Disqus - Friends of ScottKilmartin

Re: What is Web 3.0 and how will it impact PR?

mattlawton — Tue, 11 May 2010 22:53:22 -0000

Enjoyed this video and thinking about your conclusions. I'd add that, to me at least, PR will need to find new metrics for success. 'Coverage' will be meaningless if it's even possible to show in the traditional sense, although the 'noise' made by a story might be easier to track if it can be labelled within the ontology so that it is tracked as it's shared. New metrics might include the ability for content to penetrate beyond its projected audience (since it would seem the semantic web is serving to narrow people's consumption choices based on their previous likes/dislikes). What happens if poor old Kanye decides he wants to record jazz...you might never know! Gotta lie down...headache coming on strong - lol

Re: What’s the use of social media?….’to do’ list

mattlawton — Thu, 17 Jun 2010 22:51:57 -0000

Thanks Jeff. Let me know which of the tools you find most helpful in the research phase.

Re: E-commerce Integration

mattlawton — Wed, 30 Jun 2010 00:15:11 -0000

That's good of you Warren - thanks. It would be helpful to know what aspects of our service could be improved as we grow. If you get chance, please reply here with your view on where the gaps are, so we can begin to address them.

Re: Ignorance in Paradise

mattlawton — Mon, 09 Aug 2010 00:11:52 -0000

Henrietta, Annabel, thanks so much for commenting. Education is indeed the key. Hopefully my passion hasn't scared anyone off who wants to genuinely understand the value that's added by a well managed online presence. The fact that this expertise costs money should not come as a big surprise, but maybe it's the fact that we sell a virtual product rather than something tangible, that makes it hard to convey the value proposition?

Re: Ignorance in Paradise

mattlawton — Mon, 09 Aug 2010 18:44:32 -0000

Thanks for your comment Karen. I can't imagine what you faced 13 years ago! Cutting grass must have been very tempting. I honstly think this individual has a genuine concern for the wellbeing of the biosphere but his methods of trying to drag people into the sewer are deplorable. I'm affraid I value my integrity far too much to let it go unchallenged.

Re: Photo-realistic sculptor, Ron Mueck wows Brisbane

mattlawton — Mon, 09 Aug 2010 18:48:24 -0000

Each hair is individually inserted with tweezers! There's a cool video that shows him at work.

Re: Photo-realistic sculptor, Ron Mueck wows Brisbane

mattlawton — Mon, 09 Aug 2010 18:49:24 -0000

7 year old loved it, 5 year old was just OK about it....he would have thought it better if they'd been made out of lego!

Re: ‘checking in’ on foursquare for
business and pleasure

mattlawton — Tue, 31 Aug 2010 01:39:22 -0000

Jack, I think we'll need a better incentive than that

Re: ‘checking in’ on foursquare for
business and pleasure

mattlawton — Tue, 31 Aug 2010 23:08:09 -0000

worth stating that the visitor stats for the three sites you've mentioned are for their websites and do not reflect usage of the applications from handsets. Brightkite is actually a really nice app and I think it's one of the only ones that allows businesses to customise their badges. They also set levels of rewards for all users not just the mayors. It's funny how sometimes the superior products don't prevail over those that acquire a certain cache. This may point to the importance of branding. For more on that subject read this: http://www.digitaltonto.com/2009/branding-in-th...

Re: Embracing Silly: The Seriousness Of Social Media

mattlawton — Thu, 02 Sep 2010 06:21:55 -0000

Hey Rich, I like your approach in disolving the seriousness that surrounds all this silly stuff we call social media. Maybe @shelholtz was more on your wavelength than I was in responding with a plea to explain your viewpoint. I'm always desperate to understand people's opinions and I was perplexed at your reaction to what I thought was a good piece of writing. You've certainly delivered a rationale here and it's living proof of the dangers we each face in disapearing up our own backsides when it comes to analysing our trade. I guess that's the very point you seek to make.
Thanks for plugging my pre-pubesent blog, it's embarrassed me into writing something of a bit more substance. Irreverance has taken over of late and that just won't do! ;)

Re: Website photography: go with a pro

mattlawton — Thu, 09 Sep 2010 20:44:09 -0000

Thanks for the comment Warren. I checked out your site and you have some terrific stuff that certainly helps overcome the many of the issues with stock photography. Happy for you to plug xoodu here because it's relevant to the discussion. Thanks again.

Re: Two Englishmen in LA

mattlawton — Thu, 23 Sep 2010 07:28:21 -0000

Patrick, that's obviously you on the bike! Thanks for stabbing me in the back with an umbrella... and all because I tried to peep when you pooped on our first day in the office!

Re: Website photography: go with a pro

mattlawton — Fri, 12 Nov 2010 05:59:28 -0000

Hi Danielle, well I'm chuffed that you've not taken my negative review to heart - thank you so much! Not everyone would allow me to get away with being so cheeky! You've left the door open for me now though!! It's such a promiscuous business name and the flirty office talent on the right hand side of the page almost makes you look like an escort agency!
Good for you for tracking your brand mentions or reviewing your site traffic to notice this post. It shows you're ahead of the pack on reputation management at least!
I think you should consider abandoning your website and using a blog instead. Your 5 or 6 web pages will never rank well in Google as they are but if you blog regularly, you're likely to be found much more frequently by prospects. We don't really work in your sector so can't help you directly, but happy to offer more in depth advice if you would like to email matt at punklogic dot com dot au
Very best wishes to you and accounting affaires.

Re: The Respectable New Face of Five by Five LA

mattlawton — Mon, 03 Jan 2011 17:14:40 -0000

the first and last time my old man will ever be under the Queen!

Re: Twitter & Flooding in Queensland

mattlawton — Fri, 28 Jan 2011 02:23:00 -0000

I was in the US during these events and there was an initial lack of media coverage. ALL my information came from following the #qldfloods hashtag and on youtube. I was able to quickly determine the true extent of the danger rather than allow sensationalised mainstream media reporting to alarm me. The loss of life and damage to property was astonishing and tragic, but the media frenzy and hyperbole only served to patronise in my opinion. Furthermore, the comments I read in social media spaces were genuine and did not insult my intelligence or sentiments.

Re: The Unbearable Lightness of Being Digital

mattlawton — Mon, 31 Jan 2011 02:40:39 -0000

I recall us losing a pitch once to an agency that came up with the absolute realisation of the opening point you make here.... a slowly disappearing website! An idea that sounds intriguing by turning the intangible transient, but ultimately proved a total dud I recall. I think all media has equal scope for profundity and monotony alike. Take this comment for instance....

Re: Why ‘Social Business’ doesn’t work

mattlawton — Wed, 16 Feb 2011 05:36:04 -0000

This problem may fix itself as business cultures all change to embrace 'social' practice and it becomes the norm - a redundant prefix. Social enterprises may well remain distinct.

Re: Crush Notifier, From The Makers Of Breakup Notifier, Finds Mutual Crushes

mattlawton — Sat, 26 Feb 2011 06:55:13 -0000

Diego, there are 69 comments on here and yours is the only constructive one. Take a bow my friend.

Re: Homefront – The Voice of Freedom Campaign

mattlawton — Thu, 03 Mar 2011 15:07:50 -0000

There's a great level of buzz about this game building online too: check out https://www.facebook.com/ho...

Re: The Art of Social Media

mattlawton — Thu, 03 Mar 2011 23:17:36 -0000

Kim, Wyn, Tim - thanks for stopping by. Keep me updated on your progress and any measurable results and I'll be happy to feature your successes in future presentations.

Re: Photo-realistic sculptor, Ron Mueck wows Brisbane

mattlawton — Wed, 09 Mar 2011 02:37:12 -0000

Agree but there are also some miniature figures that had equal impact if not more. The old lady asleep under the blanket was so touching... I think Mueck is just a confident experimentor and must just be very very interested in people's vulnerabilities and weaknesses. Frailty of the human condition and all that ;)

Re: Profiteering in the face of disaster: How airlines are making a buck while Japan weeps (UPDATE)

mattlawton — Tue, 15 Mar 2011 06:39:06 -0000

Wow. It is hard to fathom how a major airline can be deaf to the damaging conversations around events of this magnitude. It must come down to a lack of leadership within the organisation. Depressing. I think you made the right call on your trip though. With good fortune, you'll be able to visit Japan in the near future and help them rebuild their economy when they're in a position to actually recover. Cathay Pacific's actions are so tragically short sighted it's truly alarming.

Re: Share YOUR story

mattlawton — Tue, 27 Mar 2012 21:16:01 -0000

Hi China55 what web browser are you using? We can try to resolve for you. Thanks for your comment.

Re: Arriving at a definition for Always-On Marketing

mattlawton — Tue, 27 Mar 2012 21:24:41 -0000

seems to me that only brands with big, deep, committed pockets can afford to be always on. It would be interesting to see how smaller, younger, niche brands are adopting this approach.

Re: Gold at IVCA

mattlawton — Tue, 27 Mar 2012 21:27:28 -0000

Congratulations everyone! Marvelous to see such hard work recognised.

Disqus - Friends of ScottKilmartin

Re: What is Web 3.0 and how will it impact PR?

Re: What’s the use of social media?….’to do’ list

Re: E-commerce Integration

Re: Ignorance in Paradise

Re: Ignorance in Paradise

Re: Photo-realistic sculptor, Ron Mueck wows Brisbane

Re: Photo-realistic sculptor, Ron Mueck wows Brisbane

Re: ‘checking in’ on foursquare for business and pleasure

Re: ‘checking in’ on foursquare for business and pleasure

Re: Embracing Silly: The Seriousness Of Social Media

Re: Website photography: go with a pro

Re: Two Englishmen in LA

Re: Website photography: go with a pro

Re: The Respectable New Face of Five by Five LA

Re: Twitter & Flooding in Queensland

Re: The Unbearable Lightness of Being Digital

Re: Why ‘Social Business’ doesn’t work

Re: Crush Notifier, From The Makers Of Breakup Notifier, Finds Mutual Crushes

Re: Homefront – The Voice of Freedom Campaign

Re: The Art of Social Media

Re: Photo-realistic sculptor, Ron Mueck wows Brisbane

Re: Profiteering in the face of disaster: How airlines are making a buck while Japan weeps (UPDATE)

Re: Share YOUR story

Re: Arriving at a definition for Always-On Marketing

Re: Gold at IVCA

Re: ‘checking in’ on foursquare for
business and pleasure

Re: ‘checking in’ on foursquare for
business and pleasure