Disqus - Latest Comments for bbennett712

Re: Ted Cruz’s Fundie Dad Thinks God Did Bang-Up Job Writing U.S. Constitution

Bryan Bennett — Wed, 30 Dec 2015 13:18:55 -0000

That's where the "on the knees" part comes in.

Re: Everything Changed on 9/11, Starting With Ted Cruz's Musical Taste

Bryan Bennett — Tue, 24 Mar 2015 16:03:17 -0000

Ted has never met a base he wouldn't pander to.

Re: Johnny Manziel Mimed Signing Autograph, Did “Show Me The Money” Celebration After TD Pass

Bryan Bennett — Sat, 31 Aug 2013 19:45:58 -0000

...against Rice. Douchebags gonna douchebag.

Re: USA to NSA leaker Snowden: if you come back, we won’t kill you

Bryan Bennett — Fri, 26 Jul 2013 14:11:50 -0000

Uh, it's not really his choice. The US is trying to convince Russia to put him on a plane and if Russia decides to do that, then he doesn't have much say in the matter.

Re: Why 'Whale Trail' Is Going Free-To-Play, And How A Flop Is Seen As A Journey

Bryan Bennett — Tue, 15 May 2012 01:38:59 -0000

If nothing else, the comments on this post prove the almighty truth of the Internet...those that can't do, troll.

Re: TX GOP platform: Re-criminalize sodomy, make gay marriage a felony

Bryan Bennett — Thu, 24 Jun 2010 18:01:22 -0000

If he does I'm gonna punch him the mouth for giving nimrods like you a rallying cry. Your god has done more damage to humanity than all natural disasters combined.

Re: TX GOP platform: Re-criminalize sodomy, make gay marriage a felony

Bryan Bennett — Thu, 24 Jun 2010 17:49:39 -0000

The will of god doesn't exist. Stop quoting fiction as law. Yeah that's right...the bible is one giant book of fiction used by people thousands of years ago to attempt to explain things they didn't understand. Do you still believe the world is flat also.

Re: TX GOP platform: Re-criminalize sodomy, make gay marriage a felony

Bryan Bennett — Thu, 24 Jun 2010 17:47:49 -0000

Brandon, and I mean this in the nicest way possible, but you're an idiot. That is all.

Re: Preseason Fantasy Football Product Roundup 2009

Bryan Bennett — Thu, 03 Sep 2009 16:47:06 -0000

Jacob, thanks for writing about the FanSection fantasy football game. We also recently launched a salary cap game on Facebook that's paying out real cash...or at least it will once the season starts. That game has a sports blogger charity league that is awarding a $200 donation to the charity of your choice. If you're interested, let me know and I'll send you the link. If you want to check out the game, you can do that here: http://apps.facebook.com/fo...

Bryan Bennett
GM Fantasy Sports
Watercooler

Re: Used-game seller Goozex expands into movie sales

Bryan Bennett — Sun, 23 Aug 2009 14:17:04 -0000

Having led product marketing at Peerflix for almost 2 years, I wish these guys the best of luck. The DVD/games trading business model is not an easy one to crack, and we were never able to scale. The economy can get out of balance in a hurry, and the customer support issues proved to be a bigger expense and headache than originally anticipated. In the end, I think the decision to cater to the penny pinchers by not requiring cases to be shipped was our undoing. Lessons learned. But good luck to the Goozex team.

Re: Ticket Sales and Social Media (White Sox Delema)

Bryan Bennett — Mon, 18 May 2009 13:59:54 -0000

This is definitely an interesting problem. Unfortunately, the MLBAM has completely handcuffed MLB teams in terms of what they can and cannot do online...most of it on the "cannot" side. At Watercooler, we have over 25 million registered users of our Facebook sports apps and have had great success working with NHL and NBA teams. Unfortunately we're unable to work with many MLB teams because of the aforementioned rules. But Tyler, I'm completely open to exploring options with you and the White Sox. We have over 115K users of our White Sox app on Facebook (http://apps.facebook.com/ch.... Here's a post from the Partnership Activation blog on our ticket sales efforts with NBA teams: http://www.partnershipactiv....

Bryan Bennett
Sr. Director of Marketing
Watercooler

Re: Is Social the Future of Online Ads?

Bryan Bennett — Thu, 16 Apr 2009 16:27:12 -0000

Rule #1 in social media - Be Authentic. If you're pitching your company, then do so genuinely and give full disclosure about your affiliation. If you try to fake it, the community will turn on your in a heartbeat.

Re: NHL Organizes Nationwide Tweetup for Stanley Cup Playoffs

Bryan Bennett — Wed, 15 Apr 2009 14:14:54 -0000

The NHL seems to "get it" more than the other pro leagues when it comes to social media. We definitely have had more success working with NHL teams with our Facebook communities...although the NBA is trying to catch up. It seems that NHL and NBA teams are allowed free reign to do pretty much what they want with social media. When it comes to the MLB, forget about it - the league likes to control everything.

Re: Hulu to replace video ads with questions?

Bryan Bennett — Thu, 02 Apr 2009 18:33:56 -0000

I think this is a great move by Hulu. The key to driving brand engagement is serving up ads in the form of content. If done right, the user won't even know it's an ad and instead will treat it as just another piece of Hulu content. At Watercooler we've had a lot of success with those kinds of campaigns. We use sponsored trivia to serve up relevant trivia questions to users (i.e. Scrubs DVD questions in our Scrubs community on Facebook). We've never had any complaints, and the numbers suggest that user enjoy the change of pace within our trivia games. More details here : http://tinyurl.com/a2p2pg. Happy to answer any other questions or provide more info.

Bryan Bennett
Director of Marketing
Watercooler

Re: USA/Mexico sets record on ESPN2.

Bryan Bennett — Sat, 14 Feb 2009 00:56:25 -0000

Any idea how many users watched on ESPN360? Those of us on the West Coast had no other choice since the game was on during working hours. Speaking of which, the stream on ESPN360 was flawless during the game which has not always been the case for other events. I wrote a blog post about it here: http://blog.fansection.com/...

Re: The “secret” behind Hulu in a Super Bowl ad?

Bryan Bennett — Tue, 27 Jan 2009 01:41:35 -0000

So I assume Hulu is getting the mother of all deals on the spot since it's running on their parent company. I've heard NBC has had issues selling all of their spots, so maybe this is one way to get some good use out of it. Whatever the case, I look forward to seeing what they come up with.

Re: IMVU raises $10 million for its virtual rooms business

Bryan Bennett — Sat, 24 Jan 2009 20:12:57 -0000

The IMVU team is definitely focusing on the right business model with virtual rooms and virtual goods. Having worked in the teen social media space at Piczo, I know first hand how difficult it can be targeting this very finicky demographic. We had a hell of a time trying to monetize via advertising, so virtual goods is the right way to go. The big question in my mind is how the underbelly of virtual worlds can be managed. I played with IMVU several months ago and found and received some interesting "offers" for conversation almost immediately. I'm assuming their segmenting the under-18s or at least the under-16s from the rest of the population, but there's still risk inherent with their target demographic. Just ask the social networks how many hoops they have to jump through...especially in the UK.

Re: Boxee now lets you get “Lost” in ABC content

Bryan Bennett — Fri, 23 Jan 2009 03:51:00 -0000

At Watercooler, we also have a relationship with ABC for our TVLoop Facebook applications. As is the case with Mefeedia, all videos are served via a popup rather than as an embed a la Hulu. It's my understanding that's the only method by which ABC will provide feeds for their content. I'm not sure if that's a technical limitation of their Move player or a business decision to drive home the ABC brand. I haven't seen the Boxee implementation, but I would be shocked if they weren't using the popup as well.

Re: MySpace wants to friend your television, but do you?

Bryan Bennett — Thu, 08 Jan 2009 14:28:38 -0000

I tend to agree with Eric on this one. Why would I want MySpace on my TV when it's a lot easier to just pull it up on my laptop while i'm watching TV. Also, CBS has learned with their interactive viewing rooms that TV tends to be an asynchronous event meaning that not too many people want to interact while they're watching the show. Instead they want to talk about it when it's over. Sports could be a little different as evidence by some of the ESPN forums during games, but not sure if MySpace can really make headway there.

Re: No Comment

Bryan Bennett — Thu, 01 Jan 2009 19:59:19 -0000

I started two blogs in October for Watercooler and I can tell you from experience that it's a slow burn rather than a flash fire. I'm trying not to get discouraged though because I completely believe in the concept that we've implemented and am confident that readership will come with some work. So we'll keep chugging along. I'm happy to know that others are in the same boat.

Re: The plight of branded ads and the future of social marketing

Bryan Bennett — Sun, 28 Dec 2008 01:24:44 -0000

Fantastic post Keith. Thanks for getting the discussion started.

While I agree that branded apps can be a tough sell, I do think there is room for the right kinds of apps. Look at Parking Wars from A&E which has over 300k monthly active users and is generally pointed to as being very successful. I think the key is that the app has to be able to stand on it's own and can't rely solely on the brand to drive users. Parking Wars does that through a fun and engaging game.

Also, while branded apps are generally more engaging than display ads, they're not the only way to drive user engagement. At Watercooler, we've had success driving user engagement by integrating advertisers into key pieces of the product such as trivia. This includes custom questions as well as helpful features like lifelines and hints. By making the brand relevant to users within the normal application experience, we're able to achieve a much higher level of engagement than with standard display ads. We have some case studies on our blogs if anyone is interested.

Bryan Bennett
Sr. Director of Marketing
Watercooler

Re: MySpace announces Top 8 of 2008 awards, vampires win

Bryan Bennett — Tue, 16 Dec 2008 14:41:16 -0000

Twilight is going nuts across the web. At Watercooler we make TV and sports apps for Facebook, MySpace and other social networks (in addition to our new website http://www.tvloop.com), and our Twilight app has been the big winner the last few months. It's up to almost 300K users and has grown almost 70% over the last month. I'm not the target market for the movie, but the social networking demo can't seem to get enough of it.

Re: TVLoop.com – Future of Social TV Experience Online

Bryan Bennett — Sat, 13 Dec 2008 15:21:33 -0000

Nice post...thanks for covering the TVLoop.com launch news. If you ever want to check in to see how we're doing or grab some cool TV/social media insight and stats, check out our blog at http://blog.tvloop.com. And if you have any questions for me about the launch or strategy, i'm happy to answer them. Thanks,

Bryan Bennett
Director of Marketing
Watercooler - parent company of TVLoop

Re: Social Media Hot Topics for 2009

Bryan Bennett — Fri, 05 Dec 2008 21:21:57 -0000

Lots to chew on here. Where social media goes from an advertising standpoint is one of my biggest things to watch. There are lots of folks out there screaming that social media advertising is in trouble and I tend to be a little more optimistic than that. At Watercooler, we're still getting as many RFPs as we were many months ago. Whatever the case, i'm hoping 2009 is the year when advertisers finally realize there's more to life than reach and frequency. We're doing our best to educate them and they're slowly coming around.

Re: 10 Promotional Mistakes Of New Bloggers

Bryan Bennett — Fri, 05 Dec 2008 15:11:45 -0000

Good post Jason. As a relatively new blogger, I'm happy to see that I'm at least going about things in the right way. For a #10, I think someone mentioned this already but just wanted to reiterate that making your blog is a slow burn and not a flash fire. At Watercooler we get a little frustrated at times that we may be the only ones reading our blog. But we're going to keep plugging away confident that if the content is good, they will come.