Disqus - Latest Comments for RossRaeburn

Re: Rexona Australia's Greatest Athlete

RossRaeburn — Mon, 09 Feb 2009 01:57:10 -0000

Hi rpeal, securing a prime time slot would definitely increase ROI and awareness. Difficult to get off the bat (sorry for the sports puns) however year 2, 3... should be a lot easier, especially based on how the series is currently being received.

A large part of the digital strategy focuses on extending reach and awareness through digital. Campaign site, facebook profile, video content in banners, widgets, forums... all geared towards getting as many eyeballs across the video content as possible.

This approach does throw up challenges around metrics and boiling down the pages of analytics to a simple UB's reached figure however we're working on a model that does just that (as much as physically possible hehe).

With the oppertunity to watch the show full screen and small screen (thanks to Vodafone) we too are keen to see if digital as a channel reached more people than TV. We'll keep you posted.

Cheers, Ross (who you know doubt guessed works on the brand)

Re: Internavi: Moses

RossRaeburn — Mon, 08 Dec 2008 00:07:26 -0000

Would love to have been a fly on the wall whilst the agency sold the idea into the client, 'so picture it, moses standing in the top banner, raises his hands....'.

Re: Matt Griswold [dot] com

RossRaeburn — Sun, 07 Sep 2008 05:01:51 -0000

FYI http://takemetoyourleader.c...

Re: Social Feed Reading

RossRaeburn — Mon, 01 Sep 2008 19:29:05 -0000

Thanks for the invite mate. Like everyone I try and keep at least one finger on the pulse and update the feed every day.

http://www.google.com/reade...