Disqus - Latest Comments for bradjcouk

Re: PR is dead, confirms agency account executive

Brad Jordan — Fri, 04 Apr 2014 07:50:11 -0000

*post-4th April update*

My point was not about the desk semantics really, I should have been clearer. I've worked with both the 'firefighting, plate spinning' types of agency as well as having the opportunity to work with and learn from some very smart strategic thinkers. There really are agencies doing strategic, honest, and effective work out there.

You're right in that a large portion of PR in today's market seems to be this kind of crap, monotonous media relations churn that probably doesn't provide a great deal of value to the client. However, isn't that the same in every type of marketing/advertising? Only a certain percentage of consultants will ever be producing great work...

I stand by my previous comment then. Find a better boss! One willing to help guide more strategic thinking whilst being brave enough to push back on clients' demands when they know better.

Re: PR is dead, confirms agency account executive

Brad Jordan — Wed, 02 Apr 2014 14:16:00 -0000

Wholeheartedly agree with Mr Love. The aforementioned account exec "confirms" little other than either his/her own ineffectiveness, or that of their agency... Would strongly recommend seeking an alternative career, or agency, respectively.

Re: Dislike the latest iOS? Then Apple assumes there's something wrong with your body

Brad Jordan — Mon, 17 Mar 2014 12:46:17 -0000

I still can't get over the horrific all-black shift key...

Re: The return of Heinz “Get Well” Soup

Brad Jordan — Thu, 26 Jan 2012 04:19:48 -0000

Loved this campaign. And back right in time for all the January colds!

Would still love to know whether this has had a measured affect on regular supermarket sales...

Re: London's Best Cycle Shops by londoncyclist. CityKing.com

Brad Jordan — Fri, 16 Dec 2011 05:36:40 -0000

Er... 14 Bike Co? Missing a pretty big one there! http://www.14bikeco.com/

Re: http://www.readwriteweb.com/archives/google_was_never_a_facebook_competitor.php

Brad Jordan — Thu, 08 Dec 2011 06:47:45 -0000

Author's page = www.bradj.co.uk

Re: Google+ Was Never a Facebook Competitor | Brad Jordan | ReadWriteWeb | 24 November 2011

Brad Jordan — Thu, 08 Dec 2011 06:44:51 -0000

Google+ Was Never a Facebook Competitor

Re: Google+ Was Never a Facebook Competitor

Brad Jordan — Fri, 25 Nov 2011 04:52:52 -0000

I agree that they look very similar, and this was quite deliberate on Google's part. With 800m users, Facebook's design is what we expect, and want from a social network. Google+ followed a similar design, simply because it works.

Yes, it competes on the face of things in some respects, but both can live side by side. It's Google+'s integration with the rest of the web however that will improve the user experience, and continue to drive their success.

Re: Google+ Was Never a Facebook Competitor

Brad Jordan — Fri, 25 Nov 2011 04:49:27 -0000

I agree, it's not just about getting access to user data, but it's a large part of it.

Google are a great company, in that they realise that by focusing on improving the user experience, everything else will fall into line.

Google's integration of all their products is fantastic, I just hope their advertising continues to follow. Personally, I am of the belief that I am happy for advertisers to know everything about me, in order for them to only market things to me that I would buy.

Re: Google+ Was Never a Facebook Competitor

Brad Jordan — Fri, 25 Nov 2011 04:43:24 -0000

Thanks for the comment Laurent.

Yes, Google's user profiling is 'fine' as you say, but with access to the kind of data that Google can gain from G+, it can be so much greater.
Also, I wouldn't be so quick to write off G+ as a failure. How can this be so, with a sharply growing 50m user database?

With regards to Page's consumer facing quote, yes of course he plugged the line about improving user experience, and that their data is flexible. Ownership is very much in the hands of the user, but that doesn't mean Google can't use it. Allow me to direct you to a more recent quote from Google's chief business officer, Nikesh Arora;http://www.telegraph.co.uk/... highlighted that Google+ was not about getting users onto one site and calling it a social network. Rather, it was about overlaying that data over all of Google's products.I never said in the article that what Google is doing is wrong, perhaps that should be clarified. The introduction of Google+ has and will continue to improve the user experience across all of Google's products, including search.

Re: Paid promotion in social media guidance

Brad Jordan — Mon, 14 Nov 2011 12:08:46 -0000

Black and white in Google's eyes, a shade of grey for many marketing agencies I'm sure! But I do see your point, where these links are intended to manipulate search results.

However, in these 'grey areas', where an agency sends a blogger a product to review, not requesting links specifically, but simply the review of a product, should these links be "nofollow" tagged?
Or where a brand launches a competition on twitter to 'mention the brand to be in with a chance of winning a prize' - I assume they must also request that entrants add the hashtag #ad, or similar that makes it clear that the only reason they are Tweeting about that brand is to enter a competition?

Re: The Brand Pages Faceoff: Google+ vs. Facebook

Brad Jordan — Mon, 14 Nov 2011 11:36:05 -0000

I think it's a little premature to invite comparisons between Facebook pages and Google+ pages. however, once Google open up the pages to allow a little more interactivity and development, I think we'll see brands really take advantage of the ability to group clients and customers into circles.
If Google simplify this process, that is to say, that they let page owners segment their audiences into different groups or demographics automatically, Facebook is going to have some serious competition on their hands.
For example, if Nike were releasing a new line of trainers for guys and girls, the ability to separate their followers in terms of gender at the click of a button, and market shoes to specific sexes would be a really powerful tool.

http://www.receptional.com/...

Re: Paid promotion in social media guidance

Brad Jordan — Mon, 14 Nov 2011 11:16:11 -0000

Great post in terms of clearing up a murky area for the industry, Robin. However, I do have some concerns with regards to the suggested use of "no-follow" links.

I don't see why, if the relationship is disclosed, that the link should then have the nofollow attribute attached.

Re: 9 impressive social media campaigns using video

Brad Jordan — Fri, 04 Nov 2011 11:51:16 -0000

Where's BMW's THE HIRE campaign? Possibly the greatest social media marketing campaign ever! One that caused the whole industry to stop and reassess how online marketing would work.
http://bradj.co.uk/2011/10/...

Re: The Top 10 Best Social Media Marketing Campaigns Of All Time

Brad Jordan — Tue, 25 Oct 2011 09:14:42 -0000

I can't believe any list of top social media marketing campaigns would not include the epic effort from BMW. 'The Hire' was without a doubt one of the best social marketing campaigns ever, was way ahead of its time, and helped shape the social marketing industry!
http://bradj.co.uk/2011/10/...

Re: Which Brands Have the Most Active Facebook Fans? Analyzing the Top 50

Brad Jordan — Thu, 13 Oct 2011 08:44:11 -0000

Pretty sure I've got more active friends than Dr Pepper has active fans... Does that make me more popular?

Re: Heinz “Get Well” Soup on Facebook

Brad Jordan — Tue, 11 Oct 2011 06:53:44 -0000

I loved this campaign. Would be really interested in seeing if this campaign has had a positive effect on non-customised soup sales in the supermarkets.
Great work guys!

Re: iLife

Brad Jordan — Tue, 11 Oct 2011 06:46:11 -0000

My favourite quote of his:- “We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.”

Re: 20 Examples Of Well Made Custom Facebook Pages

Brad Jordan — Mon, 19 Sep 2011 06:43:12 -0000

The problem with around half of these designs is the pointless repeated logos in the centre. It's clear where the company has created the page, uploaded their logo, then outsourced their welcome page to a graphic design company.

Big logo in the profile photo. And oh, what's that? the exact same big logo about 100 pixels away at the top of the welcome page?

It's painful. It's annoying. And it's also a HUGE waste of 'above the fold' space...

Re: Content Marketing Belongs in … Marketing - SocialTimes.com

Brad Jordan — Tue, 30 Aug 2011 05:04:45 -0000

I too was put back by Shel Holtz' original article. I see where he was coming from when he said "As soon as it begins to smack of the pitch, it looses its appeal". However, I fully agree that content marketing is not simply 'free information'. It needs to have a return on investment, a point.

Thought leadership is important. Your organisation needs to stand out as one who knows their stuff. But don't waste time with 'brand journalism' that isn't benefiting the business overall. Any marketing department worth its salt is going to match thought leadership with meeting the overall business goals. Employ a marketing team that can match inspiring, clarifying, useful content with a measurable ROI. It's very possible, and those who say it isn't are most likely employing a crap marketing team!

Re: Reeder Redefines Google Reader on the iPad. Reviewed.

Brad Jordan — Wed, 08 Jun 2011 06:08:14 -0000

There's a little clock in the bottom left. Click that to organise feeds in chronological order, or the RSS button to arrange them via feed. (I only just figured that out myself :p)

Re: Reeder%2C+The+Best+Feed+Reader+On+The+iPhone+Is+About+To+Launch+On+The%26nbsp%3BiPad

Brad Jordan — Wed, 08 Jun 2011 06:01:14 -0000

By a mile, the best RSS reader available for the iPad! The main plus is its gorgeous layout - it pulls photos, text and more with minimal disruption to the users experience... This is the kind of app iPads were created for!

Re: You’re reading this on mobileindustryreview.com

Brad Jordan — Wed, 08 Oct 2008 11:15:38 -0000

So are the awards now called the MobileIndustryReview awards?

Re: We’re off to the Tower of London for this week’s podcast

Brad Jordan — Thu, 21 Aug 2008 06:52:34 -0000

Ditto, Few hundred meters away! The weather's been pretty crap recently Ewen. Might want to bring an umbrella...

Re: I think I want a new mobile.

Brad Jordan — Tue, 19 Aug 2008 10:48:10 -0000

Ditto. 3G

Disqus - Latest Comments for bradjcouk

Re: PR *is* dead, confirms agency account executive

Re: PR *is* dead, confirms agency account executive

Re: Dislike the latest iOS? Then Apple assumes there's something wrong with your body

Re: The return of Heinz “Get Well” Soup

Re: London's Best Cycle Shops by londoncyclist. CityKing.com

Re: http://www.readwriteweb.com/archives/google_was_never_a_facebook_competitor.php

Re: Google+ Was Never a Facebook Competitor | Brad Jordan | ReadWriteWeb | 24 November 2011

Re: Google+ Was Never a Facebook Competitor

Re: Google+ Was Never a Facebook Competitor

Re: Google+ Was Never a Facebook Competitor

Re: Paid promotion in social media guidance

Re: The Brand Pages Faceoff: Google+ vs. Facebook

Re: Paid promotion in social media guidance

Re: 9 impressive social media campaigns using video

Re: The Top 10 Best Social Media Marketing Campaigns Of All Time

Re: Which Brands Have the Most Active Facebook Fans? Analyzing the Top 50

Re: Heinz “Get Well” Soup on Facebook

Re: iLife

Re: 20 Examples Of Well Made Custom Facebook Pages

Re: Content Marketing Belongs in … Marketing - SocialTimes.com

Re: Reeder Redefines Google Reader on the iPad. Reviewed.

Re: Reeder%2C+The+Best+Feed+Reader+On+The+iPhone+Is+About+To+Launch+On+The%26nbsp%3BiPad

Re: You’re reading this on mobileindustryreview.com

Re: We’re off to the Tower of London for this week’s podcast

Re: I think I want a new mobile.

Re: PR is dead, confirms agency account executive

Re: PR is dead, confirms agency account executive