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Re: Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World

SocialMediaDynamics — Thu, 08 Oct 2009 17:50:49 -0000

Great article. Coming from traditional through direct response to Internet and now social marketing, I've been trying to educate both agencies and advertisers about how social is different and how they can and need to incorporate it. I'm delighted to see you write about these imposing issues. Both the media and creative sides of agencies will have to greatly tweak what they do. Media placement may add social media placement services and Account Managers will have to provide results of offline as well as online campaigns.

Creative-types will have to adjust the messaging from hard-core hard-sell to engage and soft-sell. It's doable. We know they can adjust. Those "mavens" that have in top companies were able to see revenues increase by 18% with social media (see engagementdb.com for the study by Wetpaint/Altimeter).

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Re: Repositioning The Traditional Advertising & Marketing Agency In A Social Media Driven World

SocialMediaDynamics — Thu, 08 Oct 2009 17:47:06 -0000

Creative-types will have to adjust the messaging from hard-core hard-sell to engage and soft-sell. It's doable. We know they can adjust. Those "mavens" that have been active in top companies were able to see revenues increase by 18% with social media (see engagementdb.com for the study by Wetpaint/Altimeter).

@social_dynamics