http://disqus.com/by/billkrueger/enTue, 05 Dec 2017 16:12:33 -0000http://www.promomarkit.com/article/everyone-hates-formula-1-racings-new-logo-heres-can-learn/#comment-3648281683<p>I agree Ted. I like the new one, thought the old one was out of balance. I will say Mr. Bratches explanation is a little goofy. The "heart and soul of a race car driver"? Try again.</p>billkruegerTue, 05 Dec 2017 16:12:33 -0000http://konstructr.com/review-this-ad-architect-or-guardian/#comment-10742369<p>Mark, you're right, this is a branding effort, not a product ad. Kawneer must feel it is time to strengthen the perception as a company aware of, and supportive of sustainability. They know it is important to the first step in their selling cycle, the architect. The message is clear. They have probably succeeded in getting their attention, with the unique presentation. I question the feeling I'm left with as a result of use of the darker gray (it seems overly foreboding), but the real question is, does this ad help architects remember Kawneer when it comes to the initial design and specifications?</p><p>William, to your second comment, maybe they aren't there with their own product or processes yet, but this approach can also shift focus away from that.</p>billkruegerThu, 11 Jun 2009 12:33:01 -0000