Disqus - Latest Comments for annhandley

Re: ‘Do Less and Obsess’ & Other Observations From Ann Handley [The Weekly Wrap]

Ann Handley — Mon, 18 Nov 2019 11:39:18 -0000

Thank you for the support. Robert's Weekly Wraps are the best, aren't they?

Re: My Blatantly Honest Lawyer Bio

Ann Handley — Wed, 11 Sep 2019 14:14:32 -0000

I love the truth here. Well done, Ruth! (The "payment plan" question... LOL!)

Re: 12 Days of Christmas: Three Books on Writing

Ann Handley — Thu, 06 Dec 2018 10:59:45 -0000

Thank you, Gini, for the love here!

I second/third the "Elements of Style," and not just because I am an E.B. White Superfan. As I was writing "Everybody Writes" I had in my mind an idea of an it being an EofS for marketers.

I learn about writing from almost any book I'm reading -- especially when I read with a pen in my hand, using it to spontaneously write on the pages of a book. It's a useful way to notice not just the story—but how the story is told, and the language the writer uses.

It turns reading from passive to active. And it turns the reader from a spectator to a player. Or maybe a referee... :)

Thank you again for the shout here!

Re: Learning Changes Lives: Top Insights from #MPB2B & 5 Tips for Rocking Marketing Events

Ann Handley — Tue, 20 Nov 2018 12:49:45 -0000

I love this comprehensive look at getting the most out of any event... and I love that you and the TopRank team do all of this with excellence at #MPB2B! THANK YOU for being such a massive part of it!

Re: The 2 Things You Need to Know From the Best CMWorld Talks (Including Tina Fey’s)

Ann Handley — Thu, 13 Sep 2018 10:42:39 -0000

Stephanie -- This year's Content Marketing World was incredible... and not just because of Tina Fey, and not just because of my Hall of Fame award. The community is truly something special. What a week!

Congrats on a successful show. Thank you for all you do. And much love and gratitude again for your generosity.

PS Love the curiosity gap (blog post style!) you created here!

Re: Slow Your Content Marketing Down

Ann Handley — Thu, 08 Mar 2018 12:12:40 -0000

Hey Ben -- Yep! Researching your content is one of those times. So is researching your audience: Taking the time to understand who you are talking to, first. And then taking the time to adequately research what value you're delivering to them.

Re: Slow Your Content Marketing Down

Ann Handley — Sun, 04 Mar 2018 13:05:32 -0000

HELL to the YES. Thanks for writing this, Sarah.

I spoke about this very idea of Slow Marketing on the main stage at Content Marketing World in 2016 and I've been riffing on it since in a few Slow Marketing articles, which it seems to me is the broader application of a Slow Content mindset.

The challenge for marketers is that the pressure to produce is great. The clip of business and social media is brisk.

So what I've been focusing on (obsessed with) is identifying what, exactly, are the moments to slow down? And when should you speed up? When is Slow Content necessary? What's a Slow Marketing Moment? And conversely, what isn't? Because moving slowly isn't the goal: Moving slowly at the right time is.

Thanks so much for writing this, Sarah! (And I can tell you wrote it slowly. LOL)

https://www.youtube.com/wat...

Re: 50 Social Media Marketing Influencers to Learn From in 2018 #SMMW18

Ann Handley — Mon, 26 Feb 2018 08:48:35 -0000

Thanks for including me on this list, Lee! Honored to be here.

My Rising Star: Ashley Zeckman aka @azeckman!

I'm pretty sure you know where to find her... :)

Re: A Content Marketing Love Letter

Ann Handley — Mon, 30 Oct 2017 16:32:17 -0000

Joe: So much love back to you. Thank you sincerely for all you've done to advance marketing, and I'm grateful for all you've done for me personally, as well. You are a true leader, and a great friend.

All my best to you and enjoy your sabbatical -- and I can't wait to see what you do next. Or, to paraphrase Hamilton for a second time in your honor: "There's a million things you haven't done... just you wait." <3

Re: Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

Ann Handley — Wed, 11 Oct 2017 22:38:24 -0000

To Ashman all my friends at Top Rank -- you are all absolutely the best team! Big thanks for this and for such a wonderful, warm video. I'm slightly embarrassed by the attention but I love you all for your generosity, and I am so glad you were at the 11th MarketingProfs B2B Forum -- The. Best. Ever!

Re: 34 of the Best Non-Marketing Books for Marketers

Ann Handley — Tue, 30 May 2017 09:24:33 -0000

"Blood, Bones & Butter."
"Stranger in a Strange Land"
"Glass Castle"

... all tie for 2nd with me. Love it.

Re: Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

Ann Handley — Mon, 27 Mar 2017 18:06:32 -0000

Thanks for the shout out and nice coverage, @Joshua Nite ! I'm glad we have a chance to hang out a bit!

Re: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

Ann Handley — Tue, 14 Mar 2017 13:04:03 -0000

Thank you, Susan and Ann. And a special thanks to you, Ann, for taking such great notes during my 2016 talk! Hope to see you both this September at CMWorld!

Re: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

Ann Handley — Tue, 14 Mar 2017 13:02:42 -0000

Love it! Thanks, Amanda.

Re: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’

Ann Handley — Tue, 14 Mar 2017 13:02:12 -0000

Thanks, Vladimir. I appreciate the generous endorsement!

Re: 31 Influencers to Follow in 2017

Ann Handley — Fri, 06 Jan 2017 09:35:10 -0000

Thanks for including me on this list of amazing friends and colleagues, Ellen!

PS Brian Fanzo's emoji.. Wow. Spot-on.

Re: The 2016 Wistia Rap-Up | Wistia Blog

Ann Handley — Thu, 22 Dec 2016 09:34:31 -0000

Your rap-up is everything. Happy 2016, Wistians! I look forward to your 2017 shenanigans!

Re: “Make Good Choices!” And Other Reasons Why We Celebrate Ann Handley

Ann Handley — Thu, 03 Nov 2016 11:01:02 -0000

WOW. Wow. Wow. Wow!!!!

I am both deeply honored and deeply embarrassed. Thank you SO MUCH for the warm wishes and the love. I couldn't ask for better friends. (Except Kessler. He's a jerk.)

And Ashman: You have a special place in my heart. (So much love to you!)

Thank you for this generous gift! This is all I could want today.

THANK YOU THANK YOU THANK YOU

Re: Will the Era of Knee-Jerk Content Marketing Ever End?

Ann Handley — Fri, 23 Sep 2016 10:26:18 -0000

Hi, Jon. Thanks for the great write-up. You nail it here: "...creating thoughtful content and telling meaningful stories isn’t contradictory to that pursuit."

My "slow marketing" mantra isn't about slowing down across the board -- our world moves too fast for that. Instead, it's about slowing down *at the right moments* to ignite better marketing (and more sustainable businesses) long term.

I dig more into the topic here: http://www.marketingprofs.c... (And I apologize for dropping a link to my own site... but in this case it's easier than dropping 2,000 words, which I suspect would would be more annoying than a relevant link.)

There IS such a thing as a bad slow in marketing -- the comment you overheard via the Content Marketing World attendee testifies to that.

But there is a good slow, too. And I'd LOVE the opportunity to tell that to her boss, BTW! (As well as the entire C suite and board!) :D

Re: Go All In With Content Marketing or Do Nothing: #CMWorld

Ann Handley — Tue, 13 Sep 2016 07:06:40 -0000

Great write-up and congrats on another amazing year, Joe and team! Interesting how each year has a sub-theme -- even though none of us compare notes ahead of time.

Not sure if what I'm nursing this week is a post-CMW Content Hangover or FOMO (actually, just MO?) But whatever it is, it speaks to the power of the experience we share each year in Cleveland. Thank you and congrats again!

Re: A Strong Foundation For B2B Marketing

Ann Handley — Fri, 02 Sep 2016 07:52:09 -0000

Thanks for this -- and cannot wait to see you there!

Re: How To Repel The Wrong Customers And Attract The Right Ones

Ann Handley — Mon, 08 Aug 2016 18:55:43 -0000

Me, too.

Re: My journey to the edge of sanity and back

Ann Handley — Thu, 21 Jul 2016 14:00:11 -0000

Could not love you more. Thanks for showing your scars.

Re: 15 Brand Minutes With…Ann Handley (Brand ManageCamp Vlog #8)

Ann Handley — Tue, 12 Jul 2016 15:51:35 -0000

Thanks for featuring me, Len! See you all in September!

Re: How much does it cost to run a conference?

Ann Handley — Fri, 24 Jun 2016 10:58:08 -0000

Coffee is the biggest, costliest item in the MarketingProfs B2B Forum event budget, too (held every fall in Boston). It's enough to make a keynote speaker decide to become a barista! :D