Disqus - Latest Comments for benphoster

Re: Keeping it Casual #1: The Backflip Madness Review

benphoster — Tue, 13 Nov 2012 16:35:33 -0000

Thanks for the Casual series. Just found your site recently and was looking for columns like this. Downloaded this and it's perfect for casual gaming.

Many thanks indeed.

Re: Social Media Strategy Class Reading List

benphoster — Wed, 26 Oct 2011 17:10:14 -0000

Thanks Kelly. One would think someone who teaches Social Media would have thought to do that for oneself. Instead of saying "I goofed", I'll say "I was hoping this list would grow organically."

Thanks for posting on my behalf. :-)

Re: Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test

benphoster — Thu, 21 Jul 2011 12:43:51 -0000

For the record, I haven't agreed with this post in a while and need to state this here. It is a lot deeper than this, but need to just get this out there.

Re: Facebook User Growth Chart

benphoster — Tue, 31 May 2011 16:59:08 -0000

Yeah Paul, awesome. Thanks!

Re: Facebook User Growth Chart

benphoster — Thu, 26 May 2011 21:25:52 -0000

Hi Hng

From 1 million to 500 million, the statistics came from Facebook's timeline located here http://www.facebook.com/pre...

They stopped updating it after 500 million so sources after that are external. Thanks for reading my post

Ben

Re: Facebook User Growth Chart

benphoster — Mon, 25 Apr 2011 12:49:49 -0000

Glad I could help Ian. This post was created because, just like you, I was spending tons of time looking for this info. I'll try and keep it updated as I can.

Re: Promoted Tweet Directs to a Facebook Page: Smart or Silly Marketing Move? - AllTwitter

benphoster — Wed, 05 Jan 2011 14:59:44 -0000

Thanks for taking the time to do the great analysis that I put off while watching the Ohio State Bowl game last night. :-)

Good catch on the different types of Promoted Tweets that were tying to the Promoted Trend. I'm guessing Nicorette were testing different calls to action on the Tweets using the Promoted Trend.

This would be an AMAZING way to figure out what the best type of link to use in support of the expensive Promoted Trend. They probably now have tons of great data about the best content to use. Do people want support while quitting(community)? Do people want to try it (coupon)? Do people want a plan to quit (plan)?

Re: From Russia With Love, by Way of Silicon Valley

benphoster — Thu, 15 Jul 2010 20:57:39 -0000

Interesting mix of content on the feed too...both personal and policy. Also, I'm going to call best-practice on his use of two languages, I really appreciate that it's in English.

Think about all the companies out there that are tweeting in only one language...they're missing out on a huge opportunity. I know that some brands use local Twitter accounts, but having one voice in multiple languages is a great way to integrate the message.

DISCLOSURE: I'm a Ketchum Employee (and proud of it), but these thoughts are my own and don't necessarily represent anyone else's opinion.

Re: Social Media isn’t replacing PR; it’s the future of it

benphoster — Wed, 19 May 2010 12:39:03 -0000

Thanks Donna. All credit here goes to Joseph Thornley who had the idea for the search. Make sure to check out his site: http://propr.ca/. Also, I was inspired by this great article on proactivereport.com http://www.proactivereport....

Re: How to Create Good Social Media Business Objectives

benphoster — Mon, 09 Nov 2009 15:40:42 -0000

@John - Good point....not everyone is doing it. I liked in your article (http://johnfmoore.wordpress... how you outlined specific tactics. I think that is the next logical step of a strategy. I was hoping for more high level thinking to get people grounded.

Also, you had some great thoughts here about hiring a resource. I recommend that people read it! (http://johnfmoore.wordpress...

Re: HOW TO: Measure Social Media ROI

benphoster — Tue, 27 Oct 2009 14:22:35 -0000

I truly appreciate the attention this post is likely to raise. It's critical that businesses constantly be trying to answer this question. Great list-style summary of the possible metrics for those who haven't seen them before.

However...I would love to see more thoughts on getting to "R". 3 paragraphs (one of which was just a series of questions) didn't quite make the point. It's hard, you're right, and the example on sales you gave is a good one.

Is there any more follow up on non-sales type return measurements? Metrics are one thing, but results are another...

Re: How to Get Leadership Commitment for Social Media

benphoster — Wed, 14 Oct 2009 12:24:05 -0000

@Kathy - Love it! I added it to the document with a link for ya! It is perfect for a Leadership level document. It has a vision (enable employees to be advocates) as well as governance (standards of acceptable practice)

@Hans - Would love to add it if it could be a little more specific. i.e., do we really want social in our HR conflict resolution processes? There's something there about making it a part of any project or function. Could you build?

Re: Should Your Brand Be on Facebook? The One Question You Should Ask – The Tee-Shirt Test

benphoster — Sun, 11 Oct 2009 11:45:02 -0000

@Holly - A couple thoughts on less popular brands

- Reconnecting with customers is only a good idea if you have something they'd be interested in reconnecting with. If you're just marketing yourself to people who haven't bought in a while...they probably won't be interested. But, if you're offering usage tips, customer service, or have a brand that a community could organize around, it could work.

- Building a more social image is okay if there's a business objective in doing so. If you're doing it just so marketing or management can say "We're on Facebook!", then not a good idea.

- For certain small brands or products, A Facebook page could kickoff a community. If you have a ton of passionate people who aren't connected, a FB page could help start a community. I don't think Facebook can run a community, because of tech reasons, but it could be a good way to get them started.

Thanks for the comment! Stay in Touch!
Ben

Re: What Twitter and Facebook Can Learn From Phish

benphoster — Thu, 30 Jul 2009 18:08:50 -0000

heh...sorry, wasn't trying to give you too hard of a time! It kind of reminded me of a Phish concert. You had a whole bunch of awesomeness (written words) leading up to "Waste", then Waste was played, so you could take a minute to catch a breather, then back into the awesomeness (written words)

It was a very creative post! I write about Social Media and Phish and wish I would have thought of it...

I especially liked this: "Fan Communities are About the Fans" I'm trying to spread that mantra to companies: "Customer Communities are About the Customers". Your detail supported your point, and I liked how you tied in PotterHeads.

See you at Toyota Park in Chicago? We have a couple extras if you need!

Re: What Twitter and Facebook Can Learn From Phish

benphoster — Wed, 29 Jul 2009 19:13:57 -0000

That was famously misattributed to Trey...but he never said it. That was a reporter from an Indianapolis newspaper reviewing the 1997 Deer Creek show. Fishman can be seen reading the article on Bittersweet Motel.

Re: What Twitter and Facebook Can Learn From Phish

benphoster — Wed, 29 Jul 2009 19:09:54 -0000

The Rec.Music.Phish newsgroup and Andy Gadiel's early Phish newspaper pioneered the merge between the real and virtual community.

However...dude...Waste? Of all the songs....Waste?

Re: Twitter Strategy with Multiple Accounts to Build a Competitve Advantage in Social Media

benphoster — Wed, 29 Jul 2009 11:36:19 -0000

@Brad = Agreed. That's one of the great things about the URL shorteners is that you can test how mixing up the Tweets is actually working in terms of tweets and number of followers gained.

Re: the customer experience lifecycle of a social brand

benphoster — Mon, 06 Jul 2009 22:57:18 -0000

Excellent addition of "Build ongoing relationship" to the construct I created. I wish I would have thought of it!!! Brilliant!

I'm glad to see people starting with the CUSTOMER before throwing a Social Media tool in the water. The important point is to STUDY what your customers need at each point in the lifecycle.

Depending on the industry, your brand may or may not need to engage at each of the stages you presented. It's important to partner with your Customer research groups to learn the details!

I also like how you pointed out the positives and negatives. It seems like 1,000 positives = 1 negative. Great thoughts, feel free to email if you want to discuss more.

Re: Cures Chasing a Disease – How to Govern a Social Media Portfolio

benphoster — Wed, 01 Jul 2009 23:03:20 -0000

Just so it's clear, the "hub and spoke" was coined by Jeremiah Owyang of Forrester Research.

Re: How to Manage Your Company’s Social Media Efforts Using a Portfolio Approach

benphoster — Fri, 26 Jun 2009 18:29:51 -0000

@mwalsh - you're right. People either over-apply models by trying to force them to do everything or completely ignore the principles that shaped them.

It's a middle ground. Learn a model, apply it, and make adjustments for reality.

Re: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast

benphoster — Tue, 16 Jun 2009 16:59:05 -0000

@Alain-Breillatt - Great example. Other then technical bias, why do you think it's so much easier to get developers involved in Social Media versus consumers? Is it that developers are just better trained at using the technologies and getting insights from them?

Re: Social Media Strategy Case Studies Using the Customer Experience Lifecycle – Lego, Kraft Digiorno, and Comcast

benphoster — Tue, 16 Jun 2009 12:20:42 -0000

You're welcome, David. While searching for which efforts to include, many analysts mentioned this campaign as a success. I really thought you did a great job of avoiding the "Social Media Hype" and offering a valid critique.

Re: Social Media Strategy Case Studies Using the Customer Experience Lifecycle

benphoster — Thu, 04 Jun 2009 14:46:19 -0000

@Alain - That's hilarious about your 6 year old. Also, great thought on "Will it survive the abuse a blender takes?" I'd venture to say most blender purchases are need-based replacements for an old/broken one. I agree with you that it's a subconscious need, which are often the most important types of consumer needs.

Re: How to Define Social Media Strategy and Business Objectives By Using the Customer Experience Lifecycle Model

benphoster — Tue, 02 Jun 2009 12:04:31 -0000

@Alain - I wrestled a lot with transaction/decision, and the Dell Outlet twitter account was what I was thinking.

I think books are another good example. An obvious fundamental consumer experience difference in purchase, time to consumption (shipping), and recommendations (trust person behind counter or strangers on Amazon?) I believe I heard of an iPhone app that lets you scan the book's barcode and find the cheapest price online.

I look forward to your post on the subject. What metrics would you use? Total sales? Can you tie it to incremental sales?