Disqus - Latest Comments for califor1010

Re: How to write ad copy that converts

califor1010 — Thu, 17 Dec 2015 15:13:39 -0000

Love your examples

Re: Is Snapchat a True Competitor of Facebook? Not Yet

califor1010 — Fri, 20 Nov 2015 13:03:43 -0000

"Snapchat is a great tool for sharing mindless snippets of information with a small group of people that you see all the time." ---- Actually has a major feature for reaching a large group of people. The "my story" feature allows users to follow and be followed by thousands of people. Assuming that this shared content is mindless is pretty patronizing. I personally follow many thoughtleaders on Snapchat. They broadcast bitesized video, and sometimes in series, as is done on Twitter. Tons of grassroots organizations with younger leaders use snapchat to blast messages to their base as well. I'm pretty disappointed by the lack of domain knowledge in this article.

Re: What Social Media Marketers Can Learn From Reddit AMAs (Infographic)

califor1010 — Wed, 07 Oct 2015 16:35:40 -0000

Hey Kate, Not saying that PR firms should use Reddit. This post has a lot of data, yes, but I am suggesting that author also include a little more information for marketers who may not be familiar with Reddit's reputation and image flaws. I know that some businesses/brands would have negative consumer feedback from their core users if they suddenly perceived a partnership or implied endorsement of Reddit by participating in an AMA. Any public action or marketing can have public relations ramifications on a brand. Brand managers and marketers should research any channel before possibly getting wrapped up in that channel's scandals. Maybe Udemy has more info that the author did not include.

Re: Each Facebook User Represented $10.03 in Ad Revenue in 2014

califor1010 — Tue, 29 Sep 2015 18:10:31 -0000

Not to mention, several major ad tools no longer support Twitter APIs

Re: What Social Media Marketers Can Learn From Reddit AMAs (Infographic)

califor1010 — Wed, 09 Sep 2015 16:45:53 -0000

Might want to include some notes about Reddit's userbase, as well as the PR implications of using Reddit after it has been under fire recently. Best to be honest about channels when they may not be a fit for everybody.

Re: Freshmen skipping ‘Fun Home’ for moral reasons

califor1010 — Mon, 24 Aug 2015 12:33:34 -0000

Sounds like you're exactly the type of person who needs to read the book.

Re: Freshmen skipping ‘Fun Home’ for moral reasons

califor1010 — Mon, 24 Aug 2015 12:31:29 -0000

Fun is short for funeral. The author's dad ran a funeral home.

Re: Freshmen skipping ‘Fun Home’ for moral reasons

califor1010 — Mon, 24 Aug 2015 12:30:44 -0000

Read the book, you might find out.

Re: Operation Reddit Shine Calls Out Reddit, Advertisers on Hate Speech

califor1010 — Thu, 20 Aug 2015 17:47:01 -0000

If it were my ads, I'd want to know.

Re: Keys to Strong Marketing Networking (It's Not Just For the B2B Marketer)

califor1010 — Sun, 09 Aug 2015 02:08:47 -0000

Well that's one way to get people to share your article

Re: Periscope Marketing 101: Lessons from 3 New Campaigns

califor1010 — Thu, 23 Jul 2015 13:24:15 -0000

St. Germain, always on point.

Re: In Gaming, Twitter and Reddit Drive More Engagement than Facebook

califor1010 — Mon, 20 Jul 2015 13:24:32 -0000

Gamers tend to be more active on platforms where anonymity is still preserved.

In the wake of Reddit's recent controversy, marketers might find cheaper media buys on the various reddit clones that are popping up.

Re: Color vs Contrast: Which One Brings MoreConversions?

califor1010 — Tue, 30 Jun 2015 14:21:07 -0000

I think 72dpi is referring to the CTA buttons in usabilitytools.com's header div and the end-article callout, not the examples in the article.

Re: A Short and Sweet List of the Best Freelancer Hacks

califor1010 — Tue, 16 Jun 2015 12:43:35 -0000

Yeah, I can't do my job if I'm busy chasing people down. My time is more valuable than that, and it's a time suck and happiness suck to waste billable hours on stuff like this.

Re: Will Hashtags Take Over the Internet?

califor1010 — Wed, 25 Feb 2015 13:26:45 -0000

There are many organizational systems and naming conventions which make it possible to associate new specific hashtags with older categories and topics. Search engines make keyword association very easy. Tag management is not that hard when you have machine learning capabilities.

Re: Millennials Aren’t All Bad — If You Know How to Inspire Them

califor1010 — Thu, 19 Feb 2015 14:46:17 -0000

People with no competition often feel the need to shout and type in all caps.

Re: Millennials Aren’t All Bad — If You Know How to Inspire Them

califor1010 — Thu, 19 Feb 2015 14:43:09 -0000

Any company that is okay with high turnover should also be okay with a higher percentage of novice (or less skilled) workers. Either that or they are short sighted and can't see the relationship between tenure and productivity.

Re: Millennials Aren’t All Bad — If You Know How to Inspire Them

califor1010 — Thu, 19 Feb 2015 14:39:51 -0000

Obviously millennials aren't all bad. In fact, they're great, regardless of your ability to make them work "for you". The age of being a company man is over. Your workforce is going to have their own reasons for working where they do, and their own reasons for working as hard as they do. If you can't leverage that, you suck at resource management. If you can't motivate your workforce, you're a bad leader. If you can't connect with another generation, maybe your communication style needs to be adjusted.

I'm not accusing the author, and I think he makes great points about how to motivate your workers.

I am tired of the general ageism from experienced professionals who just can't cope with a changing workforce. If you maintain this attitude, you are not going to retain young talent, no matter how many professional blogs you read.

For every complaint about "spoiled" millennials, there is a silent tweet about a boss who can't figure out how to open their email attachment.

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This article is extremely important for digital marketers to absorb. They can't afford to be as fossilized as many other industries.

Re: Mythbusters: Debunking the Biggest Data Myths

califor1010 — Tue, 13 Jan 2015 12:35:06 -0000

Ethical is in the dictionary.
Only unethical people need it clarified.

Re: Facebook Gives Advertisers More Information on Conversion Pixels - AllFacebook

califor1010 — Wed, 07 Jan 2015 16:11:36 -0000

Every conversion.

Re: Facebook Gives Advertisers More Information on Conversion Pixels - AllFacebook

califor1010 — Wed, 07 Jan 2015 16:11:23 -0000

Able to see the last 7 pixel fires... The best benefit I see to this is testing whether pixel is working the way you intend it to... Our pixels fire too often to really aggregate data from this interface though if it's only 7 at a time.

Re: Ferguson Activists Call Out Black Celebrities for 'Saying Nothing'

califor1010 — Tue, 23 Dec 2014 20:12:39 -0000

Whatever fits your narrative, buddy.

Re: Ferguson Activists Call Out Black Celebrities for 'Saying Nothing'

califor1010 — Tue, 23 Dec 2014 20:10:58 -0000

Kind of expected this article to be a little longer.

Re: Facebook Allowing Advertisers to Split Ad Sets - AllFacebook

califor1010 — Mon, 15 Dec 2014 16:44:45 -0000

Not seeing this option but how is it different from the Duplicate option?

Re: xx Digital Facts that Every Marketer Should Know

califor1010 — Tue, 08 Jul 2014 13:22:53 -0000

Wouldn't lack of subject line trip spam filters?