Disqus - Latest Comments for charlesneville

Re: Using your Facebook Page Wall Posts on your website

charlesneville — Sun, 29 Jan 2012 09:45:07 -0000

Sure, that's the 'not so easy way' I referred to above. First you'll need the URL for your page's RSS Feed, in this format: http://www.facebook.com/fee... then you'll need a plugin for your CMS, or to write some code that fetches and displays the feed in the format you want.

Re: Job Stealing Panda

charlesneville — Mon, 31 Oct 2011 10:56:40 -0000

In the show you talk about the changes wrought by Google's move to defaulting all logged-in Google account users to HTTPS search - mainly the fact that the query string is encrypted. You suggest that by being an Adwords advertiser, you would still get the information, but this only applies to paid traffic, it doesn't somehow qualify you to still get that information in Analytics for your organic traffic, purely by virtue of 'paying protection money' (love the analogy, scared that it's becoming so true).

Re: I am not my blog

charlesneville — Tue, 08 Mar 2011 02:45:08 -0000

I take a similar view to you Justin, I blog when I have something (I believe to be) to say that I think will be useful to my blog's readers. I veer from strategic or conceptual posts to practical tips based on things I've had to solve recently. In some cases a client will ask a question that I respond to with a long email then turn that into a blog post as it's something that is applicable to many others. I also have a secondary creative outlet, blogging (under my own name, not as a ghost-blogger) for one of my clients.

Re: Getting an RSS Feed to post to your Facebook Page’s wall

charlesneville — Wed, 16 Feb 2011 12:04:44 -0000

If you're having problems with images not appearing, there may be a couple of reasons for that, but it looks like it can be done. This Facebook page that uses RSS Graffiti is working fine http://www.facebook.com/uks... and reading this http://getsatisfaction.com/... on Get Satisfaction it seems that the main reasons for images not appearing are either the RSS feed doesn't contain images, the image paths containing characters other than alphanumerics, slashes and full stops, or the iimage paths falling foul of RSS Graffiti's automatic parsing that aims to remove images that are named 'button' or 'banner' or similar, because they're trying to filter out images that aren't the main image for the article.

Re: Getting an RSS Feed to post to your Facebook Page’s wall

charlesneville — Tue, 01 Feb 2011 18:33:13 -0000

Yes, it's not ideal but I think the RSS Graffiti link may be required (by Facebook) as part of the way an application posts to the wall. I could be wrong though. The Source and Published lines are defintely annoying, especially as the date's listed more legibly below anyway.

The RSS Graffiti developers say they're hard at work on version 2.0, here's hoping the image thing is solved, though there's a comment on their Get Satisfaction board, and the documentation RSS Graffiti - http://rssgraffiti.pbworks.... - that suggest it does support that, or used to, so maybe it's a markup or formatting thing? I must admit this particular situation I used RSS Graffiti for I didn't need it to post image with each update. Fingers crossed for a better implementation in version 2.0. I'd pay/donate if they'd give me the option to remove the unnecessary lines and the link to the application. If that doesn't happen and I find a suitable alternative, I'll be sure to update this post.

Re: Pay your head first

charlesneville — Fri, 21 Jan 2011 13:15:49 -0000

I understand where you're coming from Randy (and I'm experiencing some of the same frustration that you clearly are) but I don't think that's what Chris was getting at here.

Re: Pay your head first

charlesneville — Fri, 21 Jan 2011 13:14:10 -0000

I just discovered you can pay your head and your body at the same time. I spent the day putting off going to the gym, because things kept cropping up that needed my attention. When my SO told me to just go already, I hit they gym. Whilst on the elliptical I fired up the Amazon Kindle Store on my iPhone, bought a book and started reading it. Two birds, one stone.

Re: How balanced is your Google Analytics pie?

charlesneville — Fri, 21 Jan 2011 10:17:55 -0000

Direct traffic covers an awful lot of traffic these days. If someone links to you on Twitter and doesn't use your own short link that's been pre-tagged with Analytics values, any clicks that come from a Twitter client aren't going to report a source or medium. One way to get a better handle on this would be to see how much of your direct traffic landed on an inner page - that's either someone clicking a link from a non-web-browser client (twitter, email), or someone who likes typing in long URLs. Or is visiting from their browser bookmarks. Direct's a pretty big misnomer, if you don't understand what it really signifies (i.e. way more than type-ins).

Re: Search Engine Optimization

charlesneville — Sat, 18 Dec 2010 14:14:29 -0000

For deep dives on timely SEO topics, the seomoz.org blog is hard to beat.

Re: Amazon and Wikileaks – another #amazonfail or not?

charlesneville — Mon, 06 Dec 2010 06:24:32 -0000

I didn't realise when I wrote this that Assange pretty much said that moving the site to Amazon's service was a PR move and they expected this to happen: http://www.guardian.co.uk/worl...

Re: Friday Foodblogging: How to Make Better Hotel Coffee In Your Room

charlesneville — Fri, 08 Oct 2010 07:34:22 -0000

Some good tips Chris. If you're serious about coffee, the AeroPress from Aerobie (yes the frisbee with a hole in the middle) is worth considering. Very light and portable portable (all plastic), take your own coffee with you, just add 80 degree c water.

Re: What’s your Groupon Strategy?

charlesneville — Sat, 25 Sep 2010 06:24:10 -0000

Hi Tom, thank you for the compliment, I'd be very happy for you to use this post on your site. I'll send you a twitter DM with more contact info.

Re: Stick a Pin in Local Marketing

charlesneville — Sat, 07 Aug 2010 05:21:49 -0000

postling.com and geotoko.com are two more to watch in this space.

Re: http://postling.tumblr.com/post/802444909

charlesneville — Mon, 12 Jul 2010 12:29:47 -0000

Off the top of my head here are a few:

Pros - easy, free, lots of people already on Facebook, can be good for getting users to contribute content
Cons - you don't own your list, you can only contact people through Facebook, not everyone's on Facebook or wants to be, you're at the mercy of Facebook - they've been known to close accounts and mess with pages.

Facebook can be a great part of an online strategy but it shouldn't be your home base, long term.

Re: How not to approach me for logo design work – part 3

charlesneville — Wed, 30 Jun 2010 05:23:10 -0000

An architect submits something closer to a sketch. For very big tenders, maybe a model is built, but the entire internal structure of the building usually isn't specified in detail. The problem with creative design work like logo design is that the idea IS the work; it is the answer to a question. It can be in rough, or low-res, but once seen it can't be unseen.

Re: A Look At iOS 4 Running On The iPhone 3G

charlesneville — Fri, 25 Jun 2010 12:12:07 -0000

I Jailbroke my iPhone too to try out multi-tasking (not getting my iPhone 4 till next month) and whilst it works, kinda, I can see why Apple don't enable it for the 3G. I agree with you on all the apps piling up in the fast app switcher. Some apps, like Weather and other widget like apps really don't need to be there. Maybe the SDK should include a 'really quit' for developers to use, if they feel their app isn't one that needs to be available in that way, or maybe an option in the app's settings: "quit this app for real"?

Re: iPhone 4 Ubiquity

charlesneville — Fri, 18 Jun 2010 09:41:06 -0000

Hi Yoshi, you're right, some people want to do more advanced things on the iPhone that are of little interest to 98% of users. I don't think making it easy for everyone to get at that functionality would help sell more iPhones - if you know what you're doing, you can jailbreak your phone, it's not like Apple make it that hard.

Re: Retargeting Dramatically Improves Conversion

charlesneville — Tue, 08 Jun 2010 10:12:21 -0000

I wrote about Adwords Retargeting a few weeks ago: http://www.charlesneville.c...
For a while it was looking like a particular advertiser had bought all the ad space on the internet!

Re: The Case for a Mac App Store

charlesneville — Mon, 26 Apr 2010 01:58:26 -0000

Whilst Apple have stopped updating apple.com/downloads/macosx/ it is significant that the last featured app is an appstore: http://AppBodega.com/ almost as if they're saying "this makes this web site irrelevant, go use this instead"

Re: Do I have your attention?

charlesneville — Sun, 18 Apr 2010 10:25:40 -0000

Chris, thank you for replying here. I understand the point you're making and you've made me think. I'm sorry that, in my zeal to support what I believe is a worthy cause, and attempting to be as transparent as possible, I temporarily forgot my manners. I have updated the post to reflect that. Thanks for the lesson.

Re: Marketing Students guilty of negligence?

charlesneville — Sun, 11 Apr 2010 03:19:56 -0000

Thank you for replying here David.

A lot of the time when you have people teaching a vocational subject, like marketing, but really any subject where a lack of real-world exposure is detrimental, this situation arises. The solution is a mixture of student-led initiatives, teaching staff who stay current or better still guest lecturers - marketers and consultants, preferably who can teach from their own experiences not the same old Zappos/Dell/Comcast/Kogi's BBQ case studies.

These could be taught for half a semester at the end of each academic year under the banner of 'where marketing is now' or 'the current state of the art'. It would be great to throw in some crisis communications sessions too. We all learn about SWOT & PEST analyses but how much time is given to handling the 'stuff has hit the fan' moment? The biggest hurdle would be convincing the university establishment to accept a teaching module for which the content doesn't exist at the start of the year.

With regard to using technology like social networks to teach, I don't know if that goes on but platforms like Ning or something education market specific would seem the best fit.

Re: Matrix: Evolution of Social Media Integration and Corporate Websites

charlesneville — Sun, 28 Mar 2010 12:08:47 -0000

Surely it depends on the objective of the campaign? If the aim is to drive people to become fans on Facebook then facebook.com/brand makes sense. I did wonder when seeing these why they weren't using brand.com/facebook though - at least you'd be able to get better stats from that.

Re: Why I’m buying an iPad

charlesneville — Wed, 24 Mar 2010 11:15:53 -0000

Hmm, now you put it like that ;) Twas ever thus with Apple's pricing 'just that little bit more for all this extra stuff'.

Re: How do you value brand and reputation?

charlesneville — Sat, 13 Mar 2010 04:43:48 -0000

I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches - clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box.

Re: The Art Of Marketing

charlesneville — Wed, 03 Mar 2010 14:28:02 -0000

Superb post Justin. I can't think of anything you've missed and as a marketer I agree wholeheartedly that marketing needs to be involved at all touchpoints, but this presupposes having a marketing department (or just one person, if it's a small company) that really understands the company and its market and has a solid understanding of the brand identity.

Perhaps you could follow this post up with a 'what to look for in marketing hires' one?