Disqus - Friends of bretthoerner

Re: To @WayneSutton

mdeboard — Sun, 03 Jan 2010 21:37:57 -0000

You have no idea how tempted I was to post a video in response to your assertion for extra irony points. The house is a little messy though.

Re: What Is Engagement And How Do We Measure It?

mdeboard — Mon, 04 Jan 2010 09:55:18 -0000

In addition, "empowering the consumer" is an ideological thing for us PR people. It has no "measurable ROI" outside the context of what our schema is doing for the business. Consumer empowerment is an approach to engagement, not a measurement of that engagement.

Jason, I love this article so very much. I appreciate a good, cynical view of our oftentimes too touchy-feely line of work that can easily become this navel-gazing mutual admiration society. PR people more than maybe any other group have to work very hard to keep their eyes on the prize.

Re: Soul of a New Business

mdeboard — Tue, 05 Jan 2010 02:21:14 -0000

Chris, this post brought to mind a chat I was fortunate enough to have with Anil Dash (namedroppin' like whoa!) about what makes a PR person a good PR person, and he said the best thing you can do in PR is to be genuine, and real, and treat people with respect:

anyway, there are a few key things about being good at PR
and not "fake good" like most of the names you hear
you have to have a fundamental understanding of narrative, and of what drives people
what motivates them, generally, but also specifically what topics a particular reporter likes or what things an editor wants to see covered
and what their constraints are for time/attention/etc.
then also, you have to be willing to be subordinate to the story
this is the thing that every male PR person i've ever met fucks up. they want to see their name in lights

Anil's dfinitely a trust agent for me, so the fact that you and he agree here is important!

Re: A practical boarding pass redesign

mdeboard — Wed, 06 Jan 2010 01:43:34 -0000

Nice practical "design tennis" return to a brilliant serve! As a non-design-y person, I definitely glossed over the gray area. It didn't even really register until you mentioned it.

Though I like the prettiness of the layouts that inspired this post more, the fact that your design can actually be implemented somewhat quickly definitely gives it the edge.

Re: Gödel, Escher, Bach

mdeboard — Wed, 06 Jan 2010 01:57:26 -0000

Godel, Escher, Bach, Xzibit.

Re: YouTube And Her Secret Plans For World Domination

mdeboard — Thu, 07 Jan 2010 01:59:03 -0000

Eh, I'm not sure where your content is hosted is as important as communicating to your clientele how to get to your content. People don't care what hosting options you're using for your videos. They're agnostic whether they're watching a video at YouTube, or Vimeo, or TokBox. Obviously for the content producer YouTube is ideal, but emphasizing being on YouTube as being an important aspect of having your content accessible is folly.

Also, the only reason Hulu is going to fall by the wayside is that NBC itself is killing the damn thing by creating competing services. I don't get it.

Finally, I'll be very surprised to see YouTube host a premium television stream. I will be even more stupendously surprised if it streams in 1080p. My head will explode if they charge for it as a premium service.

Re: Blogs and social media behave like compound... - Matt DeBoard

mdeboard — Thu, 07 Jan 2010 15:49:59 -0000

I don't know if there's a reason per se, but in simple terms all he's saying is that the benefits of social media build upon themselves. You leverage momentum from previous projects into new projects.

Temporary surges/campaigns into Facebook, Twitter, etc., that aren't planned as long-term facets of the business are pointless, because they never have the chance to build on their own momentum.

Re: Impatience

mdeboard — Sat, 09 Jan 2010 09:40:06 -0000

Well, there are scaled classes for kids. And I'm trying to maintain some semblance of innocence for her until she's 10 at least.

Re: Geopocketing- When Twitter Gets Cool Again

mdeboard — Sat, 09 Jan 2010 10:26:12 -0000

Yeah I think you're onto something here frank.

I think there would be a danger though of Twitter losing some of its flavor, and fragmenting. It would be an interesting study in evolution though, seeing if Twitter "shards" start developing separated by locale, each shard developing its own lingo and culture.

Re: Eureka Earthquake: Twitter Pics Tell the Story [PHOTOS]

mdeboard — Sat, 09 Jan 2010 21:56:48 -0000

Crazy. The Twitter live updates actually enabled me to let me boss know before our Eureka office could (we're based in Mt. View). Kept my boss ahead of bad news, which is good things for me.

Re: Location-based data

mdeboard — Mon, 11 Jan 2010 21:38:52 -0000

Agree 100%. "Dude look how awesome we can make standing on a street corner be!" isn't compelling or interesting.

Re: PR Buzz – Conan Defeats NBC

mdeboard — Tue, 12 Jan 2010 19:39:32 -0000

Hey Mike. Could not agree more. Conan hammered out a great release here that expressed his disappointment with the situation while not demeaning anyone. Very classy. (All that being said I wasn't too hot on his hosting)

Re: Kicking in for Haiti

mdeboard — Fri, 15 Jan 2010 10:33:12 -0000

Generous of you. I'll go first:

Ideally I would be a successful writer/photographer for a global travel magazine/website. Think Rick Steves. :)

Re: The road less traveled: A confession: I was the one who came forward about the Macbook Air

mdeboard — Tue, 02 Mar 2010 01:07:06 -0000

Sam, big ups on coming forward on this. I'm still completely baffled why your "involvement" in this is a story at all. Just seems like a needless, mindless, shameless hitjob on your company personally. I just absolutely do not understand.

Re: The road less traveled: A confession: I was the one who came forward about the Macbook Air

mdeboard — Tue, 02 Mar 2010 02:20:05 -0000

Oh, Internet.

Re: Measuring Measures - blog - 7 Tips for Successful Self-Learning

mdeboard — Mon, 19 Apr 2010 13:47:47 -0000

I would imagine an eigencourse is a "course unto itself".. eigen is german for self.

Re: Spain: the new crisis in Euroland

mdeboard — Thu, 17 Jun 2010 01:58:17 -0000

Yes, your comment does come across as quite ignorant. It is as anglocentric as Europeans thinking that all of the U.S. is Manhattan, Los Angeles or San Francisco. To distill an entire nation composed of many distinct, individual provinces into "the Florida of Europe" is extremely insulting, especially to those of us who have lived there for years in our lives.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 12:44:12 -0000

Great job, Drudge. You really proved his assertion about you having emotional problems wrong by going on a campaign to have you fired for not liking you. Enjoy having your pendulous man-tits suckled for the next 24 hours by your brain-dead conservative sycophants.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 12:48:26 -0000

Wow, paranoid schizophrenia much? Apparently you screwballs have not heard of occam's razor.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 12:52:17 -0000

Exactly. No one would have read it or heard of this story -- except this guy had the temerity, the balls, the GUMPTION, to DARE disrespect Matt Drudge. Give me a break, no reason this guy should have lost his income because he made a post on the internet. There's no way you can justify to me completely upending a man's life simply because he made a post on a private listserv. Have you ever been out of work? Well, hell, you probably don't give a shit about anyone outside of your narrow ideological vision.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 13:15:50 -0000

Sure, that's a good point I suppose re: not flaming people you cover. Makes sense. But that's not what this is about. The link was about "Matt Drudge setting himself on fire" (he doesn't cover Matt Drudge) and him "rooting for liberals" ... well, he wasn't doing that, was he?

Look at this from a realistic point of view. Everything Drudge does is all about enhancing his brand. The guy is all about his own image. Someone was attacking the guy's ego, you think this wasn't personal? Give me a break.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 13:18:51 -0000

Matt Drudge isn't a politician. He's a reporter. I get the feeling no one would give a shit if Matt Drudge was caught on tape calling Greta van Susteren a skeezy whore, and no one would be calling for his ouster.

People who give a shit about politics ruin this country.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 13:18:55 -0000

People who give a shit about politics ruin this country.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 13:19:01 -0000

People who give a shit about politics ruin this country.

Re: BREAKING: Weigel Resigns - mediabistro.com: FishbowlDC

mdeboard — Fri, 25 Jun 2010 13:19:08 -0000

People who give a shit about politics ruin this country.