Disqus - Latest Comments for andrewpascoe

Re: Carat retains Medibank and AHM media accounts

andrewpascoe — Thu, 29 Aug 2019 00:25:23 -0000

This is an interesting line ...

"A team of professionals from across DAN will deliver media strategy, planning and buying; digital performance; and data analytics across the Medibank and AHM brands".

I wonder if that means it's a DAN solution, or a Carat solution.

Re: An update on WPP AUNZ's program to simplify its business

andrewpascoe — Thu, 22 Aug 2019 23:16:27 -0000

It's interesting that following the paras mentioning the WPP AUNZ people plans, there's no context given around, or mention of, either of the two live legals actions against WPP AUNZ or its agencies for alleged poor people practices. I'm a cynic by nature - but is it odd I can't find it mentioned anywhere on Adnews? (Is the search function just not any good?)

Re: AJF acquired and to deliver $21m revenue for new owner as name phased out

andrewpascoe — Thu, 16 Nov 2017 17:42:56 -0000

I'm confused by the numbers above. It might be because I'm misreading timeframes (eg CY2017 vs FY2017), or because of accounting practices I'm just not across though.

- 36% of the pro forma rev of $61.3 for 2018 is $22mill, not $21mill.
- This might be a company accounts, or accounting practice, thing that I just don't know about: but if the company was incorporated in FY18 (Aug 14th), why would it talk about FY17 revenue, and why would it also not know exactly how much AJF contributed to FY17 revenue (given it's November now)

Re: AdNews: COMMENT: Home stretch

andrewpascoe — Tue, 05 Nov 2013 00:34:03 -0000

Not sure what the point of asking the question was.

What CEO of an agency, when asked to go *on the record*, would say "Sure, we'll admit we're doing two things that both other agencies and smart clients realise are bad; we're purely competing on price, we're not only driving down fees, but promising massive discounts that will then leave us, media owners, and clients in the lurch"?

Whether any agency is doing that or not, they're hardly going to state it that way for a trade press article.

Re: Idea of the Day: Do it Yourself

andrewpascoe — Thu, 06 Oct 2011 15:09:14 -0000

I notice that you just linked to SoundCloud homepage, not your own profile :)

Re: Idea of the Day: Aggregate & tile

andrewpascoe — Thu, 06 Oct 2011 03:58:10 -0000

Nice ones - liking those.

Re: Idea of the day: make your data dance

andrewpascoe — Thu, 25 Aug 2011 10:18:28 -0000

We've got their books floating around the MBA /Create area too, if print is your thing.

Re: New guidance for celeb tweeters on its way

andrewpascoe — Tue, 12 Jul 2011 15:29:41 -0000

I hadn't thought of #ad as being just for ads... and how that might/should differ from PR activity. I think perhaps the code will actually mean 'put a #ad to distinguish this tweet from every other, if its any sort of paid r'ship' - so it will cover a lot of PR celeb arrangements anyway

Re: Idea of the Day – Brilliance from Romania via Cannes

andrewpascoe — Wed, 06 Jul 2011 14:37:11 -0000

Brilliant. Absolutely awesome.

Re: Mmm pizza

andrewpascoe — Mon, 27 Jun 2011 09:31:30 -0000

Going by the type of people tweeting and posting on the P/Express Facebook page it seems to be hitting that target.

And I imagine a part of the objective too for the app is to (even if gradually) wean some people off the heavy couponing that P/E became synonymous with over last couple of years.

Re: Social prowess

andrewpascoe — Wed, 15 Jun 2011 04:52:21 -0000

Tangentially related, I really like this post from Dave Trott, where he
looks at how volume (of time spent) has become the yardstick, rather
than quality (of person, or output)

http://community.brandrepub...

Re: These are a few of my favourite things

andrewpascoe — Wed, 11 May 2011 08:22:35 -0000

I agree Chris on the small talk front. However there can be things AFTER the small talk - and if you're new to a city, or want to hook up, this way people are locked in for after the small talk.

Re: We Are Social recommended by Altimeter

andrewpascoe — Tue, 10 May 2011 16:06:07 -0000

Nice work gents - great recognition. Congrats @nathanmcdonald @Robin Grant

Re: Idea of the Day: Using unloved space for loved brands

andrewpascoe — Tue, 10 May 2011 12:27:50 -0000

A digital version of using unloved space for loved brands: Ben & Jerry's - to promote Fair Trade Day - have a tool that lets you donate characters in a tweet that you don't need, to promoted the day. See what I mean here: http://www.digitalbuzzblog....

Re: I don’t trust people who think Elvis is alive.

andrewpascoe — Fri, 11 Mar 2011 06:21:39 -0000

Nice title :)

Re: Twitter starts hiring sales people in London – but remains coy about Euro HQ

andrewpascoe — Thu, 24 Feb 2011 05:31:38 -0000

It looks like only two roles are for UK? The account exec and acc manager? The other 3 listed look like they're in SF?

Re: Generic status update from socialteen

andrewpascoe — Thu, 17 Feb 2011 09:16:08 -0000

Do you mean any references to real actual spelling?

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Wed, 16 Feb 2011 15:55:53 -0000

Ha ha - the thing I most like about this is that you've answered your own question/request. But I would tend to agree - this is meant to provide a snapshot, and fuel for those sorts of thoughts, rather than *be* those sorts of chats.

Thanks for the comment though!

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Tue, 15 Feb 2011 03:34:32 -0000

Will have to try and get this in there somewhere - Comscore mobile figures for UK showing time spent by site - http://www.businessinsider....

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Fri, 11 Feb 2011 06:23:53 -0000

Ha ha - Ben it def won't have geo targeting - as I want this one to be UK-only, and there's nowhere near enough data to get more drilled down than UK-wide for majority of the elements mapped.

the Venn diagram/overlap - gave it some early thought as we can use tools like Comscore and TGI.net to show some of those things and the duplication. Def don't have the info for all the different elements though - will reconsider & see what we can make work as far as crossovers go.

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Fri, 11 Feb 2011 05:33:35 -0000

Blimey - the features are stacking up! I'll see what we can do, but that not make it in the first pass (the click-through function). We migh start with that in/under the sources list.

Re: Twitter for sale?

andrewpascoe — Thu, 10 Feb 2011 12:55:39 -0000

No, Twitter's not for sale. Or at least they wouldn't sell to Facebook or Google. And I doubt either would buy them at that valuation. It's a posturing/marketing thing - a valuation of that figure is more about the publicity and the story and the bubble.

If/when Twitter do sell though, they *will* see higher valuations than some of the other properties mentioned. Why? Because they are more of a platform than Bebo or MySpace ever were. What do I mean by platform? Smarter ppl than me explain it elsewhere (so Google it), but at a minimum it's about enabling and being built on top of.

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Thu, 10 Feb 2011 12:38:01 -0000

Thanks Robin for the suggestions. Can see some more TGI runs coming up.

Re the size/format - I am hoping I can convince one of our designers to actuallly do a landscape *and* portrait version, but your comment has me thinking if it can only be one to go with the portrait, and <= 500 px sounds like a good suggestion.

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Wed, 09 Feb 2011 15:01:17 -0000

It's the amount of monthly users who using Facebook Connect implementations in some way (pro-rata'd down from a global figure)

Re: Your input needed – mapping the UK social landscape

andrewpascoe — Wed, 09 Feb 2011 12:28:51 -0000

I should point out too for all those fans of ... things that don't look rubbish and Office-based: the mention of 'designer' above - we will get it looking prettier overall so don't stress about the rubbish kerning and any widows spotted.