Disqus - Latest Comments for camillac

Re: Why Aren't More Real Estate Websites Using Outside.in for Hyperlocal Content?

camillac — Wed, 10 Feb 2010 10:36:01 -0000

hi georideromer - what zip / area are you looking to cover? we cover over 53K neighborhoods and ingest over 40K unique feeds from news sites, local blogs, social media, etc. would love to see how we can help!

Re: Google Fast Flip Misses the Point

camillac — Wed, 16 Sep 2009 14:03:55 -0000

More concensus on the UX, esp when it comes to the experience on the iphone: http://bit.ly/DJVkI. If "Flipper" would work anywhere, it should be on an iphone!

I know there are a lot of people who like this idea but the true test will be in the usage... it's always exciting to hear something new coming out of Google but only time will tell if this is going to be a good piece of innovation or not. As of now, my bet is with Lauren.

Re: Lost Remote: Local Online News, Advertising, Hyperlocal and Neighborhood Blogs

camillac — Thu, 10 Sep 2009 11:42:54 -0000

Given the struggles of so many local media companies, it's not surprising that the big national media guys are trying to go local. Untapped ad $$ + weak local competitors + demand for more/better local content/coverage = BIG opportunity. But local is a tough nut to crack... it'll be interesting to see who will be successful and who will fail in their attempts.

Re: Seattle Times Partners With Local News Sites – Is It Enough?

camillac — Tue, 01 Sep 2009 16:34:51 -0000

Great comments on the blog... we are loving the continued dialogue here.

We do realize that the point of an "experiment" is to try different things and see what works and what doesn't. We do think the Seattle initiative is in general, a positive step in the right direction as big media publishers start to embrace the notion of going outside of their walled garden and recognizing other great local news producers in their market. The "make-it-up-as-it-goes experiment" is not a bad nor wrong approach; however, the danger in this experiment is marginalizing other local producers in the select test markets. I can't help but be concerned for the vibrant community / network of local content producers who are working hard to cover news and other local stories and not getting the love as one of the chosen ones. Where is the incentive for the new reporter/ journalist / photog who wants to start their own hyperlocal site if the distribution outlets are limited? Yes, there are many inconsistent sites out there with spotty coverage and sub-par content, but from our experience of aggregating 35,000 feeds spanning across 30,000 US neighborhoods, we see great local news and content coming from usually more than 4 local publishers in major markets.

We are totally on the same page as Tracy when she states that some human guidance / curation is needed... cannot agree more! To rely 100% on automated aggregation for neighborhood news would not be wise (and not something we'd recommend). Our belief here is that human curation on top of automated aggregation is the ideal and effective solution for most publishers. We realize that every publisher has their own unique voice and editorial perspective. Thus, we will provide all of the content we have collected but leave it up to the publisher to curate this content to what best fits with their site / publication. This way, you get the best of both worlds... quantity / variety combined with quality.

Keep the comments coming, folks. And if anybody wants to reach out directly, feel free to contact us at publishers@outside.in.