Disqus - Latest Comments for ayselvandeventer

Re: Creatives: The New Necessity for Public Relations?

ayselvandeventer — Thu, 19 Nov 2009 11:32:48 -0000

You are right. Who wants to keep seeing the same old press release style that we are taught in school or by our PR mentors? Reporters and bloggers have seen this a million times. They want a story, something unusual... not the same old approach. Creativity does take time, and PR professionals will need to put in some more effort than the rigid box they put themselves in over and over. It's difficult to jump into something new and foreign, but I think once they taste and see the response might just amaze them. It is much easier to stamp out a quick and routine press release.... Are we willing to not send out 10 standard releases, but instead convert that same time into one mind blowing and creative approach? I guess the only answer is to test and see!

Re: Building Relationships with the Media

ayselvandeventer — Wed, 28 Oct 2009 11:35:11 -0000

I actually just tweeted about this topic yesterday.. so this is definitely timely! I also just spoke to my PR mentor this morning and she gave me some wise advice. Like you said, you want to be a resource. The media wants to know that they can rely on you to give them a lead or a tip to a story in your field, or maybe another field of interest. To start off, do the research like you mentioned. Then you can shoot them an e-mail or even drop by if you are in the area to quickly introduce yourself and hopefully leave an impact. Send them a Thank You and give them updates. Become an expert in your field, so you can give them credible and useful information. Also, join some local organizations or communication associations. Find the places where the media hangs around and make a point to build relationships there. Also, come up with a creative press kit idea. You're bound to leave an impression on some of the media!

Re: {Rules of PR no.26} Are PR Stunts a New Form of Child Abuse? #balloonboy

ayselvandeventer — Mon, 19 Oct 2009 11:57:39 -0000

I definitely feel bad for Falcon and think that the parents are definitely to blame for this whole fiasco. They acted upon their selfish ambitions and used a little boy for their own motives. I'm not sure how long the effect of this story will last on Falcon's life, but for now he is definitely suffering from the doings of his parents.

Re: Do Personal Brands Exist?

ayselvandeventer — Mon, 19 Oct 2009 11:12:20 -0000

I definitely agree with you about the spotlight. As PR professionals, we represent our companies, not ourselves. Sure all of us have personalities and a life outside of work, but essentially we should aim to represent and advance the brand of our company. Not really our own "brand." When I think of a personal brand, I basically think of one's personality. I think of their values, goals, interests, passions and desires. Sometimes our interests and passions overlap with our careers, but other times they don't. I believe that a person should not change or act a certain way to fit a specific "personal brand" or uphold an image. People want to build relationships and interact with genuine individuals :)

Re: 5 Reasons E-Mail Isn’t Dead

ayselvandeventer — Thu, 15 Oct 2009 14:21:59 -0000

Definitely agree. No online tools can truly replace e-mail. Twitter is definitely out of the question when it comes to privacy and confidentiality. Many conservative companies will never use Twitter or Facebook over traditional e-mail to do business with their clients. It just doesn't make sense to replace something that works perfectly well with tools that have various shortcomings in comparison. Twitter and Facebook are social outlets that build relationships and start conversations, e-mail doesn't really fit in that category. Thanks for the post!

Re: {Beautirati} Illuminated Perfumes: Lyra

ayselvandeventer — Tue, 13 Oct 2009 14:35:57 -0000

I'm their PR girl: social media, blogging, etc. Yes, the weather up here is wonderful! Here's our blog if you're interested :) http://www.ashworthcreative... Very nice meeting you and let me know if you ever need my help!

Re: HOW TO: Use Social Media in Your PR Pitch Plan

ayselvandeventer — Tue, 13 Oct 2009 12:43:19 -0000

This is one of the most of useful posts I've read recently! Great points Susan. Overall, it does come down to building relationships! That's what PR is all about as we all know. No one wants to be bombarded with random press releases and pitches. The delete button is definitely the first impulse. But, like you said, if there's an established relationship and the journalist or other communication specialist knows your legitimacy then it sparks an interest. Humans just connect, relate and want to help people they know over people that just spam them with information! Thanks again :)

Re: {Beautirati} Illuminated Perfumes: Lyra

ayselvandeventer — Tue, 13 Oct 2009 12:29:13 -0000

Sounds great. Nope, I live in Poughkeepsie, NY. But, still have lots of friends and family in FL. I work at Ashworth Creative in Rhinebeck, NY. How's FL weather? I'm sure it's pretty hot, especially down south! It's actually suppose to snow up here on Thur/Fri :)

Re: {Beautirati} Illuminated Perfumes: Lyra

ayselvandeventer — Tue, 13 Oct 2009 10:53:24 -0000

Hey. I stumbled upon your blog through someone else's blog, can't even remember who it was now. I love love love perfume, so this will be a nice place to read reviews... Also, I'm a Gator as well and I graduated with a PR degree this past May. It's very nice to meet you and Go Gators :)

Re: Oh, I Wish I Were….. (Insert Awesome Person Here)

ayselvandeventer — Mon, 12 Oct 2009 11:32:41 -0000

Hi Lauren. Just stumbled upon your blog on twitter. I definitely think the approach varies depending on the person. I also put other people's needs before my own. It is definitely important to learn the art of confrontation and just being transparent. Transparency is the key when it comes to PR or any other type of communications. I also think that other people's success can encourage or motivate you to be more productive or become better in your field. I think it is always better to keep growing in your field of interest and surround yourself with people that instill passion.

Re: Starting Your Social Media Case

ayselvandeventer — Thu, 08 Oct 2009 11:36:09 -0000

Simple. Short. Effective. Personal. Presenting to a boss with some pros and cons and case studies will get them thinking, even if they don't agree right away. Sure there's some time involved when it comes to social media, but why not do it? The cons can't possibly outweigh the pros of social media.

Re: Sometimes It’s Okay To Shut Up

ayselvandeventer — Wed, 07 Oct 2009 10:41:39 -0000

Thanks Jason. It's important to stick to some type of a consistent blogging schedule. But, like you said I doubt readers will be mad if you miss a few days. When I read blogs, I can definitely tell if someone wrote the blog just to say something or if they actually care about the topic. To get over writers block I read other people's blogs to get inspired and try to step away for a day or so. Also, I try to write about topics I am passionate about. Readers know and I can't full anyone.

Re: When Should You Use Your Own Language

ayselvandeventer — Wed, 30 Sep 2009 11:44:50 -0000

I agree. There's a balance and everyone gets to decide the balance for themselves. There's language that goes beyond a company's logo or tag line, because it turns into every day terms used by many. This doesn't mean its ok to play off of a company's logo or tag line, because the essential goal of branding is to educate and inform consumers about your unique brand. Using "play on" language will lead customers to associate your brand with another popular brand. I think it just takes away from the unique aspect of a brand and language associated with a company or individual. The best thing to do is stay away from other logos and tag lines and create your OWN language that sets you apart. Thanks Chris.

Re: The Building Blocks of Social Media for Business

ayselvandeventer — Thu, 03 Sep 2009 11:58:47 -0000

Awesome content. I liked your approach of social responsibility as the building blocks of social media. I really think that social media is a powerful tool that helps companies share useful information with people, even if they have underlying business motives. Simply throwing information at visitors or potential clients just doesn't cut it anymore. Focusing on building relationships, listening and sharing real information is the way to go. Thank you Chris for the analysis!

Re: HOW TO: Do Good on Twitter

ayselvandeventer — Tue, 01 Sep 2009 14:12:38 -0000

This is amazing. Never thought of using Twitter to help charities with their campaigns. I think this is a great way for a company to act socially responsible. You clearly showed how social media campaigns can catch like wild fire and spread the wealth across the world. You could use Twitter to do good on the local level. I think finding needs in the community and using Twitter to raise awareness or change behavior is a genuine way to connect with followers. Thank you very much Josh.

Re: Why Social Media Demands Professional Ethics

ayselvandeventer — Mon, 31 Aug 2009 13:04:59 -0000

Great post. It's refreshing to see someone speak up about ethical standards in social media. I definitely agree with everything that was said in this article. I think people tend to confuse the line between personal relationships vs. professional relationships on social networks. Clearly, if you are an ethical person outside of your work then it translates to ethical behavior at work. Sometimes people forget the purpose of ethical and trustworthy relationships in every aspect of their lives. Thanks for the reminder.