Disqus - Latest Comments for VictorLund

Re: A Step Forward For MLSs To Allow Commingling While Also Branding The MLS Compilation | FBS - Powering Real Estate Markets. Empowering People.

Victor Lund — Mon, 04 Nov 2024 20:30:59 -0000

you just described the Broker Public Portal - and the Fair Display Guidelines (fairdisplay.org)

Re: Can MLSs And Consumers Agree To Make The Market Work? | FBS - Powering Real Estate Markets. Empowering People.

Victor Lund — Wed, 05 Oct 2022 18:17:03 -0000

Better yet, incorporate the local association's buyer broker agency agreement as a click though

Re: Is Any MLS Truly "native" Data Dictionary? | FBS - Powering Real Estate Markets. Empowering People.

Victor Lund — Fri, 15 Oct 2021 12:28:40 -0000

I believe that Stellar MLS (mid florida, Tampa, Orlando) and RMLS (Portland) have both converted most of their MLS fields to the Data Dictionary

Re: Is Any MLS Truly "native" Data Dictionary? | FBS - Powering Real Estate Markets. Empowering People.

Victor Lund — Fri, 15 Oct 2021 12:24:13 -0000

I believe that RMLS Portland and Stellar MLS have modified their fields to follow the data dictionary. The idea that a listing entered is different than a listing distributed and advertised is the issue here. The data dictionary does not cover all schema found in all MLSs, but adopting RESO data dictionary during a conversion makes a lot of sense.

Re: Broker Public Portal Comes to NWMLS / Seattle

Victor Lund — Fri, 23 Feb 2018 13:44:41 -0000

you bet

Re: Broker Public Portal Comes to NWMLS / Seattle

Victor Lund — Thu, 22 Feb 2018 16:28:02 -0000

Drew, thus far, our experience has been that Homesnap rises up into the top 10 sites in a metro area with organic adoption within the first 12 months. If the MLS pushes adoption, it rises faster and lifts higher into the top 10. As you may recall, the big traffic multiplier will occur when Homesnap is integrated into Matrix MLS customer portal. Today, CoreLogic sends about 100 million consumer email alerts each month out of Matrix nationwide. When that traffic acrues to Homesnap, good things should happen.

Re: Buying a Home: Saving for a Down Payment

Victor Lund — Thu, 11 Jan 2018 11:57:51 -0000

can you update this article? It ranks super high in search - but has old, stale inforamtion

Re: The Quest for IDX Policy Revision, and Redfin’s Advantage

Victor Lund — Sat, 23 Sep 2017 13:35:01 -0000

Glenn wants changes to Syndication - but I am uncomfortable that it will happen. The real estate industry has been asking the portals to remove the "no follow" links for a long time, and none of the top sites have budged on the request. Glenn hopes that there will be an inflection point if it becomes an IDX standard. I share his hope, but have little confidence in the likelihood.

Can you provide a citation or flush out your belief as to why the link to the listing broker's site would improve Redfin over other firms? It seems to me the site with the most authoritative backlinks would be the winner. Redfin certainly does not have the most number of listings, hence they would not get the most number of backlinks -

Here is a pretty decent article that describes the value of backlinks - its pretty linear that the more you have, with the most authority, the better you do. https://backlinko.com/googl...

Re: The Quest for IDX Policy Revision, and Redfin’s Advantage

Victor Lund — Sat, 23 Sep 2017 12:53:11 -0000

You are right - I retracted the bit about your relationship with Zillow inspiring your post - that was inappropriate. Please accept my apology.

Glenn pleaded with the policy workgroup on stage at NAR Midyear, which is when I took my note to follow up with him and get more information.

As for this change impacting syndication feeds - I do not think that they will impact how they treat those links - but Glenn thinks that if it becomes an industry standard, there may be some leverage - I am not convinced.

However, I am convinced that brokers with a network of back linking to the listing source (thousands of links to a single source) would have an impact on SEO, and perhaps lift the authority of those sites for long tail search results like address search.

Re: The Quest for IDX Policy Revision, and Redfin’s Advantage

Victor Lund — Sat, 23 Sep 2017 12:37:46 -0000

So, if the rule outlawed "no follow" links on these pages, would that satisfy your concern? Also, outbound links from Redfin to these broker sites would add value to the recipient of the link back, not to Redfin. Outbound links have not been proven to add SEO to a site, inbound links do. That is why Zillow puts no follow links on their site - they do not want to share the SEO juice. I am also not totally worried about enforcement - a vendor must accept the IDX terms in order to supply an IDX solution to a broker. If the vendor does not comply, their IDX feed would be suspended or terminated for all of their brokers. It would simply add one additional compliance check for MLSs. In truth, very few MLSs scour IDX sites for IDX compliance - they typically respond when a competitor broker complains about a violation.

I was inspired by Redfin (although Redfin is not currently a WAV Group client - we have not worked for them since they helped to fund our data accuracy research on third party websites.).

Re: The Shifting Value of Real Estate Agency. Part 2

Victor Lund — Thu, 08 Jun 2017 20:36:11 -0000

More than anything, it seems like brokers will be disrupted more than Realtors(R)

Re: Why Brokers Support The Broker Portal

Victor Lund — Tue, 14 Feb 2017 12:04:36 -0000

Agreed - and I think that consumers use those a lot. But they use other sources too - variety

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 17:36:01 -0000

Now we are straying off topic - but smart brokers are integrating Zestimates and Agent ratings into their sites to satisfy consumers and avert the trip down Zillow Road - perhaps this is for another post.

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 17:34:17 -0000

I would advocate that agents register clients on their IDX or VOW sites - but if agents are using the MLS client portal for whatever reason - its a better idea to use Homesnap. Have you ever seen the listing displays that MLSs provide on Mobile? Homesnap is waaaaaaaaay better. In fact - I prefer it to any of the portal mobile apps - I am in LA today, and I can point it at a house and get the details - on market or off. It is very cool.

The "around me" searches of most apps require sorting from results. Homesnap takes you right to the property you are looking at.

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 17:29:43 -0000

You should contact them to ask. It is pretty customary for MLSs to perform member satisfaction research and to develop annual strategic plans. Often those are projects for your elected board of directors (that is what you elect them to do). We have not performed strategic planning for HiCentral nor have we done member satisfaction research for them. But that is not to say that they have not used another consultant or done it in house. I am pretty sure that they are members of the Council of MLS, and strategic planning and satisfaction research are taught as best practices.

Lets face it - planning and satisfaction research are fundamental to every business - right?

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 17:13:24 -0000

I do not disagree - but agents have no problem telling the consumer about using the MLS.

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 17:12:22 -0000

If the MLS chooses. Remember, Homesnap is already the mobile client servicing portal for 50 MLSs, so this integration only makes sense. Agents should not need to set up saved searches in both places as they do today.

MLSs are already in talks with their vendors to align the client portals.

MLS vendors are not particularly interested in sending millions of emails - they get no benefit from the consumer traffic - its just an expense for them that Homesnap could unburden from the MLS system. Sounds like a win - win - but we will see. Its too early to jump too far out ahead of ourselves. One step at a time. (BPP is WAV Group's client)

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 17:08:59 -0000

Yes, they survey their members - who is your MLS?

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:52:45 -0000

By the way - its is probably a good data point for you to know that 300,000 agents already use HomeSnap as their mobile client servicing tool (over 50 MLSs), and last September, their monthly uniques were just over 4 Million consumers - clearly this is nowhere near the top portals, but it is a damn good start - more than any of the national franchise portals - It will definitely take a lot of energy to scale this, but broker leaders like Whitehead, franchise leaders, and MLSs all seem to agree and believe that this is the best strategy - and certainly one that is better than doing nothing. ( I work for BPP as a consultant)

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:49:30 -0000

Sounds like your small team is killing it! Way to go. I cannot tell you how frustrated we get when agents do not save searches on their own agent website for their clients - drives me nuts. The 100 Million is a real number - came from CoreLogic - by extrapolation, the number would be about 200 Million if you consider that Matrix has about 50% of the MLS industry. It scares me to extrapolate like that - but if you talk to a bunch of agents (as we do), the client portal in the MLS is one of the most popular features.Go figure! (BPP is a consulting client of WAV Group).

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:43:20 -0000

do agents tell consumers to use Zillow?

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:42:41 -0000

Its the highest rated consumer real estate app in the Apple store - which is a great start - and the data is from the MLS (accuracy, timelines, etc). Consumers love MLS consumer sites like HAR.com, MLSListings.com, MLSLI.com, and MRIShomes.com - they prefer them to portals like RDC, Z, T, and Homes. They trust the data and say that they like knowing that its the "good stuff" that the Realtors access. For the most part, these sites have more consumer traffic than the leading portals in those markets (Hitwise MSA studies). (I work for BPP as a consultant)

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:37:54 -0000

The brokers of the broker portal agree with you. Their thesis is that since an MLS consumer facing website is now an NAR sanctioned basic service of the MLS, the brokers would prefer a national site vs. a local site - The belief is that it will have a better chance of success. (I work for Broker Portal as a consultant).

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:36:01 -0000

As a point of reference - the Broker Portal does not intend to advertise - rather it will produce advertising creative like TV Commercials, Radio and print ads, online ads for adwords and Facebook, etc. It will be up to the local MLS to apply advertising strategies - if at all. But when they do, they will have the same creative and messaging as other MLSs around the nation who are advertising. (I work for Broker Portal as a consultant)

Re: Why Brokers Support The Broker Portal

Victor Lund — Mon, 13 Feb 2017 16:33:44 -0000

for the same reason why agents use the client portal in the MLS - today - 100 million emails are sent each month out of CoreLogic Matrix to consumers - Do you consider CoreLogic to be a competitior? Of course not. (full disclosure - Broker Portal is a WAV Group Project)