http://disqus.com/by/VioletFu/enWed, 30 Sep 2009 01:15:45 -0000http://in2marcom.jasonzhanjia.com/2009/09/how-internet-word-of-mouth-is-generated-and-disseminated.html#comment-17822140<p>Thanks Jason! <br>This topic in our 2009 White Paper Series "making sense of IWOM" may be a bit "academic", as it seems there is no direct "implications or actions" to brands. <br>However, we still would like to share the result and the insight of this research, because we believe there would be more effective new communication approaches in various marketing campaigns, if brands can really understand the motivation of consumers' behavior of creating and spreading buzz.<br>Hope this will be useful to all marketers and people who interested in IWOM in China! </p>Violet Fu Wed, 30 Sep 2009 01:15:45 -0000http://in2marcom.jasonzhanjia.com/2009/09/chinese-internet-trends-in-the-past-six-months.html#comment-17264580<p>Brother Jason,</p><p>Thanks very much for sharing our latest IWOM watch half year review!</p><p>We do see an emerging trend of netizens' sharing videos and utilize this type of media content in various ways, as a big share folder, a pool of ideation, a stage for them to compete with each other, etc.</p><p>And I love your new column "Eyes On Me". Let's keep an eye on the Video Share development together.</p>Violet Fu Wed, 23 Sep 2009 23:03:41 -0000