Disqus - Latest Comments for bilaljaffery

Re: Next in the programmatic wars: direct response vs. brand advertising

Bilal Jaffery — Thu, 03 Sep 2015 15:28:39 -0000

Ultimately, I see this happening when there isn't a holistic digital brand strategy in place. CPAs need to be tied to bottom line numbers to show scale and multiplication. Really smart CMOs and CDOs are already addressing this with their uber smart agencies. But others are just doing what they have always been doing.

Re: Wednesday Huddle: Bilal’s Top Picks in Digital

Bilal Jaffery — Wed, 19 Aug 2015 19:23:43 -0000

I truly loved it. I'm honored to see you here Will.

Re: Inside Deloitte’s $1.5 billion ad agency - Digiday

Bilal Jaffery — Tue, 18 Aug 2015 18:31:46 -0000

And digital is not just *creative*. Most digital marketing shops get stuck at that. At the end of the day, the clients, aka, brands are looking for systems based ROI. Not just *feel* good creative. Just ask any CMO / CDO who has been asked to demonstrate ROI and justify their job.

Re: Inside Deloitte’s $1.5 billion ad agency - Digiday

Bilal Jaffery — Tue, 18 Aug 2015 16:31:34 -0000

Deloitte has creative studio services as well. And frankly, digital is moving towards systems -- and may I add full closed systems to measure it all versus just advertising.

Re: Death of news? Blame spineless ad agencies - Digiday

Bilal Jaffery — Tue, 19 May 2015 13:17:50 -0000

It's not agencies but rather brand consicous managers who don't want to be associated with negative news. Who would want to be associated with negative. Budgets and P&L is sensitive.

Re: No Stack Startups

Bilal Jaffery — Wed, 06 May 2015 19:12:36 -0000

one of the smartest comments on this post. No stack is fine and dandy when you have nothing to lose nor nothing really to gain immediately. Your experiment and experiment to find what works for you. But this isn't new pheneonomom, just because we are defining it as a 'stack'. eBay/Amazon Marketplace etc or heck, craigslist at one point was my stack to run my satellite installation biz.

Re: #ENTechTalk: 5 Ways Shadow IT Can Disrupt Your Organization

Bilal Jaffery — Mon, 23 Mar 2015 11:38:54 -0000

Great post.

Re: Singapore Firm Challenges Hootsuite, Buffer

Bilal Jaffery — Wed, 04 Feb 2015 14:20:49 -0000

This article spoke like an ad. In addition, Outbox pro requires you to pay per tweet. That doesn't fly in real life where budgets are limited (from enterprise to small business folks).

Re: Time to Reassess Real-Time Marketing

Bilal Jaffery — Sat, 31 Jan 2015 23:23:41 -0000

Scott, I bow down to thee for posting this in real time. Thanks my man.

Re: 5 Canadian top social CIOs Vala Afshar may have missed

Bilal Jaffery — Fri, 30 Jan 2015 12:41:39 -0000

Shane, we love this. Thank you for sharing this. We, at Extreme Networks, would love to connect with you to incorporate your feedback in our future analysis.

Re: Extreme Networks Tackles the Digital Experience, #SeahawksCIO

Bilal Jaffery — Thu, 22 Jan 2015 16:07:39 -0000

Great recap!

Re: The 2015 E-Rate Filing Window Rapidly Closing for K-12 Network Infrastructure

Bilal Jaffery — Mon, 19 Jan 2015 14:36:29 -0000

Thank you for consolidating this for us. Appreciated.

Re: How to keep up in the age of speed

Bilal Jaffery — Wed, 14 Jan 2015 17:09:50 -0000

I absolutely agree with your assessment. Brand Strategy is a Business Strategy but that also puts onus on agencies to worry about P&L of the Brand. Not just be involved during the shiny phase.

Re: My new home on the web

Bilal Jaffery — Thu, 13 Nov 2014 20:50:14 -0000

I look forward to your musings on the wearable scene. Can you help us with extending the battery lives of our devices?

Re: Why I Walked Away From a $12M Acquisition Offer 18 Months After Our Startup’s Launch

Bilal Jaffery — Thu, 13 Nov 2014 10:47:39 -0000

Thanks for sharing your honest, personal and insightful story. 99% of us would've taken the short cut and be at a beach somewhere.

Re: A look back at Lisbon, Extreme’s Channel Partner Conference

Bilal Jaffery — Thu, 06 Nov 2014 03:11:34 -0000

Great recap of the event. Loved the pictures and tweet references.

Re: 6 Strategies to Sleep Soundly, Wake Rested, and Accomplish More

Bilal Jaffery — Thu, 23 Oct 2014 17:55:54 -0000

The biggest culprit in our inability to sleep properly is the screen light from our phones, phatblets and tablets. The LCD screen has similar frequency as daylight, so that interferes with our body's ability to realize that it's night time and time to recharge.

Re: The future of customer experience is ours to choose

Bilal Jaffery — Mon, 20 Oct 2014 19:08:58 -0000

Great post Brian. You are absolutely on point regards to changing or rather committing to finding new processes, structures and avenues to transform. I talk a little about this from a perspective of a practitioner here: https://www.linkedin.com/pu...

Re: Why are agency people so grumpy?

Bilal Jaffery — Mon, 22 Sep 2014 12:36:52 -0000

Because ROI means everything now. If you can prove value, clients will chase you instead. Just look at the pros working the Marketing Automation stream.

Re: Why are agency people so grumpy?

Bilal Jaffery — Mon, 22 Sep 2014 12:34:58 -0000

Been running emerging programs at big brands and this nails it.

Re: Meeting the challenges of the 'experience economy'

Bilal Jaffery — Wed, 03 Sep 2014 08:31:00 -0000

I love the term, future shock.

Re: Let’s talk about mental health

Bilal Jaffery — Mon, 11 Aug 2014 20:19:08 -0000

Just be kind.

Re: Desperate Moves: NYTimes Reduces Labeling On Native Ads To Appease Brands

Bilal Jaffery — Thu, 07 Aug 2014 11:37:59 -0000

Dying print space. Can you really blame them? It's challenging operating under the leadership of folks who still don't get the digital context.

Re: Facebook has killed off the 'move fast, break things' mantra | VentureBeat | Dev | by J. O'Dell

Bilal Jaffery — Wed, 30 Apr 2014 16:50:57 -0000

Agreed. What it takes to build something is far different from what it takes to scale into a viable platform. There is no glory in being just busy for the sake of 'doing something'.

Re: Carpe diem: A marketing renaissance in the making

Bilal Jaffery — Tue, 22 Apr 2014 12:00:06 -0000

Maybe this is the reason for the rise of a Chief Digital Officer?