Disqus - Latest Comments for benlocker

Re: Important Content for a Website — What Pages Should My Website Have?

benlocker — Thu, 03 Nov 2011 15:18:08 -0000

Great post. The About page is so important - it's often the second-most visited page on a site. But many businesses use it to talk about themselves without mentioning benefits they can offer their customers. No-one cares you were founded in 1811. They do care you can offer a lot of experience.

Re: The Content Questionnaire: How to Uncover Key Details for More Effective Content

benlocker — Thu, 20 Oct 2011 15:15:22 -0000

Thanks for sharing such a great resource. It took me ages to come up with a questionnaire of my own, and it's great to see someone else's.

I agree about those small details. They so often shape the whole direction of your campaign.

Re: Changing Media Landscape: The Rise of the Copywriter

benlocker — Tue, 04 Aug 2009 09:15:06 -0000

Demand for copywriting may have plateaued, but website owners are always going to favour excellent copy over dross. I'd say it's the bottom end of the market that's dropping out – which is no bad thing.