Disqus - Latest Comments for adcontrarian

Re: The Ad Contrarian: Our Principle Problem Is Principles

bob hoffman — Tue, 05 Nov 2019 00:16:13 -0000

Doh! Yup.

Re: Under the Sun

bob hoffman — Thu, 25 Jul 2019 10:20:11 -0000

Brian: Thanks for another excellent blog post. One thing that should be mentioned is that the ad industry isn't just culpable for failure to "call out FB’s data misdemeanours" we are responsible for actively encouraging them. It is at the ad industry's insistence that Facebook and friends collect, share and monetize personal private information about us without our knowledge or consent. I have no love for Facebook, but Facebook et al have been taking the heat for the ad industry for far too long.

Re: Context and Platforms

bob hoffman — Fri, 22 Mar 2019 12:44:01 -0000

Facebook et al, certainly have a lot to answer for. But a good deal of their disreputable behavior is traceable to us. They are taking a lot of heat that really should be directed at the ad industry. On whose behalf are they collecting unconscionable amounts of personal information? On whose behalf do they follow people around, read their emails and texts? Who is "buying" all the data they sell, and who encourages them to find more specific and granular data about individuals? We do. We are far more dangerous than we care to realize and we are the primary motivators for many of the "bad" things Facebook does. We should be thankful for Facebook. They have become the target of worldwide venom that should rightfully be directed at us. Our hypocrisy is thrilling to behold.The ad industry invented Facebook, built Facebook, and supports Facebook. Before we can have any credibility on this subject, we need to take a good look at ourselves

Re: Facebook, Fake News and Research

bob hoffman — Thu, 26 Jul 2018 05:20:14 -0000

The best work I've seen on the comparative impact of Facebook video vs TV was done by Dr. Karen Nelson-Field which I summarized here http://createsend.com/t/d-D...

Re: Private: Cy Cordner

bob hoffman — Mon, 02 Apr 2018 17:33:49 -0000

Beautiful!

Re: Facebook Fall-Out

bob hoffman — Mon, 26 Mar 2018 09:37:41 -0000

The key disconnect in all this is the definition of "relevant ads." Every advertiser using "programmatic" methods thinks he's delivering more relevant ads. And yet the click rates are around 5 in 10,000. In the eyes of advertisers the relevance is near 100. In the eyes of consumers the relevance is near zero.

Re: Trade Bodies Rule

bob hoffman — Thu, 08 Mar 2018 09:46:24 -0000

Brian - In the past few years there have been several blockbuster stories about the advertising industry: e.g., ad fraud; brand safety; viewability issues; kickbacks; billing irregularities; dodgy metrics; and corruption. Not a single revelation has emanated from the people who are the closest to the problems -- the agencies. How can this be possible? They are either willfully ignorant of the problems or complicit in them. This is why prudent clients no longer trust us.

Re: The Ad Contrarian: You Gotta Read This

bob hoffman — Wed, 07 Mar 2018 14:55:17 -0000

I wish I'd kept it. I have no idea what the hell was in it.

Re: The Ad Contrarian: Top 10 Reasons Online Advertising Must Change

bob hoffman — Thu, 26 Oct 2017 20:43:31 -0000

i get nothing. i'd get rid of this shitty comment program but i'd lose all my past comments

Re: The Ad Contrarian: Why Online Advertising Needs To Be Regulated

bob hoffman — Tue, 19 Sep 2017 20:34:53 -0000

Information is essential but not enough.

Re: The Ad Contrarian: Why Online Advertising Needs To Be Regulated

bob hoffman — Tue, 19 Sep 2017 20:31:24 -0000

Home in Cal.

Re: The Ad Contrarian: Gunfight At The Ad Tech Saloon

bob hoffman — Wed, 06 Sep 2017 16:30:56 -0000

Kindle version is in the works. It will be a couple of weeks 'til it's available.

Re: The Ad Contrarian: Can Facebook Make Old Cool?

bob hoffman — Wed, 23 Aug 2017 11:14:28 -0000

MJ: Can you send me a link on this? Thanks, BH

Re: The Ad Contrarian: Brand Preference Vs Brand Love

bob hoffman — Mon, 24 Jul 2017 09:58:11 -0000

Michelangelo, you are confused. Sponsored posts are not social media. They are traditional paid advertising floating on a social media platform. But you're right about one thing. I am a superficial growler.

Re: The Ad Contrarian: Why All Advertising Philosophies Are Wrong

bob hoffman — Wed, 12 Jul 2017 23:18:00 -0000

Love that

Re: The Ad Contrarian: Apple Treats The Disease. Google Treats The Symptoms.

bob hoffman — Mon, 26 Jun 2017 12:51:52 -0000

I'm blushing. BTW, enjoying this Ad Age article http://adage.com/article/ag...

Re: The Ad Contrarian: Online Advertising Is Corrupt At Its Core

bob hoffman — Mon, 27 Mar 2017 13:10:31 -0000

I use a 3rd party commenting program that is supported by advertising. I get no money from this. I cannot get rid of this fucking program without potentially losing thousands of previous comments. That's why I'm stuck with it.

Re: The Ad Contrarian: State Of The Agency World

bob hoffman — Wed, 08 Mar 2017 10:36:52 -0000

My pleasure to be there.

Re: The Ad Contrarian: Audi, Women, Virtue, And Bullshit

bob hoffman — Thu, 23 Feb 2017 11:52:29 -0000

No rules. Use your head.

Re: The Ad Contrarian: Why Tiffany Doesn't Make Infomercials

bob hoffman — Wed, 22 Feb 2017 14:43:16 -0000

Wanna bet those were not re-targeted?

Re: The Ad Contrarian: Is The Drunken Orgy Over For Digital?

bob hoffman — Thu, 26 Jan 2017 12:04:23 -0000

I'm confused too. I don't develop these numbers, I just report 'em.

Re: The Ad Contrarian: Social Media Agency Of The Year Award For Not Doing Social Media

bob hoffman — Thu, 19 Jan 2017 11:32:10 -0000

1. Don't bring an anecdote to a data fight.
2. Don't use my blog to promote your company again or I'll block you.

Re: The Ad Contrarian: Social Media Agency Of The Year Award For Not Doing Social Media

bob hoffman — Tue, 17 Jan 2017 15:44:39 -0000

That's deeply disturbing.

Re: The Ad Contrarian: Social Media Agency Of The Year Award For Not Doing Social Media

bob hoffman — Tue, 17 Jan 2017 15:44:03 -0000

Thanks, Julian. Appreciate your comments.

Re: The Ad Contrarian: Huge Video Ad Fraud Uncovered

bob hoffman — Tue, 20 Dec 2016 19:05:36 -0000

Thank you!