Disqus - Latest Comments for camilla_cooke

Re: How to get into strategy

camilla_cooke — Thu, 15 Oct 2009 19:31:18 -0000

Wouldn't it be better if people with this much imagination were using it to solve big things, rather than for selling more junk food/fmcg/cars/consumer electronics? Let's get them into government.....;-)

Re: Getting Google with it: Vegemite, VB, Earth Hour, McDonald’s, Tourism Queensland, SunSilk and Dove

camilla_cooke — Fri, 09 Oct 2009 18:22:30 -0000

No - it's one of those things that one should lobby marketing organisations about to get courses changed, and then attack the marketing research departments in big marketing leaders like Unilever/P&G - a noble cause but I don't see the business angle in it ;-)

Re: Getting Google with it: Vegemite, VB, Earth Hour, McDonald’s, Tourism Queensland, SunSilk and Dove

camilla_cooke — Fri, 09 Oct 2009 17:24:51 -0000

Hey Mark, What's interesting is that digital people have been going on about the inherent wealth of insight in digital data for a while, but this is not permeating into general marketing practice at clients. There is still a reliance on traditional brand tracking, qual and trad quant research - rather than keyword tracking, social media monitoring etc. It would be great if you walked into a briefing and the client said 'well, this is how we're tracking on keywords, and he's some volume and sentiment analysis over time on how we're being talked about, and here's some anaylsis of our own website and data analysis of our customer base - now what do you reckon?' - in other words, a view of their brand based on serious, quantitative data rather than skewed surveys and small samples sizes!