http://disqus.com/by/Susan_Young/enTue, 16 Dec 2008 05:07:23 -0000http://www.returnpath.net/blog/2008/12/targeted-email-sightings-alive.php#comment-4426416<p>Now more than ever we find that consumers are turning toward online purchasing. Here in the UK it seems that people are turning to the web in droves - probably because it is much quicker to compare prices online than it is to visit half a dozen outlets, not forgetting of course that we all realize you can often get the same item at a lower price online.</p><p>As part of this online 'upturn' we are finding that even just a little targeting of emails increases email sales, but beware, we are also finding that opt-ins are becoming less tolerant of marketing emails generally, long-standing opt-ins are increasingly hitting 'unsubscribe' or (even worse) 'spam'.</p>Susan_YoungTue, 16 Dec 2008 05:07:23 -0000