Disqus - Latest Comments for augustas

Re: Idea #6 Innovation Cards

augustas — Fri, 11 Sep 2009 04:03:57 -0000

Do you mean a mashup of innovative ideas in a community space to develop those ideas further for producing something usable (some kind of social innovation network)?

Re: Idea #1 Coffee Card

augustas — Wed, 26 Aug 2009 06:46:49 -0000

I am talking about a card as "platform" when you have one physical card, but you can "plug-in" different loyalty systems from different providers. E.g. you get a discount for cinema tickets and you can collect miles for flying an airline. This would be helpful from a marketing perspective - you get a customer profile which shows customer's lifestyle (read money spending) preferences and offer more opportunities to combine rewards from different providers (e.g. the more hamburgers you eat, the less you pay for a gym).

Re: Idea #1 Coffee Card

augustas — Mon, 24 Aug 2009 17:39:59 -0000

I thought about this problem/solution pair in a wider context of loyalty cards. Why carry ten of them when you could have one for every shop/service shop that you use.