Disqus - Latest Comments for bryan_pdp

Re: Woods' Superego Featured in New Nike Spot

@Bryan_DBC — Thu, 08 Apr 2010 12:05:50 -0000

I think the spot is compelling and powerful for all of the reasons you mention. I still have a hard time with it, though, because it seemingly tries to make us feel sorry for him. The puppy dog (Tiger cub?) eyes and expression feels like an attempt to elicit sympathy, even though that probably isn't the intent.

Re: The Rise of Moral Brands

@Bryan_DBC — Thu, 08 Apr 2010 09:04:18 -0000

Nike's ad with Tiger's dad's voice over is an interesting and somewhat disconcerting example of brand as moral arbiter.

http://www.youtube.com/watc...

Re: To Be or Not to Be Like Mike

@Bryan_DBC — Thu, 18 Mar 2010 14:36:14 -0000

Perhaps I'm not familiar enough with Tiger's history, but this seems to suggest that market forces and sports agents are responsible for him getting married - that somehow he has no free will. I'm having a hard time following that logic, but being outside of the sports world, I may be missing crucial context. I do agree it likely would NOT have been as damaging - or even a story at all, really - if he was single.

Re: To Be or Not to Be Like Mike

@Bryan_DBC — Thu, 18 Mar 2010 12:40:30 -0000

Are you suggesting Tiger and other athletes that are either incorrigible philanderers, drug users, DUI'ers, wife beaters, etc. are playing to a script dictated to them by the invisible hand of market? Or are they just being "authentic"? I guess I'm a little confused on the premise and through line, maybe because I'm not a big sports guy. Is the crux of your argument that athletes take a more proactive role in directly managing their own image and reputation? If so, Tony Hawk might be a good example of what I think you're proposing.

Re: Does Media Coverage of Toyota Recalls Reflect Reality?

@Bryan_DBC — Wed, 10 Mar 2010 11:00:25 -0000

Toyota's March sales to date mirror these findings. But despite what the research indicates, I still wonder about the long-term impact when the incentives are gone.

Re: Naughty Volvo Faces Identity Crisis

@Bryan_DBC — Fri, 05 Mar 2010 09:13:43 -0000

I'm such a fan of Volvo and its positioning over the years that this was completely disruptive for me. I can see why the client wanted to pump a little passion into the brand for folks that don't already appreciate the sexier side of the design and engineering. As for me, I just have to remember riding shotgun in my dad's '67 P1800 as a kid, mimicking the sounds of the engine revs and pretending to shift.

The creative is beautiful and it apparently accomplished what you were hoping for. I still question the strategy, though, if the good folks at Volvo push "Naughty" too far.

We have first-hand experience with cultural differences that prevent clients from boldly touting their superior product specs, so we feel your pain there. Good luck with the campaign as it progresses.

(Oh, and we hope the video sees the light of day. We all like seeing a good explosion, dude)

Re: Why Baby Boomers Can't Be Put in One Box

@Bryan_DBC — Wed, 03 Mar 2010 09:58:48 -0000

Most of the author's points are valid and the varying cultural context he points to among boomers is interesting. But the fact that this article even needs to be written is a sad commentary on the marketing profession. Guess what? Millennials aren't a homogenous lot either. Demographics are extremely important, but they're merely a starting point. I'm not sure the article's conclusion connects the dots. It seems to merely suggest SMALLER, more focused demographic segments as opposed to considering lifestyle, psychographic, or behavioral dimensions. [end rant]

Re: New Logo Challenges MTV's Theory of Evolution

@Bryan_DBC — Mon, 22 Feb 2010 13:50:59 -0000

As one commenter noted in the AdAge comments section, the weird cropping is an apparent reference to the 4:3 vs. 16:9 aspect ratios. That's sort of interesting, I guess, but it was lost on me - and likely most people. Still looks amputated to me, too.

Re: Leaf Blowing: Nissan Aims to Create a Market for Zero-Emission Cars

@Bryan_DBC — Fri, 19 Feb 2010 10:02:11 -0000

I don't understand how the Volt is getting so much hype and the Leaf has gotten so little attention. Nissan and Ford are going to beat GM to the punch big time with the Leaf and EV Transit Connect.

I want an EV badly. Being green is nice and all, but 100% of torque available instantly and the completely flat torque band of an electric motor should make driving even the wimpiest of cars pretty fun.

Re: Fun with Google: Autocomplete Revelations

@Bryan_DBC — Mon, 25 Jan 2010 10:07:34 -0000

Thanks for sharing, Rob. I enjoyed the link.

Re: Don't Let the Dumbledore Hit You in the Azkaban on Your Way Out, Mickey

@Bryan_DBC — Thu, 14 Jan 2010 09:07:56 -0000

In Epcot's defense, Soarin' is an AMAZING experience and very impressive from a technological standpoint.

Re: Don't Let the Dumbledore Hit You in the Azkaban on Your Way Out, Mickey

@Bryan_DBC — Wed, 13 Jan 2010 16:35:09 -0000

Excellent post. If you really want to witness tired attractions of yesteryear, check out Epcot. The Norway attraction is just embarrassing for everyone, really. Especially Norwegians.

It's been a few years since I've been to Universal, but they really seemed to be leading the pack from a technological perspective. Even though I'm not a Potter fan, I'm anxious to check it out.

Re: Pepsi Benches Its Drinks

@Bryan_DBC — Fri, 18 Dec 2009 12:06:41 -0000

This is probably for the best. Their spots have tended to be rather lackluster anyway. Hopefully some of that seemingly wasted money will be put to better use this year.

Re: A Twitter Founder Turns To Electronic Payments

@Bryan_DBC — Wed, 02 Dec 2009 16:17:44 -0000

And if it really takes off, think of the dim bulbs in the black market that will essentially convict themselves with a virtual paper trail for law enforcement to use against them.

Re: A Twitter Founder Turns To Electronic Payments

@Bryan_DBC — Wed, 02 Dec 2009 10:56:14 -0000

Wow. Pretty cool. I'm surprised this innovation didn't come from one of the major credit card companies. Or PayPal.

Re: Is Rupert Murdoch the Steve Jobs of Journalism?

@Bryan_DBC — Fri, 20 Nov 2009 09:08:12 -0000

Forrester's recent research finds suggest he'll have an uphill battle.

http://seekingalpha.com/art...

The 20 percent that claim they're willing to pay certainly supports the niche/specialty argument you make here. Despite my feelings about Murdoch and certain outlets in his media empire, I hope he manages to succeed in bringing a more sustainable business model back to news. Something needs to happen.

Re: GAP Announces End of Recession

@Bryan_DBC — Wed, 18 Nov 2009 14:38:41 -0000

That's ridiculous. Of course, I'm not surprised.

Re: GAP Announces End of Recession

@Bryan_DBC — Wed, 18 Nov 2009 08:53:40 -0000

Did they cave with the AFA boycott? The TV spot now says Christmas - and, rightfully, Hanukkah and other holidays. Of course, that type of inclusion will likely irritate the fundamentalists even more. Good.

Re: Fun with Google: Autocomplete Revelations

@Bryan_DBC — Mon, 16 Nov 2009 09:03:48 -0000

Shortly after this posted Gawker did a much more disturbing post that touches on the potential privacy implications.

http://gawker.com/5404312/g...

Re: CNN: Stuck in the Middle with You

@Bryan_DBC — Fri, 13 Nov 2009 14:37:29 -0000

I guess they're advancing the middle-of-the road approach:

http://www.ajc.com/business/cnn-s-choice-of-196...

Looking back on this article I think it was pretty naive or just wishful thinking on my part. CNN spends so much time reporting on their own tweets about their own reporting on their iReporting that it's starting to more closely resemble an odd parallel universe than real news. No wonder they're dead last in prime time cable news ratings.

Re: 2009: A Space Odyssey

@Bryan_DBC — Tue, 10 Nov 2009 10:42:56 -0000

Interesting case studies.

Where in St. Louis is the garden? Just curious. Can't place it.

Re: Crowdsourcing a Discussion on Crowdsourcing: Agency Nil, Anomaly and Victors & Spoils

@Bryan_DBC — Mon, 09 Nov 2009 08:40:34 -0000

The world's first crowdsourced car seems to be an example of the practice gone awry. My goodness is this thing hideous.

http://jalopnik.com/5398864...

Re: The Element of Surprise

@Bryan_DBC — Mon, 02 Nov 2009 15:25:01 -0000

I found the questions at Hipstery pretty fun, but I wasn't about to plunk down 17 euros plus shipping for my mystery shirt.

I guess this is the Jelly of the Month Club for a new generation.

Re: Post-Agency III: Naming Names

@Bryan_DBC — Thu, 29 Oct 2009 16:38:35 -0000

A few in the industry are taking fresh approaches. I'm particularly intrigued by Victors & Spoils, a crowdsourcing firm founded by CPB alums.

http://www.nytimes.com/2009...

I like this quote:

“What’s important is to lose the mentality of ‘agency of record’ and adopt the mentality of ‘catalyst of record’ ” — in other words, serve marketers as a force for change rather than as a supplier of the status quo.

Re: Today’s Private Label is a Lesson in Branding

@Bryan_DBC — Thu, 29 Oct 2009 08:56:00 -0000

This is an essential read. The biggest mistake people can make right now is believing private label growth is due solely to recessionary consumer spending. The story runs much deeper, and the author sums it up nicely.