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<rss xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title>Disqus - Latest Comments for bando26</title><link>http://disqus.com/by/bando26/</link><description></description><atom:link href="http://disqus.com/bando26/comments.rss" rel="self"></atom:link><language>en</language><lastBuildDate>Fri, 05 Jun 2026 13:38:42 -0000</lastBuildDate><item><title>Re:  New (Old) Name and Logo for Cactus Bowl</title><link>https://www.underconsideration.com/brandnew/archives/new_old_name_and_logo_for_cactus_bowl.php#comment-6885344960</link><description>&lt;p&gt;I greatly enjoy the ham-fisted way the 2015–2017 logos turned the U and L into a cactus goal post, but I'm glad they moved away from that.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Fri, 05 Jun 2026 13:38:42 -0000</pubDate></item><item><title>Re:  Gonia with the Wind</title><link>https://www.underconsideration.com/brandnew/archives/gonia_with_the_wind.php#comment-6883559408</link><description>&lt;p&gt;I think the parody argument is stronger in copyright law than in trademark law. In trademark cases, the key question is usually whether consumers are likely to think there's an affiliation between Patagonia and Pattie Gonia. Furthermore, Pattie Gonia isn't really criticizing Patagonia, as they supposedly have the same environmental goals, and that would probably weaken a fair use defense. Ultimately, the prior agreement will probably outweigh any conversation along these lines anyway.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Mon, 01 Jun 2026 14:12:29 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Toronto Pflag by Goods &amp;amp; Services Branding</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_toronto_pflag_by_goods_services_branding.php#comment-6845998212</link><description>&lt;p&gt;It originally stood for "Parents and Friends of Lesbians and Gays", later changed to "Parents, Families and Friends of Lesbians and Gays". Now PFLAG treats the name as a &lt;i&gt;standalone acronym&lt;/i&gt; that doesn't stand for anything, because they wanted to broaden their support beyond lesbians and gays. I think this was a better solution than expanding to PFLAGBTQIA+&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Wed, 04 Mar 2026 13:48:54 -0000</pubDate></item><item><title>Re:  LA28: 6 Years Down, 2 to Go</title><link>https://www.underconsideration.com/brandnew/archives/la28_6_years_down_2_to_go.php#comment-6845673582</link><description>&lt;p&gt;It ate the eight&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 03 Mar 2026 20:23:55 -0000</pubDate></item><item><title>Re:  New Logo(s) for Pokémon 30th Anniversary</title><link>https://www.underconsideration.com/brandnew/archives/new_logos_for_pokemon_30th_anniversary.php#comment-6841737589</link><description>&lt;p&gt;With over 1,000 Pokémon (and as some have different forms), that's a lot of logos! These must surely have been automated to some extent. But some of them have a special touch, like Charizard's claws reaching out in front of the Poké Ball shape. As Charizard is a very popular Pokémon, he's clearly a special case. Without looking through all the logos, I assume there are only a handful of exceptions like this.&lt;br&gt; &lt;a href="https://uploads.disquscdn.com/images/cfd41ee430888bf0834cb8b3cef01546654dcfb2abb6e93c61f1cc698f410125.png" rel="nofollow noopener" target="_blank" title="https://uploads.disquscdn.com/images/cfd41ee430888bf0834cb8b3cef01546654dcfb2abb6e93c61f1cc698f410125.png"&gt;https://uploads.disquscdn.c...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Mon, 23 Feb 2026 13:32:12 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Portlantis by Taken by Storm</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_portlantis_by_taken_by_storm.php#comment-6840031258</link><description>&lt;p&gt;I'm digging the perspective in the logo, but I can't read it without thinking of Portland.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Thu, 19 Feb 2026 13:40:55 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Denny&amp;#8217;s Canada by Full Punch</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_dennys_canada_by_full_punch.php#comment-6837154194</link><description>&lt;p&gt;The maple leaf isn't in perspective like the rest of the logo, right? This is bothering me. It's as if the maple leaf is even moreso just "tacked on" to distinguish it as Canadian Denny's.&lt;/p&gt;&lt;p&gt;Edit to add this picture, which shows that the maple leaf &lt;i&gt;is&lt;/i&gt; in perspective, but it has a different vanishing point than the rest of the logo. Why?? &lt;a href="https://uploads.disquscdn.com/images/546024d5eb80eae72424fe5de82e7128f8a051644817ad7164550fabc8cca507.png" rel="nofollow noopener" target="_blank" title="https://uploads.disquscdn.com/images/546024d5eb80eae72424fe5de82e7128f8a051644817ad7164550fabc8cca507.png"&gt;https://uploads.disquscdn.c...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Thu, 12 Feb 2026 16:21:52 -0000</pubDate></item><item><title>Re:  Caviar Emptor</title><link>https://www.underconsideration.com/brandnew/archives/caviar_emptor.php#comment-6833691928</link><description>&lt;p&gt;A $25 gift card and caviar for free? They're going to run out of these in the very instant it goes live and it's just going to frustrate people for the sake of generating a bit of PR.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Wed, 04 Feb 2026 17:57:06 -0000</pubDate></item><item><title>Re:  Killing Me Softly</title><link>https://www.underconsideration.com/brandnew/archives/killing_me_softly.php#comment-6829928863</link><description>&lt;p&gt;Most people aren’t aware that marshmallows contain gelatin, an animal product derived from collagen. I've always been somewhat discomforted by depictions of animal-derived foods being personified and portrayed as joyful, like the McDonaldland Chicken Nugget characters. It creates a fantasy for consumers that animals are consenting and happy about the whole industry.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 27 Jan 2026 14:55:51 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Danspunt by BROOS</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_danspunt_by_broos.php#comment-6829896335</link><description>&lt;p&gt;It's good that they closed the bottom of that D. I initially misread the old logo a two-story P: Panspuvt? It's good to be adventurous but not at the expense of comprehension.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 27 Jan 2026 13:54:04 -0000</pubDate></item><item><title>Re:  Ford those about to Rock</title><link>https://www.underconsideration.com/brandnew/archives/ford_those_about_to_rock.php#comment-6822552345</link><description>&lt;p&gt;People are familiar with Dairy Queen as a brand, but I think they were having some brand tension because of people associating them only with dessert and not their burgers and other menu options. They now have "Grill &amp;amp; Chill" on a big sign under their logo, but I remember when it said "Restaurant", as if it wasn't clear what a DQ is.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Mon, 12 Jan 2026 12:39:15 -0000</pubDate></item><item><title>Re:  Times is of the Essence</title><link>https://www.underconsideration.com/brandnew/archives/times_is_of_the_essence.php#comment-6808247035</link><description>&lt;p&gt;I assumed serifs would be too intellectual.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Thu, 11 Dec 2025 17:12:04 -0000</pubDate></item><item><title>Re:  New Logo, Identity, and Packaging for Nuff by Cho Choi Creative</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_identity_and_packaging_for_nuff_by_cho_choi_creative.php#comment-6804825779</link><description>&lt;p&gt;That's not how it was done. The numbers on the cutting mat are not mirrored.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Wed, 03 Dec 2025 19:37:55 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Fellowkids by Studio Kiln</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fellowkids_by_studio_kiln.php#comment-6799715069</link><description>&lt;p&gt;I didn't see it as a hoodie until I scrolled down to the vinyl figures. I thought it was supposed to be a twinkle twinkle little star inside a large black holding shape.&lt;/p&gt;&lt;p&gt;The animation of the "star" spinning through the various facial expressions didn't help. Openings in hoodies don't spin like that.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Fri, 21 Nov 2025 14:38:27 -0000</pubDate></item><item><title>Re:  New Logo for Evernote</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_for_evernote.php#comment-6789331258</link><description>&lt;p&gt;The new logo gets rid of the elephant ear, which I think is a step too far in simplifying the logo. But if you didn't know that the top left corner is meant to indicate a dog-eared notebook page, you might think that it is meant to be the elephant's ear. And so you might think that Evernote has no idea what an elephant's ear looks like!&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Wed, 29 Oct 2025 16:40:02 -0000</pubDate></item><item><title>Re:  New Logo, Packaging, and Identity for Starburst by Straight Forward Design</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_packaging_and_identity_for_starburst_by_straight_forward_design.php#comment-6776083520</link><description>&lt;p&gt;With the move toward focusing on the square shape of the Starburst, I find it curious that the gummies and the taffy wrappers still have the "S within a teardrop shape" design. It seems like a good opportunity to bring the S out of the teardrop holding shape and let the S take center stage, like in the merch and social media icon. The S contains its own teardrop shape anyway!&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 30 Sep 2025 14:45:14 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Vamo by Studio zur Strassen</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_vamo_by_studio_zur_strassen.php#comment-6758082811</link><description>&lt;blockquote&gt;I have a single nit to pick with one of the icons but I’m not going to tell you what it is.&lt;/blockquote&gt;&lt;p&gt;Well come on, don't make us guess. Because if I have to guess, I'm going to guess that you think icon #27 is too phallic.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 26 Aug 2025 13:30:10 -0000</pubDate></item><item><title>Re:  New Logo and Identity for SmartLess Mobile by Rethink</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_smartless_mobile_by_rethink.php#comment-6744718242</link><description>&lt;p&gt;After reading this, I have no interest in the wireless brand, though now I feel strongly compelled to give the podcast a listen.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 29 Jul 2025 13:32:33 -0000</pubDate></item><item><title>Re:  New Logo for Hewlett Packard Enterprise</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_for_hewlett_packard_enterprise_2.php#comment-6735342878</link><description>&lt;p&gt;The crossbars of the H and E don't align?! &lt;a href="https://uploads.disquscdn.com/images/b9c67b6e169120fc925a4dc2f4186cabc285f4689786249ad0610c848d6b3182.png" rel="nofollow noopener" target="_blank" title="https://uploads.disquscdn.com/images/b9c67b6e169120fc925a4dc2f4186cabc285f4689786249ad0610c848d6b3182.png"&gt;https://uploads.disquscdn.c...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Thu, 10 Jul 2025 14:19:46 -0000</pubDate></item><item><title>Re:  New Logo for Cleo</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_for_cleo.php#comment-6734343751</link><description>&lt;p&gt;It feels unbalanced to me.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Tue, 08 Jul 2025 15:45:06 -0000</pubDate></item><item><title>Re:  New Logo for Eastern State</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_for_eastern_state.php#comment-6731307109</link><description>&lt;p&gt;Are the seven corridors in the logo lit inconsistently?&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Wed, 02 Jul 2025 12:06:17 -0000</pubDate></item><item><title>Re:  New Logo and Packaging for Gerber</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_gerber.php#comment-6709528351</link><description>&lt;p&gt;It's disappointing to have such a storied, detailed illustration shrunk down so insignificantly small on the packaging. But if you want to see true loss of detail, check out their favicon.&lt;br&gt; &lt;a href="https://uploads.disquscdn.com/images/2a955e9274b91b1d55c57633b662d75feafede91f54e368e93e6f3a2f34edca2.png" rel="nofollow noopener" target="_blank" title="https://uploads.disquscdn.com/images/2a955e9274b91b1d55c57633b662d75feafede91f54e368e93e6f3a2f34edca2.png"&gt;https://uploads.disquscdn.c...&lt;/a&gt;&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Wed, 21 May 2025 13:29:02 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Microsoft&amp;#8217;s 50th Anniversary</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_microsofts_50th_anniversary.php#comment-6688307566</link><description>&lt;p&gt;Microsoft adopted the four-color Windows logo into their new Microsoft logo in 2012.&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Mon, 14 Apr 2025 19:10:02 -0000</pubDate></item><item><title>Re:  New Logo for Super Bowl LX</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_for_super_bowl_lx.php#comment-6651916841</link><description>&lt;p&gt;Hard to believe the more recent designs would sell as much merch...&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Fri, 14 Feb 2025 17:33:50 -0000</pubDate></item><item><title>Re:  New Logo and Identity for Kustomer by Pedroza</title><link>https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_kustomer_by_pedroza.php#comment-6627457893</link><description>&lt;p&gt;Better than Kustömer&lt;/p&gt;</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">bando26</dc:creator><pubDate>Fri, 10 Jan 2025 16:11:38 -0000</pubDate></item></channel></rss>