Disqus - Latest Comments for BetterRetail

Re: Creating Landing Pages That Convert

Rishi Rawat — Fri, 16 Nov 2018 06:04:14 -0000

Great post. Everything makes sense. I do have a question, though. Are white paper downloads part of your conversion strategy? I personally never trade my email for a PDF. But that seems so prevalent on the web. Curious to know your take on how that does/doesn’t work for Intercom.

Re: How sales teams can use video to turn leads into customers

Rishi Rawat — Sun, 14 Oct 2018 10:27:12 -0000

Sending personalized video emails is such a powerful ice-breaker. 10 years from now online browsing will be basically a personalized (stiched together in the backend) video browsing experience. It’s like a TV commercial only 15.4x more powerful because it’s personalized for the individual. Video Bots is a super compelling idea.

Re: Yale University says you’re missing this marketing advantage

Rishi Rawat — Mon, 13 Aug 2018 08:05:45 -0000

Love the counter intuitive StubHub example!

Re: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt

Rishi Rawat — Wed, 18 Jul 2018 17:40:58 -0000

A frozen burrito and orange. Not as nutritious as your article.

Re: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt

Rishi Rawat — Wed, 18 Jul 2018 13:45:12 -0000

I wasn't planning to read this 12 minute article. It was eating in to my lunch break. But I did. And I'm glad, and also extra hungry.

Re: Advanced Guide To Cohort Analysis in Google Analytics

Rishi Rawat — Fri, 12 Jan 2018 12:02:19 -0000

Thanks for the explanation.

Re: Advanced Guide To Cohort Analysis in Google Analytics

Rishi Rawat — Tue, 09 Jan 2018 11:52:09 -0000

Thanks, Ritwik. I have a followup question. You said "If Not, Is Product C less promoted than A & B. Do they have same user acquisition source?" could the promotion or acquisition source for product C impact repeat purchase rates of product C? I'm curious ...

Re: Advanced Guide To Cohort Analysis in Google Analytics

Rishi Rawat — Fri, 05 Jan 2018 08:26:16 -0000

Thanks for the post. I had a question. In your article you said “You can see Product A & Product B has good response in the acquisition month as compared to Product C.”

As a marketer how can I act on this insight?

Rishi

Re: How to enable the three-finger drag gesture in OS X El Capitan

Rishi Rawat — Sun, 18 Oct 2015 17:03:00 -0000

Google search + Jeff Benjamin article = happiness

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Rishi Rawat — Tue, 29 Sep 2015 12:24:27 -0000

Thanks, Vision. Same thing happened to me.

Re: Why Your Website Redesign Will Fail to Lift Sales Much (And What To Do Instead)

Rishi Rawat — Tue, 16 Jun 2015 12:01:16 -0000

Agreed!

Re: Keep success from killing your online store: an executive’s guide to e-commerce replatforming

Rishi Rawat — Wed, 06 May 2015 11:04:21 -0000

Great post, going to share this with my client.

Re: Student Success Story with Thom O’Leary

Rishi Rawat — Fri, 17 Apr 2015 10:23:01 -0000

This is the best article I've read in the last 90 days. On to Art of Fu ...

Re: Geek guide to Direct Traffic Analysis

Rishi Rawat — Sat, 24 Jan 2015 07:30:51 -0000

Hey Himanshu, great post. Two questions—

1: You said, “Google+, Facebook and twitter are already sending referrer data to HTTP websites and they all use https://“. So traffic from these sites will be NOT be marked as Direct in GA, right?

2: If I don’t add campaign tracking on my Facebook links then those visits will be marked as Direct. But GA would still show Source as Facebook, right?

Thanks!
Rishi

Re: Why Your Website Redesign Will Fail to Lift Sales Much (And What To Do Instead)

Rishi Rawat — Sat, 27 Dec 2014 07:46:43 -0000

This crazy hope that a redesign will solve everything is madness. Companies redesign because—

A: Their competitors have
B: Their CEO/founder/HiPPO is bored of the old design
C: Sales are trending down

These are all poor reasons for a redesign. But here is the crazy part— the idea of a redesign is a primal instinct. I know ‘many’ companies that have seen the ‘light’ with A/B testing and still end up redesigning. And by ‘many’, I mean 72%. Doing a redesign is identical to the ritual of new year’s resolutions. We know they don’t work, but we can’t help ourselves from making them once every 365 days. Oh well.

Re: Greylock Invests $2.5 Million in 1000Memories (TCTV)

Rishi Rawat — Tue, 22 Feb 2011 09:38:41 -0000

"Its not that clever if I thought of it months ago with no prior knowledge of the idea"-- Maybe you are clever too...

Re: Gillmor Gang 2.19.11 (TCTV)

Rishi Rawat — Sun, 20 Feb 2011 17:48:48 -0000

Thanks for the link. I checked the site and don't think they have your t-shirt anymore!

Re: Gillmor Gang 2.19.11 (TCTV)

Rishi Rawat — Sun, 20 Feb 2011 10:43:48 -0000

Where can I get Danny's t-shirt?

Re: Gillmor Gang 2.19.11 (TCTV)

Rishi Rawat — Sun, 20 Feb 2011 10:42:34 -0000

Me too :)

Re: Greylock Invests $2.5 Million in 1000Memories (TCTV)

Rishi Rawat — Thu, 17 Feb 2011 17:54:21 -0000

I really don't.

Re: Greylock Invests $2.5 Million in 1000Memories (TCTV)

Rishi Rawat — Thu, 17 Feb 2011 05:52:02 -0000

Agreed, there is a good chance FB would do this on their own. But if they were feeling lazy or particularly charitable they might...

Re: Greylock Invests $2.5 Million in 1000Memories (TCTV)

Rishi Rawat — Wed, 16 Feb 2011 15:36:42 -0000

Facebook wouldn't buy 1000Memories for direct monetization opportunities. They'll buy it because it fits with their overall site. As was mentioned in the video- 3 million people on Facebook will die in 2011.

Re: Greylock Invests $2.5 Million in 1000Memories (TCTV)

Rishi Rawat — Wed, 16 Feb 2011 10:26:57 -0000

Contrary to other commenters I think this is a pretty clever concept. If they reach critical mass I see no reason why Facebook wouldn't buy them. Obituary section in newspapers might not appeal to TC readers but it does appeal to millions of people.

Re: Bye Bye, Long Tail

Rishi Rawat — Mon, 14 Feb 2011 10:33:09 -0000

Totally agreed.

Re: Bye Bye, Long Tail

Rishi Rawat — Mon, 14 Feb 2011 06:42:24 -0000

Frank said: "Consumers may first consult specialist shops to take advantage of their knowledge and info, but once up to speed they migrate to bottom line pricers like Amazon or Wal-Mart."

Me: In theory what you are saying is 100% correct, but I don't see this behavior play out in the real world. Sure, some shoppers excel at finding the best price, but most settle for what they consider fair.