http://disqus.com/by/cheerios/enTue, 26 Feb 2008 15:34:45 -0000http://runningwithfoxes.com/2008/02/25/rip-the-evite-killers/#comment-181545<p>Nick, while I agree with your basic premise that social networking is hurting invitation services, your post above shows a lack of understanding of the dynamics of this business. For the record I am not involved with Planaganza and have never been to the site, but you've missed the point here.</p><p>Evite has a similar dynamic to eBay in that it is a very small proportion of the subscriber base that is responsible for the vast majority of activity. You've met these people I am sure, you might even be one of them. The queen (or king) bee at the center of their social circle, or their sports team, or book club etc. The site that wins these subscribers wins period. So offering services that deliver real utility to the organizers and planners, even if those services are not directly monetizable in of themselves is smart business. By definition if the invitation service is ad supported, these "influencers" will be sending ads along with the invites.</p>cheeriosTue, 26 Feb 2008 15:34:45 -0000