Disqus - Latest Comments for amachina

Re: Plans vs Goals vs Resolutions vs Intentions

Adrianne Machina — Sat, 06 Feb 2021 17:44:06 -0000

This really aligns well with the LifeBook I've been doing. THANK YOU!

Re: Get a sneak peek of the upcoming Teamwork UI improvements

Adrianne Machina — Thu, 11 Jun 2020 12:17:18 -0000

I've exported to excel and tweaked from there.

Re: Happy Valentine's Day

Adrianne Machina — Tue, 14 Feb 2017 19:57:26 -0000

Eeeeek!!!! So excited. Perfect timing!!!

Re: Keep track of revisions to the Envato Market and Author Terms

Adrianne Machina — Thu, 09 Jul 2015 23:19:36 -0000

I've been trying to figure out how to transfer the license to the end user so I don't have to update their theme for the rest of my life. It says you can....but how? No response from support.

Re: The mobile video rig, 2014 edition

Adrianne Machina — Fri, 31 Oct 2014 13:44:28 -0000

Is the "shift" thing in the first two pictures the external battery pack? Does it also just work to plug the iPhone into an outlet?

Re: Racism in a Liberal College Town

Adrianne Machina — Thu, 09 Oct 2014 11:36:16 -0000

Interesting! I think most people in Madison don't feel that they themselves are racist, so they are blind to the issue. Brave topic for two white guys to take on! :)

Re: Muting My Noise – How I Made Social Media Relevant Again

Adrianne Machina — Fri, 18 Jul 2014 13:08:02 -0000

Thanks for responding. I get what you're saying...as users we all have strategies to manage incoming disruptions and to separate the useful from the useless.

I was coming at your post from the other (an organization / publisher's) perspective. As more people "turn off the social noise" how do we as marketers adapt?

...and as you know.... we are ALWAYS adapting...

I'm not asking you to have the answer right now, just food for thought..... :)

Re: Muting My Noise – How I Made Social Media Relevant Again

Adrianne Machina — Thu, 17 Jul 2014 19:13:23 -0000

I miss the good old days of Twitter too, but I agree with Jay. Authentic and transparent don't necessarily mean unscheduled.

Of course, you can do whatever you want to do to manage your own life and social inbox, but most organizations I consult to can't extemporaneously shoot from the hip with live tweets and posts 24/7.

You could go a step further and stop answering the phone and checking email as well and that will make your life a lot quieter, but it may also mean you are missing out on business opportunities. From a user perspective, that's your choice.

However, from a consulting / advisor perspective, what are you then recommending?

Re: How Does It Feel When HubSpot Calls You “Professional”?

Adrianne Machina — Thu, 12 Jun 2014 15:48:43 -0000

Lance, great read. You are a pro indeed! I went full monty - in that I converted my website to the Hubspot COS right out of the gate. It's been a lot to take on. I'm working through my certifications and "traditional" marketing work - while I start to weave in the possibility of taking on Hubspot clients. The Hubspot team has been incredibly helpful, and I can't wait until I'm a "PRO" too.

Re: Listen Up: The Top 10 Small Business Marketing Podcasts of 2013

Adrianne Machina — Mon, 18 Nov 2013 14:42:10 -0000

Thanks for compiling this list! I'm sure I'm not the only one with a new iPhone. Perfect timing for me, as I was looking for fresh podcasts to keep me motivated and capitalizing on the latest marketing trends.

Re: You Are A Reflection Of What You Surround Yourself With

Adrianne Machina — Wed, 04 Sep 2013 09:16:23 -0000

I read the newspaper cover to cover and watched the 6:00 news every day for YEARS. I thought it was my responsibility to be informed...until I realized that the "news" was just sensationalism (ESP when I lived in SoCal) ...and the recession hit. I was a new business owner, and I needed to opt out of the negativity so I could attract the business I wanted. I have to say...I haven't missed it!

Re: Before I Die…

Adrianne Machina — Sat, 17 Nov 2012 12:50:37 -0000

So very cool. And so very bold. This video inspires me to be more creative and expressive with my creativity (not squirreling it away until it's "perfect")

Re: The Most Inspiring Video Ever!!

Adrianne Machina — Sat, 20 Oct 2012 12:46:02 -0000

I get chills every time I watch this.

Re: Balance-Sheet Blues

Adrianne Machina — Thu, 08 Dec 2011 16:19:17 -0000

What metrics do you think are most important for a professional services company? Employees are never going to be 100% billable. What do you assume is a good % of time?

Re: It can’t be 2 years already…can it?

Adrianne Machina — Wed, 06 Jul 2011 17:01:47 -0000

Time flies, doesn't it?! CONGRATS!!!!

Re: Lazy Writing Makes Me Crazy

Adrianne Machina — Mon, 31 Jan 2011 15:05:57 -0000

@Phil Henry You could just say, "As the popular CEO of XYZ corporation, Jack leads a team of nearly 1000 employees." I use passive voice sometimes too. The variability in sentence structure is what makes reading interesting! Thanks for your comment.

Re: What can two years of writing teach you?

Adrianne Machina — Tue, 27 Jul 2010 17:09:28 -0000

Happy Blog Birthday! I always tell people that running a business is like having a baby. Running a blog is too. The first couple of years are filled with sleepless nights. Soon you figure out the routines and it gets easier. Now your "baby" is a toddler - and that is definitely worth celebrating. Congrats!

Re: The Duct Tape Marketing iPhone App

Adrianne Machina — Fri, 04 Jun 2010 15:31:57 -0000

Cool! Is it ...or will it soon be...available on the droid as well?

Re: Search Engine Optimization for Channel Partners

Adrianne Machina — Thu, 20 May 2010 11:28:34 -0000

@Steve Great point! I was teaching a seminar the other day, and an attendee wanted to be found for "documentation" -- I had to explain that one- & two-word search terms are not only almost impossible to optimize for, but probably wouldn't help drive sales because you'd be reaching WAY beyond your target market.

Re: Customer Service Is Marketing

Adrianne Machina — Fri, 19 Mar 2010 10:05:17 -0000

I agree Chris. Service comes from the heart. Can you imagine how lame it would've been if corporate said, "Wow. Look at Johnny's success. Let's make all the baggers create thoughts of the day....and well...maybe we could just give them our thoughts of the day so they are consistent with our brand messaging." Would've been an epic fail. What made Johnny's service successful is that he was completely sincere.

Re: Be Different or Be Dead Author Roy Osing Interviewed

Adrianne Machina — Fri, 15 Jan 2010 16:35:53 -0000

Did you see my blog post today? http://www.tornado-marketin... It was exactly about this need to differentiate in business. Specifically, it was about a movie theater that transformed my experience, that directly addressed the pains that kept me from going to the movies. Every business can and should differentiate to dominate.

Re: I hated movie theaters until last weekend.

Adrianne Machina — Fri, 15 Jan 2010 16:06:05 -0000

Oh, and I forgot to mention the deep stadium seating. No heads in front of you! Maybe you should move to WI! Or help bring this concept to Southern California. In your spare time, right. :-)

Re: Kicking in for Haiti

Adrianne Machina — Fri, 15 Jan 2010 11:18:46 -0000

If I could do *anything*, I'd read books and travel for a living.

Re: But I’m nobody important!

Adrianne Machina — Thu, 01 Oct 2009 10:08:44 -0000

I think as a small business owner it is critical to get out and network with other small business owners. There's always someone a step ahead of you, who inspires you to keep moving forward. And there's someone a step behind you who makes you realize how much you already know. By reaching out, we strengthen ourselves and others. You have a lot to offer - and certainly have taught me a lot. You're always somebody in my book.

Re: New Theme – Best Ever!

Adrianne Machina — Fri, 03 Jul 2009 12:27:52 -0000

Which WordPress theme is it?
.-= Adrianne Machina´s last blog ..Public Speaking as a Marketing Tool =-.