Disqus - Latest Comments for carloslunetta

Re: Punching

lunetta — Fri, 16 May 2008 07:50:05 -0000

Be my guest.

Re: Punching

lunetta — Thu, 15 May 2008 19:57:10 -0000

oops, I meant "company I work for" - sorry if your reply doesn't apply.

Re: Punching

lunetta — Thu, 15 May 2008 18:19:08 -0000

You're mistaken - they are advertising the creative potential of their
companies. It is advertisement, it's just not selling what it looks it is.
No matter how conscious you want to be, Wunderman pieces will probably -
and rightfully - win awards at Cannes this year, and so do dozens of
others. If you and others are not happy with that system, start an award
where only real stuff can take part. If you're successful, you'll be
able to change the poor vision about advertisement, you'll be able to
change the environment.
And since my company does not endorse phantoms, rest assured I'll
subscribe some pieces on it. Hope I win!

Re: Punching

lunetta — Thu, 15 May 2008 16:17:52 -0000

well, I have to say that the whole world is not "PRO" yet as well. Creative freedom as seen on the fake ads is years away from the real thing, online advertisement is still on its tender age.

Re: Punching

lunetta — Thu, 15 May 2008 14:49:24 -0000

Phantom,

It's no secret that 100% (not 99%, I mean 100%) of the banners from Brazil in BannerBlog are fake. So do a lot of european ones. I have to work with real media plans, and European media is tougher than Brazil in size and spec limits. So all those ads are to pump the creative agency portfolio in order to snatch new clients.

It's a bitch to do real banners. Limitations are plenty - flash 6, 18 fps, 30k... argh. So let the creatives soar with funny and nice banners that are fake - they will entertain a limited audience and help the creators on their new business.