http://disqus.com/by/brandverity/enFri, 29 Aug 2008 16:01:55 -0000http://www.trishalyn.com/2008/08/online-marketing-glossary-trademark-poaching/#comment-1918480<p>I believe what you've described is more commonly known as 'direct linking'. The term trademark poaching is typically used to describe the purchase of search ads on the trademarked terms.</p><p>It also usually refers to scenarios where this activity has been forbidden by merchants (the trademark holders)</p>BrandVerityFri, 29 Aug 2008 16:01:55 -0000http://72kilowatts.com/2008/05/22/its-not-just-trademark-poaching/#comment-511369<p>Yeah, the use of the term 'trademark' in 'trademark poaching' implies trademark abuse. It just happens that trademarks are the most commonly restricted terms.</p><p>I've even seen examples where merchants are angered by trademark bidding, but they haven't disallowed those actions in their bidding.</p><p>Perhaps the proper term is 'Restricted Keyword Poaching' or maybe just 'Keyword Poaching'.</p>BrandVerityThu, 22 May 2008 13:12:32 -0000