Disqus - Latest Comments for aaronkoh

Re: CLAW back confidence in rail system? Lui Tuck Yew think he Wolverine ah?

aaronkoh — Thu, 12 Mar 2015 22:48:09 -0000

Wrong use of the word..

Clawback... or Claw-back --
an act of retrieving money already paid out, typically by taxation.
"a clawback of tax relief"

Re: Is Omigo the e-commerce site of SingPost? We think so

aaronkoh — Mon, 16 Dec 2013 00:34:27 -0000

The Whois details also show that the site is set up by Singpost Ecommerce. So quite obvious.

Registrant:

Name: SINGPOST ECOMMERCE PTE. LTD. (SGNIC-ORG1293823)

Administrative Contact:

Name: SINGPOST ECOMMERCE PTE. LTD. (SGNIC-ORG1293824)

Technical Contact:

Name: SINGPOST ECOMMERCE PTE. LTD. (SGNIC-ORG1293825)
Email: pooranan@singpost.com

Re: Star Wars Launches Its Instagram Feed With the Best Selfie Ever

aaronkoh — Tue, 03 Dec 2013 20:11:08 -0000

In a galaxy far far away, shouldn't Darth Vader be sending holographic inatagram?

Re: First tap-and-pay services emerge in Singapore, but issues remain

aaronkoh — Mon, 06 Aug 2012 06:38:28 -0000

IDA and the reat focus on the technology when the technology brings no benefits to the merchant or the consumer.

Take a look at PayPal FanClub exclusives at http://fanclub.sg/ which encourages Fans to pay with mobile in Singapore. Consumers enjoy discounts when they pay with PayPal at the stores. Merchant encourage the customera to be fans before the discount is given. Plus the merchants get word of mouth marketing after each purchase from the customers.

Re: 5 Ways to Turn Facebook Likes into Marketing Results

aaronkoh — Tue, 10 Apr 2012 10:58:17 -0000

We turn customers into registered fan club members of the brand's Facebook Page. Soho Cafe in Singapore says 80% of their customers are now registered fans.
http://socialpr.blogspot.co...

Re: IDA will give you tax deductions for implementing cloud computing

aaronkoh — Mon, 31 Oct 2011 04:21:12 -0000

Can you explain the relation between registering plant varieties and cloud computing?

Re: Techventure – 13-14 Oct

aaronkoh — Mon, 26 Sep 2011 22:44:51 -0000

Be a registered fan of Techventure 2011 and enjoy 20% off conference fees. Click on Fan Recognition on the left (or click http://on.fb.me/mP6jos ) to register your mobile phone number with country code (65 for Singapore) and Techventure 2011 will email you the special discount code. In addition, five registered fans will stand a chance to win a full rebate on their registration fees. Techventure 2011 will also be giving away free room stays at Marina Bay Sands to three lucky registered fans.

Re: New DBS Facebook Campaign Encourages Check-Ins, Gives Deals

aaronkoh — Sun, 14 Aug 2011 01:01:09 -0000

I wrote how DBS Places can be better for DBS Bank. http://socialpr.blogspot.co...

Re: Goh Chok Tong Analogy Contest

aaronkoh — Tue, 10 May 2011 06:10:14 -0000

Wouldn't a more experience foot soldier be called a private or corporal? Recruit, young or old, is still a recruit.

Re: Are We Making Our Fans Work Too Hard?

aaronkoh — Mon, 22 Nov 2010 20:14:28 -0000

Long before the Internet, you had loyalty cards. Restaurants like CKE would produce a loyalty card and ask you to stuff it into your wallet.

With so many restaurants out there issuing loyalty cards, you will most likely suffer from the fat wallet syndrome. You would either then throw over the card or leave it at home. You be reluctant to sign up for another card. So the restaurants will have to bride you with better offers.

Even with modern technology, CKE is still thinking traditionally. Let's create our own app, and get our visitors to download it into their smartphone. Soon, the "fat" smartphone syndrome will appear and users will resist putting more apps.

Re: The bum-fight over Social media

aaronkoh — Fri, 19 Nov 2010 04:16:15 -0000

"The fastest way to kill Social is to set up a Facebook page. And then do nothing after that."

The second fastest way to kill Social is to set up a Facebook Page, get the fans and do nothing to benefit the fans.

Many agencies are unable to provide existing Facebook fans benefits because they can't find a proper way to identity a fan at the venue or point of sale.

Re: Identifying Your True Fans

aaronkoh — Mon, 25 Oct 2010 12:35:06 -0000

Wouldn't it be great if brands could recognize Facebook Fans at the point of sale and reward them at the store for being Fans..

We have a couple of retails stores in Singapore doing that now and you can find them at http://www.facebook.com/caf... and http://www.facebook.com/pau...

Re: Identifying Your True Fans

aaronkoh — Mon, 25 Oct 2010 12:34:55 -0000

Wouldn't it be great if brands could recognize Facebook Fans at the point of sale and reward them at the store for being Fans..

We have a couple of retails stores in Singapore doing that now and you can find them at http://www.facebook.com/caf... and http://www.facebook.com/pau...

Re: RIP CrunchPad

aaronkoh — Mon, 30 Nov 2009 22:17:22 -0000

The CrunchPad is quite an interesting idea from a communications point of view. You have actually have a media publisher launching their own hardware instead writing about hardware from other vendors.

Would the CrunchPad succeed? I would say yes. Techcrunch has become such an online media powerhouse that it could use their own medium to create the marketing they need to make the Crunchpad a success.

Even if the CrunchPad failed, Fusion Garage would be well-known for taking up such an endeavour. Now, it has made Chandra and the incubator infamous.

The biggest problem for Fusion Garage and Chandra is that Google is like an elephant, it never forgets.

Re: Speaking @ PRSA Buffalo: Social Media – Strategy Over Tools (Part 1)

aaronkoh — Wed, 05 Aug 2009 07:38:37 -0000

I got two examples.

One was for a launch of a new coffee brand in Singapore and it was the first time the agency I worked for engaged bloggers.

During the brain storming session, I suggested that we do a coffee art session and I got Danny Pang of then Geek Terminal to be the instructor.

So instead of a boring conference, I got the bloggers to "play" with their coffee. With Danny around, he was also spoke of his experience with the new coffee and how it is different from regular coffee.

It went on well with the bloggers.

The 2nd event was for the launch of the makeup. It started off with a "press conference" with a makeup expert talking about the cool things about this new makeup. I had to do my best to keep the bloggers entertained.

But when the conference ended, the journos left, but all the bloggers stayed behind to get free makeup tips and were also given a quick makeover from this local makeup artist. Something they never experienced before.

Besides experience, the other important part of social media is the interaction. Usually during a press conf, the speaker will wait for the journos to ask a question. For blogger engagement, I usually have to remind the spokesperson that it is he/she that has to asked the questions.

I usually have to remind the spokesperson to treat the bloggers like their future customers. Future customers who enjoy the experience with the product or service that they would to share it with their friends so they can enjoy it too.

Re: Speaking @ PRSA Buffalo: Social Media – Strategy Over Tools (Part 1)

aaronkoh — Wed, 05 Aug 2009 04:10:22 -0000

Great slides!

I have learned from my experience that the top line strategy for any social media campaign is very similar to any traditional media company.

The difference is at the bottom level, the tactics, that requires a different thinking and approach.

Analysing social media and traditional media requires different skill sets and tools. For example, in traditional media, what is reported are verified facts and information. Social media blogs about the experience of the individual. Hence, that's why a press conference for bloggers don't work. On the other hand, an experience based conference won't work for media.

Re: Wanted: Diaper Ninja Warrior

aaronkoh — Sun, 26 Jul 2009 01:28:36 -0000

I found it quite easy to change my son's soiled diapers.

When my son soils his diapers, I put a easy to wash simple foldable plastic thing (not sure how to describe it). Open up his diapers, lift his legs and use baby wipes to wipe his backside.

But before you do that, make sure you have the wastepaper bucket next to you.

I use the wiped wipes to place above the soil diapers and once he is clean, just fold the diapers accordingly and dump it into the wastepaper bucket.

Haven't soiled the entire room though, maybe a bit of the bed sheet but it improves over time.