http://disqus.com/by/chadrothschild/enMon, 20 Jul 2009 22:43:49 -0000http://www.prostylus.com/Blog/?p=78#comment-12984391<p>Dan,</p><p>I have several thoughts about this. First, it is up to each and every company there stance and policy. The person writing needs to disclose who it is if it is any way misleading. If you think you are reading the CEO's personal thoughts and it is someone writing it on his behalf and he feels it is genuine, then he is absolutely mistaken. It needs to be disclosed.</p><p>If you are a genuine blogger and you get paid by someone you are "endorsing" you need to disclose that. Its OK to get paid, but to act like you are endorsing someone genuinely but you have alterior motive it will look fake.</p><p>So I agree with Beth, that it is about being genuine, authentic, and TRANSPARENT. It is about creating relationships. I would almost, think if I was dating a girl and because I am not a good writer, and had someone write my letters to her and poems and she thinks it is me writing it. Would that really be right if I didnt disclose it?</p><p>We know the President's do not write their own speeches, and just prepare to "deliver it". I think that is crap. That is why zero stock is put into politicians. Nobody believes them. Writers write what they think people want to hear. The President usually has charisma and has the ability to make the speech sounds like his own to most sheep.</p><p>So with all that said, just disclose even it is how you feel, if someone else writes it that it is disclosed. (not the ghost writer, but the person who needs the ghost writing).</p><p>Chad Rothschild</p><p></p>chadrothschildMon, 20 Jul 2009 22:43:49 -0000