Disqus - Latest Comments for aiderss

Re: PostRank has been acquired by Google!

PostRank — Tue, 03 Jan 2012 09:25:35 -0000

There was a hint of things to come announced at Le Web in early December, but no major launch yet -- it's coming!

http://analytics.blogspot.c...

Re: PostRank Google Reader Extension for Firefox will no longer be available as of May 5th

PostRank — Fri, 18 Nov 2011 13:12:24 -0000

PostRank is owned by Google. Google's browser is Chrome, so it's rather unlikely Google would be interested in developing for competitors.

Re: PostRank Google Reader Extension for Firefox will no longer be available as of May 5th

PostRank — Fri, 18 Nov 2011 09:51:31 -0000

No, no such conspiracy. No dev planned for any of the browser-specific plugins. That said, the only version that could be taken over internally is Chrome, for obvious reasons. :)

Re: PostRank Google Reader Extension for Firefox will no longer be available as of May 5th

PostRank — Thu, 17 Nov 2011 12:10:45 -0000

I'm afraid there are no plans for further development at this time.

Re: PostRank + Webtrends: Data Beyond the Tag!

PostRank — Mon, 11 Jul 2011 09:58:25 -0000

At the time of the acquisition, Facebook and Digg were removed as metrics sources. Regarding other sources, in the last week there was an issue that caused a metrics backlog, but it should be caught up now.

Re: PostRank has been acquired by Google!

PostRank — Fri, 24 Jun 2011 14:00:25 -0000

That's correct.

Re: On- & Off-site Pageviews with PostRank Analytics & FeedBurner

PostRank — Wed, 01 Jun 2011 12:14:31 -0000

Hi Tamara,

There's more info on setting up FeedBurner here: http://help.postrank.com/he...

And you can see where the various types of engagement all show up in this demo: http://help.postrank.com/he...

Re: PostRank Analytics Daily Engagement Reports are getting a new look

PostRank — Thu, 19 May 2011 11:01:08 -0000

I've sent the devs your request. Thanks for the kudos and the feedback!

Re: Announcing the new and improved PostRank Analytics

PostRank — Mon, 16 May 2011 09:31:23 -0000

Hi Ana Luiza,

I emailed you with a few questions back in mid-April, but never heard back from you. Without more information, I'm afraid I can't investigate what might be wrong with your metrics.

Melanie

Re: Measuring social media: Free tools to quantify your social influence

PostRank — Thu, 28 Apr 2011 16:34:24 -0000

Hi Lauren,

Thanks for including PostRank. Small correction - Analytics doesn't include LinkedIn in engagement sources. (They don't provide a sufficient public API.)

And, of course, another key benefit of Analytics is that you can use it to discover your audience, reach, and content's performance, but you can also do the same for your competitors' content. :)

Melanie Baker
Community Manager, PostRank

Re: Announcing the new and improved PostRank Analytics

PostRank — Wed, 27 Apr 2011 14:53:19 -0000

Hi Tim,

Have you been seeing this mis-posting recently, like this afternoon? (Just confirming time line to make sure it's since the fix was deployed.)

Melanie

Re: Announcing the new and improved PostRank Analytics

PostRank — Wed, 27 Apr 2011 12:57:54 -0000

Hello, we just released a fix on this end which should address the issue you were seeing with new stories not being published to your FB pages. Let us know if the issue persists!

If you're still not seeing new content, please check your analytics settings to confirm that the right pages are checked off (under each site, you have to manually confirm which pages stories should be published to).

Ilya

Re: Announcing the new and improved PostRank Analytics

PostRank — Wed, 27 Apr 2011 12:54:52 -0000

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Re: Social Media Vocabulary: Measure Your Social Influence

PostRank — Wed, 27 Apr 2011 11:32:58 -0000

Thanks for including us in the list. :)

Of course, as an important part of growing your own influence, Analytics also shows you by network who your top influencers are, who tend to be the best people to help spread the word, give you feedback, etc.

Melanie
Community Manager, PostRank

Re: Announcing the new and improved PostRank Analytics

PostRank — Thu, 21 Apr 2011 01:51:39 -0000

Hi Tim,

There was one issue we fixed, but this sounds different. Thanks for letting me know. We'll look into it and I'll let you know once we've sorted things out.

Melanie

Re: Improved PostRank Analytics Released

PostRank — Thu, 14 Apr 2011 09:41:49 -0000

Well, presumably at least one reason you've been creating content is to support and grow your business. To do that more efficiently, it helps to know who your audience is, where they are active online (especially with your content), and what content you publish that they find particularly interesting and valuable and with which they engage. That's what our analysis of your content shows.

Perhaps you posted two blog posts on Google Analytics a couple months apart, and you can see from the numbers that one post did really well with your audience. Lots of comments, tweets of the link, bookmarks, etc. Maybe even a bump in inquiring emails. But the other post... not so much. Why is that? Could be because one was a video, or a how to, or some other format that just worked for that particular topic with your particular audience at that particular time. In Analytics you start to see patterns and get a strong idea of what topics to cover or formats to use that tend to get more interest.

You can also see over time what content people keep coming back to, what's called "evergreen" content. Some blog posts get lots of engagement initially, but after a day or two it drops off and people never look at the posts again. Whereas some blog posts get attention when they're published, and are still getting referenced six months, a year, two years later. Clearly that content is valuable to people and telling them something they need to know. There's an interesting piece here: http://www.businessinsider.... that discusses that concept.

Having people regularly coming back to your site builds your credibility as an expert and business person, sets you as The Source for certain needs or questions they have, and if you run ads, etc., simply gets more eyeballs on your site.

Having solid stats on both your on-site and off-site metrics and reach makes you a more attractive prospect to brands and advertisers if that's an angle of business you happen to want to pursue, because they can tell exactly how well you're do and with what audience. This is one key behind the Connect service we're building, because brands and agencies have been looking for an efficient way to get data like that for some time.

In terms of proactive or outreach activities, PostRank analysis also shows you who is engaging with your content, how often, and where. So you can find out who your biggest champions are on Twitter or Digg or what have you. This makes it a lot easier to thank them, answer their questions, get their feedback, and encourage them to further help spread the word on what you do (ideally to bring more business your way). In a nut shell, it helps streamline building those necessary relationships.

That's not an exhaustive list of how PostRank's Analytics can be of use, but hopefully it makes things a bit clearer. And feel free to holler with other questions. (I'm at melanie@postrank.com and @postrank on Twitter as well.) Certainly, though, the lynchpin to it all, and the hard work part is up to you: creating great content. We can give you some insights into doing that, but at the end of the day, you're the one with fingers on the keyboard and building your audience and customer base. :)

Melanie Baker
Community Manager, PostRank

Re: Announcing the new and improved PostRank Analytics

PostRank — Wed, 13 Apr 2011 15:41:33 -0000

Hi Mario,

Basically, we looked at the types of sites that were in the system, and the language people use when we talk to them about the service, and "blogs" is by far the most commonly used, and does a better job of distinguishing between that content and "Pages" content and the term "Sites" did.

By the same token, the majority of the RSS-enabled sites folks add are blogs, which was part of the logic behind giving non-RSS-enabled content its own section, since that can include sites, individual pages, PDFs, etc.

Re: Where did the Google Reader extension for Firefox go?

PostRank — Mon, 28 Mar 2011 14:17:08 -0000

Like this one? :)

https://addons.opera.com/ad...

Re: Where did the Google Reader extension for Firefox go?

PostRank — Thu, 24 Mar 2011 17:04:41 -0000

Very true. Such is the pain of web apps, given how much of an ecosystem exists and how few stand entirely alone. :)

Re: Where did the Google Reader extension for Firefox go?

PostRank — Thu, 24 Mar 2011 15:12:11 -0000

Yep, saw that, though it's a bit ballpark for us to work into our scheduling. :)

Re: Social Web is the New Discovery Engine

PostRank — Wed, 23 Mar 2011 10:47:42 -0000

Well, based on your comment and my reading of the blog post, my only thought is that you're pretty much missing the point of social. Automation is not the way to create trust with anyone.

Re: Why you may need to re-verify your PostRank Connect website(s)

PostRank — Wed, 09 Mar 2011 16:20:21 -0000

I really can't say without investigating. Which site are you trying to verify, and which feed comes up?

Re: On Twitter, no one can hear you scream

PostRank — Tue, 08 Mar 2011 16:17:51 -0000

Hi Mark,

I guess you were talking to the wrong CPA -- our CEO is one and she understands our analysis just fine. :)

While we don't publicize our exact algorithms, how things work isn't actually too convoluted. We track the activities around content (URLs) on these sources: http://apidocs.postrank.com...

Each activity (tweet, comment, bookmark, etc.) performed by any audience member on any of those sites is given a specific numerical value (weight) based on how much "engagement" (interest, effort, etc.) the activity demonstrates. Add up the values for all of those activities for each post, article, story, etc. and voila - PostRank score. It's all about what people are *doing*, thus avoiding the nebulous and contentious pitfalls of voting, opinion, etc.

And you're absolutely on the money re. higher engagement/influence among smaller, more focused, more passionate communities. There's anecdotal evidence that concrete audience actions -- open rates, conversions, etc. -- can be 3x higher among them than between "A-list" sites and their often larger, but much less tight-knit and engaged audiences.

Melanie Baker
Community Manager, PostRank

Re: And the most engaging TED talk is…

PostRank — Fri, 04 Mar 2011 14:41:42 -0000

Clearly because the TED folks are big PostRank fans. :)

Re: Tools for Transparency: Analyzing Engagement with PostRank Part 2 - Sunlight Foundation

PostRank — Thu, 17 Feb 2011 17:08:51 -0000

Hi Scott -- Yay, more overview goodness. :) Thanks again.

Re. the author/engagement points -- yeah, looks like something's up there. Should be calculating the engagement points per author on a quarterly basis, but almost looks like it's only showing a monthly tally (which would exclude that top post since it was from early January). In any case, I'll get the guys to take a look.

Melanie Baker
Community Manager, PostRank