Disqus - Latest Comments for Richardatdell

Re: Dell provides fabulous resource on social media for small-medium businesses

Richardatdell — Mon, 16 Apr 2012 10:39:59 -0000

Thanks for the reference and feedback, Lee.

Re: Stop Trying to Take the Easy Way Out

Richardatdell — Wed, 11 Apr 2012 11:10:54 -0000

Thanks for the link, tweets and good to "virtually" connect :-)

Re: How Dell Gets Its Social Media Strategy Right

Richardatdell — Mon, 09 Jan 2012 15:50:12 -0000

Thanks for the perspective and analysis. Feedback like this helps us determine if we are headed down the right track. Of course this is a journey and we are constantly experimenting and trying new things. Really appreciate knowing that you find our efforts to both integrate our activities plus use different social "profiles" to connect with people on matters that are of most interest to them beneficial. You and kevin are right...lots of ongoing and hard work behind the scenes..

Re: Reflections on Dell’s Social Media Facility

Richardatdell — Tue, 13 Dec 2011 11:59:12 -0000

Thanks for this perspective on our continuing journey,Geoff. You make some valid points and your thoughts are intersting since often all we see are our Not-yet-perfect points. You have reminded me of the distance we are moving. Appreciated.

Re: SXSW 2012 - Google+ Business: Plus, Minus or Something Else?

Richardatdell — Tue, 16 Aug 2011 12:30:03 -0000

promises to be a great one and the panel will be on the bleeding practical edge of what it is all about

Re: The Google Plus 50

Richardatdell — Wed, 06 Jul 2011 16:51:36 -0000

Chris, you need the google +1 button on your site :-)

Re: What It’s Like To Roast Chris Brogan

Richardatdell — Mon, 23 May 2011 00:17:35 -0000

good one Jason and well done

Re: Dell launches Social Media Listening Command Center

Richardatdell — Thu, 09 Dec 2010 17:29:46 -0000

thanks for the report on this Willis and for calling us out for the efforts in listening. we are very excited about embedding social media across the company and this is part of that continuing effort to do so.

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Thu, 09 Dec 2010 15:06:37 -0000

got that too ...

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Thu, 09 Dec 2010 15:03:32 -0000

David...I think you will see in my first comment, it's about listen engage and act. Also noted, about embedding social media as tool for more people to do their work connecting with customers, while also keeping a sense of the large field of conversations. Thanks for the Congrats

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Thu, 09 Dec 2010 15:02:08 -0000

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Thu, 09 Dec 2010 14:59:19 -0000

Thanks for the Kudos Paul

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Wed, 08 Dec 2010 22:43:11 -0000

Carl....thanks and we will keep at it.

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Wed, 08 Dec 2010 22:42:57 -0000

John, I am sorry you feel that way...I was just trying to explain this is a two pronged strategy...at both the level of Dell employees connecting directly with customers, as well as from an overall corporate perspective

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Wed, 08 Dec 2010 16:08:54 -0000

Hi Steve, With more than 5000 Dell employees now trained in social media, many are actively listening across the Web as part of their jobs and from their desks or mobile applications in specific relation to what their job requires. That does not negate the need to aggregate information and intelligence from across the social Web, globally to both keep a pulse and ensure the conversations and commentary across the Web are getting to the right people wherever they are in the Dell organization, globally and functionally.

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Wed, 08 Dec 2010 13:38:42 -0000

Sean, not sure following is quite the right way to consider it, perhaps a derivative :-)

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Wed, 08 Dec 2010 11:51:20 -0000

I think you more likely see Radian6 Engagement console...but the general answer is we use number of things

Re: Dell To Launch Social Media Listening Command Center [EXCLUSIVE]

Richardatdell — Wed, 08 Dec 2010 10:58:39 -0000

Hi Erica,
Love your line about "We hope that it leads to brands becoming more participatory in online dialogue about them, and that those insights are used for optimizing product and marketing decisions."

For Dell that is exactly the premise that this is build upon...listen engage and act ...and not just optimizing product or marketing but across the fabric of the company. Thanks for the post

Re: Third Tuesday Toronto

Richardatdell — Tue, 30 Nov 2010 10:55:02 -0000

Hi Judy,

Thanks for the recap. 12 or 13 doesnt really matter :-) -- it really was also all about about depth and breadth and use of social media, not just for marketing but embedded across the business , to do better business.

Im glad you'll go back to #TTT, a wonderful and burgeoning community it seems across the country. Next time talk to me about your Dell experience...or tweet me if you want :-)

Re: Dell Streak – I’ve played with one!

Richardatdell — Wed, 14 Jul 2010 01:06:30 -0000

glad you liked it Lee and thanks for joining us (as well as for my vacation pointers!)

Re: 250+ Influential Marketing Minds Worth Following

Richardatdell — Tue, 10 Nov 2009 14:50:10 -0000

thnaks for the inclusion...honored to be amongst such company

Re: Twitter Hiatus – Where Is @geoffliving?

Richardatdell — Fri, 06 Nov 2009 12:47:16 -0000

good for you and enjoy the time :-)

Re: I am leaving Intel; joining Edelman Digital

Richardatdell — Thu, 29 Oct 2009 18:00:36 -0000

Michael who I got to meet and spend some real time with recently versus virtual time over the past year+ and Bruceeric who Ive worked with for a while....and rickmurray who i know from previous lives. Ya'all rock and are this is a great social media pairing. Bruce, we will miss you....i will a lot. However, congrats to you both and Edelman...what a crew!

Re: Dell Latitude XT Drivers Held Hostage: Day 7

Richardatdell — Wed, 28 Oct 2009 15:20:20 -0000

Rob,

we appreciate the feedback and have specific points you raised with teams at Dell who are working hard on various updates. The nTrig touchscreen is a matter we are aware of and one where the firmware has to be updated and then install new driver. Our teams are working on XT2 matters and will finish up the XT drivers shortly.

Re: Social Media ROI: Dell's $3m on Twitter and Four Better Examples

Richardatdell — Fri, 12 Jun 2009 15:41:42 -0000

Hi Marshall

Great post and thanks for the follow on examples with other businesses. They are excellent.

You are quite correct to state this is only one example of measurement. In fact, I posted about several other measurements Dell uses here:

http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/2008/12/by-dell-richard-binhammer.html

Just wanted to let you know that the revenue generation is only one of many measurements, and think some of my comments on todays news reflect that too ( see for example the post at the New Tork Times)

Vijay, there are very few Dell people who spend all their time doing social media/twitter etc. The more important assumption is really that social media can be/is an important part of anyones and everyones job, especially as it relates to our business model and corporate culture -- valuing direct connections with customers.

As for customer satisfaction and feedback, one indicator I have noted before (and is in the link above), we have seen a 30% decline in negative commentary very early and quickly after we began engaging online over 3 years ago.