Disqus - Latest Comments for WordGeek

Re: Fail Like a Baby to Succeed

WordGeek — Fri, 07 Oct 2011 16:47:39 -0000

This. is. brilliant. I feel like it's the beginning of a TED talk.

Re: Inspirational Workspace: 60 Awesome Setups

WordGeek — Thu, 01 Sep 2011 11:32:07 -0000

Awesome? Only if "awesome" is, "Hey, look how I put my computer on this desk...next to an additional monitor!"

Re: Ed Cotton: How Big Brands Can Be Small

WordGeek — Wed, 24 Nov 2010 11:05:12 -0000

Why is there a photo of Nashville's Hatch Show Print in an article about a NYC Pop-up Flea Market?

Re: For Real, This Time: Pinkberry Coming To Nashville, Cool Springs

WordGeek — Tue, 13 Jul 2010 10:12:33 -0000

Krave (thanks for the spelling reminder) DOES take cards now. Now you can use your credit card of choice and eat some frozen yogurt while feeling like you're in a Danish shoe store at the same time.

Re: For Real, This Time: Pinkberry Coming To Nashville, Cool Springs

WordGeek — Tue, 13 Jul 2010 10:05:37 -0000

Everyone's all about the Pinkberry and CeCe's. Anyone out there eating Crave frozen yogurt in Green Hills? It's the best of all of them.

Re: 10 Unique iPad Stands

WordGeek — Mon, 21 Jun 2010 17:59:27 -0000

Surprised no one mentioned: http://twelvesouth.com/prod...

Re: Seth Godin: Goodbye To The Office

WordGeek — Thu, 17 Jun 2010 11:35:02 -0000

"Of the 100 people in your office, how many do you collaborate with daily?"

Seth seem to be thinking about "traditional" office structures and sizes. Working with a creative team of 12, we would be severely hampered by not having collaborative meetings often. It would be a detriment to our productivity and success. We work offsite often, but having a dedicated space is still critical for us. Even video skype can't replace true human to human interaction.

Re: Just fill in the blank?

WordGeek — Wed, 16 Sep 2009 13:01:29 -0000

I used to build resumes for executives when I was starting out as a writer. Your thoughts on ease-of-creation vs. value of content is key.

I once re-wrote a resume for a sales executive that perfectly demonstrates the need you describe. His current resume was fine. Grammar was correct, it had an acceptable structure and appearance, it accurately described his duties and skills.

After talking to him a while I asked, "So, I see that you speak to your duties and skills, but have you ever been credited with a major accomplishment?" He didn't quite understand. I explained. He thought a bit. "Uh, well, I mean I lead a division that I created and accounts for 40% of the company's overall revenue. You mean something like that?"

Uh, yeah, something like that.

A CMS robot probably couldn't have gotten there for him.

Re: The Value of Content, Part 1: Adam Smith never expected this

WordGeek — Wed, 16 Sep 2009 12:44:14 -0000

The I-can-do-that Problem.

The "difficulty to replicate" issue tends to be at the core of my troubles as a content producer. Developers write in code which virtually no one understands, so very difficult to replicate (read: do on your own). Graphic artists use computer applications that have a high learning curve which makes replication difficult as well. But, not impossible. The ubiquity of cheap/free apps and cameras tends to make people think they can do it on their own.

And, then there's writing. Ability to replicate...depends on what you mean by replicate. Since virtually everyone in the business world is literate replication seem easy. "Who needs a professional writer? I can write." But, for those of us that produce content we know the difference. We feel like driver for NASCAR or even shipping that hears someone say, "Driving racecars and 18-wheelers...no problem. I can drive."

Adding value to written content may have to start with warning people:

"Please step away from the keyboard. If you are not a professional writer, creating your own content could be dangerous."

Re: Speed-dating your source content in 4 easy steps

WordGeek — Thu, 06 Aug 2009 11:41:41 -0000

Agreed. I especially like the highlighting suggestion. I can't even remember all the times I've found some gem of a positioning statement or key message buried in paragraph six of some defunct brochure or whitepaper. It's like treasure hunting!