Disqus - Latest Comments for bradatpharma

Re: Oh Sh*t! What Have I Done?

Brad Pendergraph — Wed, 25 Jan 2012 13:13:42 -0000

Frickin' brilliant. I'm not sure I'd have a comfortable transition... I'm still too comfortable not having to worry about where my coffee comes from :)

Re: Weiner, Junk & Tools (AND a Cool Contest!)

Brad Pendergraph — Tue, 14 Jun 2011 11:25:15 -0000

The most rewarding thing about being a dad is...

Watching my kids use all those dad things I think I've taught them to make some of their own decisions. It's great to hear my daughter explain to me how that thing I don't agree with was arrived at because she's used the thinking processes, moral and ethical guidance I've given her.

Re: Don’t spam Wikipedia

Brad Pendergraph — Thu, 05 May 2011 14:15:07 -0000

An awesomely useful post. Thanks for pointing me here.

Brad P. from NJ
http://imetbrad.com
#iwork@novartis

Re: http://www.socialtimes.com/2010/07/cisco-old-spice-campaign/

Brad Pendergraph — Thu, 29 Jul 2010 15:25:17 -0000

Good critique. I think that "New Media Hacks" - http://bit.ly/bP8sVN - covered some of the reasons why the original worked. But I think that there are so many ways that this could have been done well... I think that this does have the potential to overtake Old Spice just because it *could* be sooo massively ironic... Off to see what I can do to help this one out :)

Re: http://www.socialtimes.com/2010/07/cisco-old-spice-campaign/

Brad Pendergraph — Thu, 29 Jul 2010 15:20:56 -0000

Ooooohhhh... mocking the nerds... don't worry, even the nerd with a D20 in his pocket finds this campaign a little lacking... so far...

Re: foursquare pins!

Brad Pendergraph — Fri, 22 Jan 2010 15:21:10 -0000

Yeah, yeah, I know... it's months later. Is there any way I can order some mayor pins, and some basic FourSquare pine?

Re: Can you help me identify where this money is from? [UPDATE] SUCCESS!

Brad Pendergraph — Fri, 22 Jan 2010 14:36:05 -0000

Those are ruble. The bottom word in the blue stamp on the back says rubles... Huzzah!!! My HS Russian is finally worth something :)

Re: I’ll Build You an iPhone Medication Tracker App for $10

Brad Pendergraph — Thu, 07 Jan 2010 11:16:47 -0000

Suh-weet... Now, I'm going to go build some just so I can have some hanging around.

Re: Pharma Should Forget About Social Media Monitoring

Brad Pendergraph — Tue, 15 Sep 2009 22:34:34 -0000

Nice bait and switch there, sir :)

Had me concerned there for just a little bit... well, as long as it took to read the title... then all became right with the world... phew...

#iwork@novartis

Re: Drug company ethics and the pharmaceutical industry’s pursuit of profit

Brad Pendergraph — Wed, 26 Aug 2009 15:48:03 -0000

I have done so many ethics and compliance courses... signed so many affidavits that I understand the way in which we should be doing business... sat through so may seminars on appropriate behaviour.

The things I think that the world needs to see is a truly transparent reporting of the business practices of ethical pharmaceutical companies... much like cycling teams are opening their blood test records to forestall doping accusations.

Even if we did, though, would anybody believe it? When the conspiracy theories about Big Pharma are so far out there, even the disputation of honest business practices becomes "what people believe..."

Look, I don't know everything, and maybe I've taken too big a swig of the Flavor-Aid, but I can't believe that ethical pharmaceutical companies still try to pull that... stuff... Maybe my opinion is coloured by the fact that a major pharma pays my daily wage, but there's one thing I think.

I think that Novartis has a management team who will brook no shenanigans. I've talked (albeit briefly) with Dr. Vasella. I've read the internal blogs written by other members of executive staff. I know how *I* behave, and I can only judge the behaviour of my colleagues by what I see... and what I see is pretty damned good.

Now, I'll see if I can get somebody internally to start posting a report card (externally created and audited, of course) of our business practices...

FULL TRANSPARENCY : I work for Novartis Pharmaceuticals, but am not a spokesman in any capacity. The opinions expressed here represent only my views. #iwork@novartis

Re: Advertising at the Point of Need

Brad Pendergraph — Thu, 23 Jul 2009 12:32:20 -0000

Dude... Just when we thought there were taboo topics... you went there. Very nice.

I'm seeing a broader theme here that's relevant to helping me... Be aware that there's a time and place for your interaction with the consumer... and it may not be where you think it is.

Re: Best Buy: Crowdsourcing a social media job description

Brad Pendergraph — Thu, 23 Jul 2009 10:00:25 -0000

Figures... as soon as I set up the site... I can't make any edits. I've moved it over to http://jobdescription.wikis.... Same intent... same appreciation for comments and help :)

Oh, and still #iwork@novartis

Re: Best Buy: Crowdsourcing a social media job description

Brad Pendergraph — Thu, 23 Jul 2009 09:22:38 -0000

This is amazingly timely. I'm trying to open source a similar thing, and have created a wiki space over at http://jobdescription.wetpa.... In my case, I'm doing specifically a description for a job in the healthcare industry, so we have some regulatory issues that are mildly different. I'd love to have some feedback.

Thanks.

#iwork@novartis

Re: Diagnosis In: Twitter’s Dying a Slow Death

Brad Pendergraph — Mon, 20 Jul 2009 10:35:35 -0000

Perfect... This does have a premonition feel to it for when Google Wave goes live.

There may be so much volume, but people are still coming in and contributing to it. The tools we all use to comb through the data are becoming more and more useful.

I'm not leaving Twitter anytime soon. I've built a good network there, and I'm fairly particular about adding people and engaging.

There's gonna be more and more spam, though... that seems to be the way...

Re: Pirate Moves- Promoting Without Being That Guy

Brad Pendergraph — Thu, 02 Apr 2009 08:53:40 -0000

Nice. This is a good list to remember for me when I talk about Social Media... I tend to talk about SocMedia some days as "that guy"... "HEY! I KNOW HOW TO USE THIS COOL NEW TOOL!!! WHO WANTS TO KNOW HOW TO USE THIS COOL NEW TOOL!!!" I don't tend to do it for profit, but I do love to talk about the shiny...

Re: How to Avoid FDA Regulations Using Mobile Marketing

Brad Pendergraph — Thu, 26 Feb 2009 11:29:21 -0000

QR Codes?! Incredible. I knew that young Japanese girls had started using these to mask their identities... but using them for pointing to Fair Balance? Brilliant!

Now, the question is whether or not it's a truly accessible fair balance... Time to forward this to the legal folks.

#iwork@novartis

Re: Social media and Pharma

Brad Pendergraph — Fri, 20 Feb 2009 17:12:55 -0000

And you've smacked up against the conversations we're all having in Big Pharma. I'm hearing, anecdotally, that all these conversations are being repeated. I'm hearing that JnJ is having to drag Legal every step of the way. I'm hearing of other companies that are in the space without having the "social" part of social media.
I'm hearing of legal departments who are willing to work with Big Pharma, too. Legal groups who are stepping up and saying, "Look, we want you to do everything... we just want you to be able to do it without getting smacked down..."
We're getting there.
There are some sensible regulations that protect patients from marketing staff running amok... after all, we are talking about people's healthcare here... So, these are reasonable, intentionally disruptive regulations. Healthcare as free market would be a different animal... an animal I (personal opinion, not affiliated with my paycheck signers) wouldn't want to see let loose.
This being said, there are responsible ways that Pharma can participate. We should make data available under CC licensing, inclusive of Fair Balance and Safety information, and set it free... all information strives to be free. We should make some of our physician specialists available for discussions... within safety, legal, and regulatory guidelines... with patient groups. Actual question & answer not just "look at my travelling puppet show" presentations... which have their place... We should be facilitating spaces for patients, caregivers, and patient advocates to meet, discuss, and share successes around their treatments...
There is a reasonable amount of concern on the part of Big Pharma... as much as I want the ship to turn quicker... there are legal issues, class action suits, generic discussion... all kinds of stuff.
I'm not talking out of school here. I'm putting together what I'm seeing in the general conversational area. There should be no surprise that people want these things. It's what I read in blogs. It's some of what I say in my own PodCast (not affiliated in any way, shape, or form with my paycheck signers), it's what I hear when I talk face to face with real human beings...
I want to see us move at lightning speed. I want to see us be able to do all these things. And call me a shill, or challenge me that I've drunk the Flavour-Aid, or call me out for selling out to "the man", but frak it... Big Pharma can do this... we can... I honestly believe we can.
And we should.
#iwork@novartis