Disqus - Latest Comments for aaronwagner7000

Re: Homeless People Start Tweeting in New Awareness Initiative

AaronWagner7000 — Wed, 16 Feb 2011 15:16:57 -0000

To those homeless people who want to make something of themselves and work, reaching out and telling the world about themselves can be a very good thing. To the ones who only want to complain about their plight, tweeting will be just a waste of time.

Re: Advertising | Ads | Advertising Agencies | Campaigns | News: Adweek

AaronWagner7000 — Mon, 26 Apr 2010 17:11:00 -0000

At one point, the song lyrics say “The players, umpires, folks in the stands, see the Firestone performance and think it’s grand.” The copy was great when it inspired its audience to do something wonderful and worthwhile with the product (like taking your kids to ball games on your Firestones.) But it went a bit too far when it claimed that other people see the guy’s tires and the performance that he gets out of them. Dads know that although people see them interacting with their kids and coaching them, people don’t notice them for their tires.

Re: Advertising | Ads | Advertising Agencies | Campaigns | News: Adweek

AaronWagner7000 — Thu, 22 Apr 2010 18:09:25 -0000

This SunChips commercial is more credible than Brita’s recent commercial ("The Earth needs Brita.")

Where this commercial gets it right is that rather than making a big, unbelievable claim (like Brita did,) the narrator ends with “Little steps make a big difference.” Note that she didn’t say something over-the-top, like “The Earth needs SunChips.” Brita’s copy was big and bold, but Sunchips’ copy is believable.

SunChips also got it right because it’s striving to build a community of advocates around its brand. This wasn’t created by an agency, but by a consumer (a brand advocate) who’s telling a story. And the story is about other consumers who are inspired to take positive action because of SunChips’ new bag.

www.AaronWagner7000.com

Re: Advertising | Ads | Advertising Agencies | Campaigns | News: Adweek

AaronWagner7000 — Tue, 20 Apr 2010 23:35:21 -0000

“The Earth needs Brita.”

Yes, it’s bold and dramatic copy. Yes, it’s short and sweet. The problem is that many people will find it a huge stretch to say that an entire PLANET actually “needs” a particular brand of water filter. When you think about it, it’s pretty ridiculous to suggest that the Earth needs ANY single man-made product or brand for its wellbeing or survival.

Bold copy that makes big statements is often good. But I have a hunch that this Earth-needs-Brita statement won’t have the emotional effect or sense of urgency they’re after.

www.AaronWagner7000.com

Re: Comment Contest: Win an HP ENVY 13!

AaronWagner7000 — Wed, 30 Sep 2009 14:21:40 -0000

18 hour battery life? As a man who's caged in a cubicle by day and trapped in a tiny home office at night, I Envy the Freedom.

Re: POLL: Do You Still Use a Dictionary?

AaronWagner7000 — Mon, 07 Sep 2009 22:04:32 -0000

Re: POLL: Do You Still Use a Dictionary?

AaronWagner7000 — Mon, 07 Sep 2009 22:02:02 -0000

I haven't cracked open a printed dictionary or looked at a printed map for well over 6 years. (Or even a printed phone book, now that I think about it.) Pretty soon I'm going to stop buying printed greeting cards and just send eCards instead. Does that make me a bad person?

Re: Honda on Facebook: Crosstour’s Styling “May Not Be For Everyone”

AaronWagner7000 — Fri, 04 Sep 2009 14:01:39 -0000

We should always give credit to companies who handle their beatings well and who don't try to cover things up (like Facebook comments.) So hats off to Honda for that.

Re: Google Reveals New Product Logos

AaronWagner7000 — Thu, 21 May 2009 20:01:30 -0000

Exactly. A bit too corporate looking.

Re: Google Reveals New Product Logos

AaronWagner7000 — Thu, 21 May 2009 20:00:17 -0000

One thing I always liked about Google was their willingness to switch things up once in a while.

Re: GizaPage: All Your Social Profiles Side By Side

AaronWagner7000 — Tue, 12 May 2009 10:08:48 -0000

Wasn't able to sign in for a while. But once it finally allowed me to sign in, I started using it and adding all my social profiles. I must admit that I really like this service so far. Seems to have some really good potential and a promising future.

Re: TwitterJobSearch: Find a Job on Twitter

AaronWagner7000 — Fri, 08 May 2009 22:52:02 -0000

I love this. There are too many cheap, spammy "offers" and ads with some of the big, bloated job sites. While this tool has some limitations, I'd use it any day over Monster or CareerBuilder. (Speaking from the employee perspective, that is. Employers may not agree so much.)

Re: Twitter Updates Follow Notices

AaronWagner7000 — Thu, 07 May 2009 13:02:45 -0000

About that elephant in the room, did you read today's Mashable article about Twitter's search capability? One reader's comment about it is:

"This may be the secret business model a lot of us have speculated on and its proving to be true. The ever changing landscape of search... and who else could this possibly hurt as well as Google? Think every small business that desperately tries to be all it can be and invests in SEO etc. to market itself in SERPs to suddenly find its all gone, at the same time, this expands and levels the playing field... again!"