee, on a separately-labelled wire.

Their core business depends on the trust, respect, independence and authority they've built up over the years. And I'm sure they wouldn't do anything to damage that, to shift a few flatscreen TVs and over-priced extended guarantees. Would they?

Re: Social media is the web

chris_reed — Thu, 10 Feb 2011 13:29:34 -0000

Don't get me started on agreeing with you loudly on this one...

Re: Does social media drive brand value?

chris_reed — Wed, 24 Nov 2010 04:33:45 -0000

While there may well be some truth in your premise and headline, unfortunately your choice of example really lets the argument down. There are so many factors at play here - comparing apples and pears is not the way forward...

If you were to do a pure B2C analysis, including value of the product as a factor (and assuming same levels of access to it across our sample) then you may have something. But, sorry to say, you haven't proven anything yet...At least based on this example.

Re: Does social media drive brand value?

chris_reed — Wed, 24 Nov 2010 04:33:38 -0000

Re: The Guardian releases new social media guidelines

chris_reed — Fri, 22 Oct 2010 06:21:16 -0000

Fair play to the Guardian. The whole Washington Post thing this week shows the difficult line to tread between conversing with and writing for an audience (I blogged it yesterday here http://bit.ly/96rwfv).

And I'm pleased that the Guardian seems to be leading from the front on this one. Clearly journalists can't respond to everything, and they (like all brands) have to not feed the trolls, but taking feedback on the chin and having a discussion about it has to be the right thing....

Re: Research suggests PRs spend very little time on social media monitoring

chris_reed — Wed, 13 Oct 2010 07:53:01 -0000

Wow. 8% hid who they were representing? That's beyond belief.

Not only is it shortsighted and naive, there's also the small matter of the law to consider.

And there was me thinking that transparency is the watchword for PR/digital/social comms in this day and age...

Re: We have lift off. And now business cards!

chris_reed — Fri, 14 May 2010 11:21:25 -0000

tasty!

Re: Our new home: 37 Golden Square

chris_reed — Fri, 26 Feb 2010 09:48:22 -0000

Top stuff team Social. Great to see you growing, and growing into your own space, if you know what I mean.

Re: Eurostar’s social media crisis

chris_reed — Sun, 20 Dec 2009 05:05:37 -0000

Hats off to you and the team Robin. Given your relationship with Eurostar I think you've gone above and beyond in how you've supported them through this difficult time, going well beyond your remit.

It's inappropriate for any commentators to criticise an agency who are doing one thing for a client, for NOT doing something else, which they've never been asked to do. I'm with Dirk, Rachel and Danny on this one. How a client uses an agency is up to the client entirely...and if they want proactive campaigning rather than reactive responding - well that's what they want...

I'm just sorry for Eurostar's sake that it's only during and after this crisis that social media gets weaved into their crisis comms plans. Having said that though, in so doing, they'll pave the way for many other organisations to dust down their own crisis planning docs and consider how best to use social media within them.

Re: #eurostarfail Social media is for good times AND bad

chris_reed — Sat, 19 Dec 2009 18:00:37 -0000

Cracking piece Danny. Couldn't agree with you more. Social media should be right at the heart of crisis comms planning - for monitoring, broadcast (yes, I know) and engagement.
It also shines another light on the "where does social media fit in an organisation" debate - somewhere between marketing, PR, corporate comms, legal and customer service I reckon. See you there ;)

Re: Geometric Resurrection

chris_reed — Sat, 21 Nov 2009 11:56:06 -0000

Have been trying to track down some more Aeroplane stuff after the Au revoir Simone stuff. And this Doves mix is marvellous. Take something which works because it's meant to be ever so slightly down. And then perk it up just a touch. Marvellous...

Re: Should bloggers get paid to write blog posts?

chris_reed — Tue, 17 Nov 2009 03:56:39 -0000

No! relevance and transparency have to be at the top of the list for bloggers, and for blog readers I'd say.

Fair play to you for raising the issue.

Re: Brands and Twitter

chris_reed — Wed, 25 Feb 2009 11:35:30 -0000

I like the fact that there's no right and wrong. Twitter is a channel. And as a resource for brands to listen in real time to opinions it's truly invaluable.

But when it comes to having a presence on Twitter, what's right for the New York Times (180,000 followers using it as a newsfeed) is not right for other brands. Because, as you point out, different brands have different objectives behind using it.

My take on the whole right/wrong thing is that Twitter works best for brands when that brand's followers get exactly what they expect from it. Or, even better, a bit more than they expect.

This can be whatever combination of hard news, customer service, links, discounts, entertainment, celeb gossip (i.e. usefulness and entertainment) etc. etc. the brand/personality chooses to provide.

Where it doesn't work is when followers feel let down in any way by that brand's feed.

People following Stephen Fry surely aren't expecting an @ reply each time they @ him? I think not - he is (mostly) just one person.

BUT - and here's where expectations do need to be managed by brands on Twitter - if a brand's followers start to "expect" regular dialogue, problems instantly fixed, or one-to-one customer service, but the brand hasn't got the watertight processes and appropriate resources in place to deliver against those expectations, then that brand's followers are going to be disappointed. And it's at that point when they are doing it wrong.

p.s. And when it comes to inanimate objects, I remain @towerbridge's biggest fan

Re: MeasurementCamp thoughts

chris_reed — Thu, 19 Feb 2009 04:24:17 -0000

Shame I missed this one - but looks like it was another really good session.

Re: Wineries and Social Media

chris_reed — Tue, 09 Dec 2008 13:37:15 -0000

What a good little slide show. And the prospect of that fine selection really appeals to me... looking forward to it.

Re: Hello world

chris_reed — Fri, 05 Dec 2008 04:57:09 -0000

Hi Robin and alll the other socialites. Liking the site very much.

And also liking your work (but you knew that anyway).

Re: Remember The Milk for iPhone application out

chris_reed — Mon, 10 Nov 2008 07:19:18 -0000

Just started tinkering with it at the weekend. And like it a lot. Still not sure whether I'll ever use RTM enough to justify a pro account though..

Disqus - Latest Comments for chris_reed

Re: Leaving Redwood

Re: How to react to halved reach on Facebook

Re: App Review: Hackney Hear

Re: Social Business: We’re Just Getting Started

Re: Laurence Borel on “Integrating online with offline customer service”

Re: Tweeting the killing of Bin Laden

Re: Who am I? PR, public relations or social media?

Re: Chris Reed on ‘Transparency or bust”

Re: Martin Loat on “Dixons, the PA and a new role for journalism”

Re: Social media *is* the web

Re: Does social media drive brand value?

Re: Does social media drive brand value?

Re: The Guardian releases new social media guidelines

Re: Research suggests PRs spend very little time on social media monitoring

Re: We have lift off. And now business cards!

Re: Our new home: 37 Golden Square

Re: Eurostar’s social media crisis

Re: #eurostarfail Social media is for good times AND bad

Re: Geometric Resurrection

Re: Should bloggers get paid to write blog posts?

Re: Brands and Twitter

Re: MeasurementCamp thoughts

Re: Wineries and Social Media

Re: Hello world

Re: Remember The Milk for iPhone application out

Re: Social media is the web