Disqus - Latest Comments for briandavidjoyner

Re: Bike corrals should not replace car parking

Brian Joyner — Wed, 02 Oct 2013 14:29:47 -0000

I can see the point of the editorial board, but there is one big question they have not addressed; does the addition of a bike corral increase or decrease revenue versus the parking spot? My guess is it does because there was zero easily available bike parking near the med deli and there are plenty of bikers likely to stop by the businesses near the corral. I sure do when I'm in town... and I'm a bike rider.

If the editorial board wanted to do something a bit more constructive and convincing, they really should do a quick, very basic study on the impact of the corral. Count the number of bike users who go into the shops and the number of car users of a close parking spot who go into the shops for a set time. Assign each person who enters a business a value of $10 and count for a day.

Along those lines, there is a point where the expansion of bike parking will create a negative impact on the total revenue collected by businesses. Where that is, that's a good question. My guess is that's a long ways off.

Re: Rush Limbaugh's Innovative Ad Model | Beyond Madison Avenue

Brian Joyner — Wed, 25 May 2011 11:42:45 -0000

It's like I've always said, advertisers are hired for their creativity and judged from their ROI.

Re: Hints for Success for the Ordinary Blogger | TalentZoo.com

Brian Joyner — Mon, 23 May 2011 13:00:32 -0000

Yep. 2-3 days/drafts is about right. I also find having a file of potential topics that I think may be worth while helps a lot.

Re: VIDEO: Taylor Phinney stage 5 ATOC diary

Brian Joyner — Fri, 20 May 2011 14:04:53 -0000

I'm just waiting for a Zabriskie/Phinney Interview.

Re: Why your Entry Level Creative Team is your Agency’s Biggest Untapped Asset DRAFT | Beyond Madison Avenue

Brian Joyner — Fri, 20 May 2011 13:44:41 -0000

http://mycrains.crainsnewyo...

Pretty much explains it. Experience is wonderful and should always be part of the equation, but never underestimate drive and adaptability.

Re: 10 Good Reasons to Hire a Grown-Up | TalentZoo.com

Brian Joyner — Thu, 19 May 2011 12:38:09 -0000

I totally agree.

As a twenty-something, I read this and 1) it's offensive. I don't think Susan is trying to be offensive, but it reads that way. And I think that is as much a result of dare I say it, stereotyping the twenty-something. And 2) it's totally right in many ways. I think over 40 creatives bring an excessive amount of value to an agency.

I'll go through each of her points:

1) Having a Real Conversation. To be honest, the worst offenders I see to the texting/emailing/fidgeting issue are older people. They aren't the recently over 40 crew, they are the nearing/over 60 crew. And it's rare. Very rare. As it goes for phone conversations, they are just as bad and sometimes worse. Just because I can't see you doesn't mean I can't hear or notice you being pre-occupied. And that's rude, no matter who or what age you are. If you want to have a real conversation, go see a person. Age has nothing to do with that. If you can't have a "real" conversation, it's simply because you don't have that skill.

2) Social Life versus Work Life. If you are at work to "hook-up," I have some questions about what your profession is. Yes, I am a sociable person when I'm working, but I also love what I do and end up working a little here and a little there. I'm not a drone and yes, I do enjoy hanging out with my co-workers. It's an amazing way to brainstorm. Do I get the job done and on time? Yes. Do I manage to have a life within my working environment? Yes.

3) Technology. Once again, age is not the issue here. I personally rather be in a room with a client and have a "real" conversation with them and draw things out on a board. After all, you should be prepared to present your presentation and have practiced it. You should know exactly what you want to say regardless of the tech situation.

4) Keeping Cool in a Hot Situation. This is an area I'll both agree and disagree with you. Yes, I think experienced creatives tend to keep a cooler head when something goes bad, but at the same time, I've also seen a few very experienced people lose it here. As for twenty-somethings, it works the same.

5) Having Babies. I'm not a kid kind of person, but I'll totally agree on this. Last time I checked, the vast majority of children are born to parents in their late 20's and early 30's.

6) Loyalty. Cow Poop (I'll keep it clean). The loyalty issue is a very deep routed issue not based on age. In fact, Baby Boomer males tend to be the worst offenders:

(http://blogs.hbr.org/cs/201...

People jump for the exact same reasons: better opportunities and better compensation.

7) "We're" on Time. If you think there is a correlational relationship between age and being on time, you would be absolutely wrong. You might be able to argue a casual relationship, but I doubt it. Once again, being on time is not an age issue, it's a time management issue.

8) The Bottom Line. As someone attempting to start his own company, I'll agree to disagree in this respect. I think understanding financial issues is a learned skill, but from my experience, age doesn't really create skill. People with good financial insights come in a variety of ages.

9) Mentorship. Absolutely! I adore my mentors and I have so much respect for people who have been in the trenches and come out with invaluable experience. Does that mean all of them are older? Not necessary, but I think it's vitally important to learn for experienced creatives.

10) Advertising to Baby Boomers. I think this is a major plus for Baby Boomers. I can do my best, but without guidance from Baby Boomers themselves, I would not feel completely comfortable pitching something to them.

So in a nutshell, the over the hill crew offers a lot. So does the twenty-something crew (http://www.talentzoo.com/be.... The trick is finding employees that are smart, driven, and always looking to improve themselves. If you do that, age is really is just a number.

Re: Think the Age of Television is Dead? Think Again DRAFT | Beyond Madison Avenue

Brian Joyner — Wed, 18 May 2011 18:06:30 -0000

The technology that is a television monitor is utilized in a variety of ways now. You are 100% right. It is exactly what you said, a multi-use tool.

I personally think it's important to separate television (the video) programing from television technology (the traditional monitor). One interesting fact is how they interact: we continue to watch and demand more and more video (and increasingly through technologies like Hulu), but the viewership of a programing through cable programing packages is quickly decreasing. People just don't see the value in it.

Bain just released an interesting piece you might be interested in. It's very business-y, but it does leave one big question: how do advertisers adapt and utilize the changes in television? After all, a big window seems to be closing, but it's also creating a lot of smaller windows.

http://www.bain.com/bainweb...

I personally see it as a very positive opportunity in that audiences are become better segmented. Yes, the size per each viewership pathway is less, but the summation of total viewership continues to grow.

That means we as advertisers can better adapt individual parts of a total campaign for smaller, more related demographics. In other words, stop thinking about advertising to the masses... we now need to create targeted mini-campaigns for multiple smaller groups.

Re: Don't Give Social Media All The Credit | Beneath the Brand

Brian Joyner — Tue, 17 May 2011 11:48:43 -0000

Nice article. It's very much in line with my thoughts on SM. Personally I think SM is often marketed and sold by the advertising/marketing industry as this "great total solution" to marketing issues when in reality, it's just a part of comprehensive plan.

SM is an important part of today's campaign (because it's such a strong and effective pathway to engage, converse, and retain consumers), but it's not everything. And that's if it's done right. Using it to introduce a product and grow a consumer base seems very risky to me and from my experience, they have a major uphill battle.

If I were the Vital Energy group, I'd seriously consider focusing on growing a local following with targeted product placement before I focused on $10,000 giveaways because that plan is exactly what it sounds like... a $10,000 giveaway of their funds.

Re: The New Low in Business Etiquette: Stealing Without Aplomb | TalentZoo.com

Brian Joyner — Mon, 16 May 2011 11:38:49 -0000

That's such a no-no! I've actually come up with a set of basic (and I thought obvious) rules for writing any sort of pitch email:

http://www.briandavidjoyner...

Re: Facebook Hires PR Firm to Plant Negative News About Google - Techland - TIME.com

Brian Joyner — Thu, 12 May 2011 11:23:26 -0000

Right... That's exactly how you pitch a blogger... I've got a better idea, don't yell at a blogger, have a conversation with them.

http://www.briandavidjoyner...

Re: 7 SEO Myths That Just Won't Die | TalentZoo.com

Brian Joyner — Tue, 10 May 2011 08:30:24 -0000

Nice. I'm always amazed at the silly strategies people try to sell as SEO services. But you forgot one,
link farming!

Re: Think the Age of Television is Dead? Think Again DRAFT | Beyond Madison Avenue

Brian Joyner — Tue, 03 May 2011 13:05:21 -0000

Absolutely. In the Brian Williams article, the writer actually talks specifically about major events and how TV is still the ultimate trusted source. Personally, I'd love to find some reliable info about how many people listened to events like FDR's response to Pearl Harbor or the JFK assassination. I have to wonder, how do the numbers compare with George W's response to 9/11 or Obama's Osama-is-dead speech?

Re: My Rant on Prius Owners

Brian Joyner — Wed, 20 Apr 2011 10:31:43 -0000

http://www.youtube.com/watc...

Problem solved.

Re: Some Rivalries Are Just So Sweet | TalentZoo.com

Brian Joyner — Wed, 13 Apr 2011 11:54:11 -0000

This is seriously brilliant. As someone who lives for a certain college basketball rivalry (UNC/DOOK) (http://www.briandavidjoyner..., I think this campaign is great. I'm just waiting for the consumer made trash talking videos to start!

http://www.youtube.com/watc... (Just a warning though... the youtube video does contain a lot of 4 letter words.)

Re: Making TV Commercials as Quickly as Mac & Cheese | Beyond Madison Avenue

Brian Joyner — Thu, 07 Apr 2011 12:09:27 -0000

I too question the spontaneousness of the whole thing, but then again, I can see the appeal of really trying to do it in a few hours. Yes you lose the ability to control production values, but it's a creatively stimulating idea and it creates a relationship with the consumer.

And from my experience, that's where the future of advertising is going. The days of yelling at the consumer are gone. It's all about relationships now days. I personally see this experiment (if it really was an experiment and not just a cheap gimmick) as an interpretation of Seth Godin's Permission Marketing Theory (http://sethgodin.typepad.co.... I would totally do it, but then again, I like the thrill of a challenge and I'm totally for involving the consumer.

Re: Making TV Commercials as Quickly as Mac & Cheese | Beyond Madison Avenue

Brian Joyner — Wed, 06 Apr 2011 16:39:44 -0000

Thanks for the kind words! So you really think this is future?

Re: Nurture Relationships

Brian Joyner — Tue, 29 Mar 2011 13:23:48 -0000

Oh how true...

From personal experience: http://www.briandavidjoyner...

Re: 10 Steps to Undertaking a Successful Blogger Outreach Programme

Brian Joyner — Mon, 28 Mar 2011 19:45:22 -0000

I totally agree. I get a lot of questions about how to execute successful blogger outreach programs and to be honest, I'm pretty confident that everything anyone needs to know comes from experiences in bars...

http://www.briandavidjoyner...

Re: Could a New Name Fix a Company?

Brian Joyner — Mon, 17 Jan 2011 13:13:15 -0000

Oh the power of branding...

If you want to see the real value of image, check out the vodka industry. Most people can't tell the difference between a $10 and $50 bottle, but huge differences in price exist!

http://www.briandavidjoyner.com/advertising/2011/whats-in-a-product-name-a-lot

Re: 3 Ways to Improve Online Sales | NFIB

Brian Joyner — Tue, 21 Dec 2010 13:33:28 -0000

I think I would add a fourth area for small online retailers: up-to-date and well presented inventories.

One thing that I see way to often are small retailers that have a great brick-and-mortar presence, but when they try to establish an online store, they fail because they lack a good content management system with quality photos. If you look at successful stores, their photos look professional, but I doubt if they hire a pro do all their work. That is just way to expensive for most small retailers.

What they do is hire a photo consultant to help them set up their own "garage studio" and learn how to do it themselves. I've started adding this to my list of services I offer as a consultant and it's not only allowed me to grow my business, but it helps my client's minimize costs and make the most of their online presence. http://www.briandavidjoyner.com/photography/2010/getting-creative-in-business-photography-consulting

Re: Loco Four Loko

Brian Joyner — Wed, 01 Dec 2010 23:42:41 -0000

Oh Four Loko...

It's a health official's nightmare and a marketer's golden goose! What gets me is the fact that people actually consume this stuff. The only thing I can attribute that to is the fact that Four Loko fills a market demand. I personally understand wanting to drink vodka bombs, but Four Loko?

http://www.briandavidjoyner...

Re: What Colleges Aren’t Teaching

Brian Joyner — Tue, 08 Sep 2009 13:57:29 -0000

Totally agree on this one... The good thing about not forcing students to make themselves unique is it lets those with the initiative really shine. Welcome to my world.