Disqus - Friends of amber_rae

Re: Question for You- New Marketing

Laurel Miltner — Wed, 17 Sep 2008 11:51:37 -0000

This appears to be a question on many minds lately... After attending HubSpot's Inbound Marketing Summit in Boston, my boss just posted on this topic (PR perspective).

In summary, "Inbound [or new] marketing is powered by content. In order to grow smarter and faster than the competition, organizations must continually publish great content online... you can’t ignore or resist where the market is taking us. It’s time to expand our knowledge and services. Think critically about the value we deliver to clients."

(See the post in its entirety at http://pr2020.com/Blog/post... if you're interested.)

Re: Question for You- New Marketing

Laurel Miltner — Thu, 18 Sep 2008 09:03:23 -0000

@Phil "It’s all in the discussion and really the root of what traditional marketing is suppose to be. Giving the consumer what they want or letting them know you have what they want."

This is true, but we are suddenly in the unique position to give people what they want, when they want it... instead of pushing content out and hoping the right people see it, and remember it when it's relevant to them.

Re: Using Social Media for Social Good: Other Side's contribution to charity

Laurel Miltner — Wed, 17 Dec 2008 13:42:35 -0000

I choose the VH1 Save the Music Foundation, because music education helps develop skills in several academic areas. And because for some children, it will be their calling.

Re: The New ABC's of Glengarry Glen Ross

Laurel Miltner — Tue, 06 Jan 2009 11:05:45 -0000

How about Always Be Connecting? (With customers, their needs, wants and desires. Also in regard to knowledge - there is so much information available, one needs to always be thinking about how the pieces fit together in order to stay ahead.)

Re: Inbound Marketing Lessons from our Founding Fathers

Laurel Miltner — Mon, 06 Jul 2009 16:56:44 -0000

Hi Ken,

Thanks for the feedback. I'm glad you enjoyed the post.

You make an excellent point about building relationships. I love how you've put that into practice on your site by focusing on your clients instead of your business.

Re: Calling Bullshit on Twitter

Laurel Miltner — Thu, 03 Sep 2009 11:46:40 -0000

Justin,

This is a really interesting analysis. Thanks for taking the time to do the research and share what you found.

Re: Social Media Indicates the Power of a Publicity Stunt

Laurel Miltner — Thu, 17 Sep 2009 18:02:11 -0000

Marcus -

In my opinion, you just left the best comment we've ever received. Thanks! :)

Re: Two Lists You Should Look at Every Morning

Laurel Miltner — Mon, 16 Nov 2009 16:13:05 -0000

What a fantastic idea! I'm big on to-do lists, but I love the thought of taking a more broad approach to what *really* matters (and what doesn't) and making those major objectives my daily focus, while making a focused effort to ignore the major distractions.

I'm going to make my two lists this evening. Thanks for the inspiration!

Re: 15 Ways PR Agencies Can Help Companies With Social Media

Laurel Miltner — Mon, 16 Nov 2009 22:01:33 -0000

Great list, Dave. As a fellow PR pro, I agree that forward-thinking, educated agencies can help their clients get involved with social media, without stepping over the line and contributing on their behalf.

However, I have to agree with the other commenters in regard to content creation. With copywriting at the core of traditional PR services, our industry is uniquely positioned to assist in this key element of online/inbound marketing. It's finding the way to make it all (content, social media, community, PR, mobile, etc.) fit together that will be key.

Re: Hiring For Social Media: Good Moves

Laurel Miltner — Tue, 17 Nov 2009 09:52:35 -0000

Amber,

Thank you for this duo of blog posts. Not only do they offer great insight from an HR perspective, but I think they can really speak to anyone who is active in social media for business purposes. Often people just can't seem to get past the tools and buzzwords to think about strategy, objectives, goals and success factors.

Both personally and professionally, I think that understanding WHY you are involved in any online community, staying focused, seeing what works and adjusting your strategy as you learn and grow, is truly the key to building a successful reputation for yourself and your company.

Re: 7 Ways to Take Control of Your Brand in 2010

Laurel Miltner — Thu, 07 Jan 2010 13:46:25 -0000

@Lauren, Thanks for the kudos, and for stopping by.

While I do agree that brands don't have the same level of control that they may have had in the past, I do think it is important to understand how one can at least get a handle on brand reputation âÂ through proactive monitoring, content development, social media participation and providing excellent products/services.

Re: amber rae. (think less, do more - follow your path)

Laurel Miltner — Wed, 20 Jan 2010 09:51:49 -0000

Your posts are always so encouraging/inspirational. Thanks for the daily reminders of how I want to live my life!

Re: Social Is the Top Priority for Marketers in 2010 [STATS]

Laurel Miltner — Tue, 26 Jan 2010 15:02:22 -0000

Great stats, but I'm surprised to see that content marketing wasn't included in the survey.

Re: What Your Blog May Be Missing

Laurel Miltner — Fri, 29 Jan 2010 20:17:53 -0000

Thanks, Joel.

We just implemented a more formal blog editing process recently, and so far I think it is working well. As I'm sure you experience at NMC also, it's hard to make our own stuff a priority (clients always come first, of course). I really believe that adding this extra layer to keep everyone organized will go a long way.

Re: Why We Removed our Blog Feed from Facebook

Laurel Miltner — Thu, 04 Mar 2010 13:22:25 -0000

Hi Katie,

Thank you very much for the feedback âÂ it is much appreciated!

Re: Why We Removed our Blog Feed from Facebook

Laurel Miltner — Fri, 05 Mar 2010 13:16:25 -0000

Eric, I took a look at the Acroment Facebook Page, and it does look like your blog is set up through the Notes tab, as ours was. I understand that the updates come through on the wall, my point is that if you click on the link that appears on the wall, you're then taken to the Notes tab to read the full post.

Is that accurate for what happens with your posts?

Re: Why We Removed our Blog Feed from Facebook

Laurel Miltner — Mon, 08 Mar 2010 19:54:28 -0000

Ellie, I'm glad that we could be of service. And thanks for the HubSpot integration tip. Definitely good to keep in mind for clients. (However, as you can probably tell, our blog is not on the HS platform, so we have to do without the automagic, unfortunately.)

Re: Demanding Quality in a Flood of Fast-Food Content

Laurel Miltner — Wed, 31 Mar 2010 12:07:35 -0000

Thanks for the insight, Scott. I absolutely agree with you that with the flood of content being shared, there are certainly diamonds in the rough, and it will be through social media and content curation that the best pieces/contributors get rewarded.

Re: How to Establish a Social Media Policy

Laurel Miltner — Thu, 22 Apr 2010 21:42:43 -0000

Katie,

Thanks so much for your feedback, and insight from your own experience.

The importance of, and approach to, social media policies has been coming up a lot lately in our discussions with clients, and I think the most important thing to keep in mind is that it's doesn't have to be a huge deal.

A policy is important, but as you mentioned, it may be surprising how much is already addressed in existing documents: it's just a matter of adding this new medium to the mix.

And wow - that is a comprehensive guide you shared. I'm filing that away for later use. Thanks!

Re: What a Girl Wants: More Mobile Shopping, Survey Says [STATS]

Laurel Miltner — Mon, 10 May 2010 13:22:54 -0000

I am absolutely the girl showcased in this report. I'm notorious for leaving my laptop off and using my mobile for just about anything, and I love seeing simple shopping/purchase processes on my phone (such as the Amazon cart iPhone app.)

When shopping at brick and mortar stores, I also typically use my phone to find reviews and check prices.

Re: Demanding Quality in a Flood of Fast-Food Content

Laurel Miltner — Fri, 21 May 2010 20:08:46 -0000

Thanks for the comment, Alan. The fact that so much out there isn't worth reading simply makes it that much more important to devote yourself to creating quality work, and helping others sift through the clutter.

Thanks for sharing your blog, as well. I enjoyed your post on "How to Kill Creativity." Reminded me a bit of one of my favorite books, "The Little Prince."

Re: Content Curation in Action: Picks of the Week for May 17-21, 2010

Laurel Miltner — Sat, 22 May 2010 21:57:12 -0000

Taariq,

Thanks for stopping by. Glad you enjoyed the post!

Re: Marketing Lessons from Buffy the Vampire Slayer

Laurel Miltner — Mon, 24 May 2010 15:42:08 -0000

Thanks, Matt. How did I not know about your affinity for Joss until now?

Re: Marketing Lessons from Buffy the Vampire Slayer

Laurel Miltner — Mon, 31 May 2010 13:05:14 -0000

Thanks very much, William. Glad you enjoyed the post. It's fun to be a bit more creative and lighthearted on here once in awhile.

Re: A More Sensible Approach to Facebook

Laurel Miltner — Tue, 01 Jun 2010 12:19:51 -0000

Sean,

Thanks for stopping by. There is a lot of speculation among the advertising industry about what the Open Graph will mean for advertisers and their access to user information, which companies would then be able to use for better targeting. (http://www.adweek.com/aw/content_display/news/digital/e3i30743ee7ced09867294f060a4519f551 for example) And actually, I could see Facebook making more in ad revenue by giving advertisers access to better targeting tools.

However, the point you bring up regarding spam âÂ as well as many people being leery of overly targeted ads (http://www.nytimes.com/2009/09/30/business/media/30adco.html) âÂ will require Facebook to be careful walking a fine line that will both please its advertisers and alleviate more privacy concerns from its user base.