Disqus - Latest Comments for RebeccaCaroe

Re: Marketing in Lockdown – Coming June 2

RebeccaCaroe — Mon, 01 Jun 2020 18:20:45 -0000

Why is it priced in Australian Dollars?

Re: SXSW PanelPicker®

RebeccaCaroe — Fri, 16 Aug 2019 00:25:57 -0000

This is SUCH an important topic. Coming out from the shadows is very important. It behoves SXSW to be at the leading edge of new things and using tech to focus on #midlife is a great opportunity. Let's not hide women in midlife any more..... Come and VOTE for this panel!

Re: Wrestler's Ben Forman writes home about his experience at Forbes 30 Under 30 in Asia | StopPress

RebeccaCaroe — Fri, 19 Jul 2019 00:09:22 -0000

Ben, your inspiration is worthy of the leadership position you have already been recognised for. As an [old-ish] person I wholeheartedly endorse your ambition and add this observation:
- Kiwis are often too fearful of 'what-others-think-of-me'
- Tall Poppy syndrome needs to die, fast

How do we get started and unite behind your vision?

Re: 7 Expert tips for collaboration between creative agencies & search agencies

RebeccaCaroe — Tue, 19 Sep 2017 21:17:26 -0000

And above all avoid turf wars between the agencies.... it is the most destructive, ego-driven thing.

Re: EY shot itself – and the wider business awards sector – squarely in the foot

RebeccaCaroe — Sun, 30 Jul 2017 21:24:23 -0000

When is "Tursday".... ? Seems to me turd day for EY

Re: Amazing Weekend of Rowing (May 2017)

RebeccaCaroe — Mon, 29 May 2017 20:29:42 -0000

Totally agree. I have started a private discussion with @MichielJonkman who is now in charge of TV media at FISA to ask exactly this question.

Re: Big’s Joe Holden: Detail can prolong an ad’s enjoyment

RebeccaCaroe — Wed, 05 Apr 2017 22:05:27 -0000

Thanks for picking this up and sharing.

Re: A little bit of Mary in my life

RebeccaCaroe — Tue, 28 Jun 2016 00:31:40 -0000

Alisa - great article.... and what made me laugh is that I thought the adverts in the middle of the page were just that.... not examples of your least-favourite page inserts! Well done.

Re: Parting with the lightweight men’s eight

RebeccaCaroe — Mon, 04 Jan 2016 17:23:02 -0000

I fear that this should be set in the context of the 2000m race format as well. Other sports, notably cycling, have successfully introduced new race styles and also got them into the Olympic programme. Rowing seems stuck in a time warp.

I have started a discussion about this on the Rowperfect blog http://wp.me/p4XW6x-5NJ

Please tell us your views

Re: ReachLocal Exposed: This Is What They Don't Want You To Know

RebeccaCaroe — Mon, 26 Jan 2015 17:41:24 -0000

Very grateful - you cover the obvious things plus what to do about them. I note they now have an ad agency affiliate program running too.

Re: Making rowing local and affordable

RebeccaCaroe — Sun, 07 Sep 2014 02:17:43 -0000

We interviewed Jim for this project in 2012 and here's the link https://www.rowperfect.co.u...

He also came on RowingChat the rowing podcast in 2014 talking about the project.

Re: World Best Time for World Champs opening day

RebeccaCaroe — Wed, 27 Aug 2014 06:20:26 -0000

Mary. It's on the racing next day. Half the events race one day alternating. Good luck

Re: Customer Experience on Both Sides of the Atlantic

RebeccaCaroe — Sun, 24 Aug 2014 20:52:18 -0000

And as Kate Frasca says in her email about this article "Customer Experience on Botch Sides of the Atlantic". Seems only one side is botching it up.

Re: Don’t be evil?

RebeccaCaroe — Wed, 06 Aug 2014 00:13:56 -0000

What Alex writes is true. I spent this morning writing up a "workaround" to a Google Analytics situation where search keywords no longer show up in analytics results.

Google controlling the reins of power means the opportunity for those of us with ingenuity can figure out work-rounds for our clients by which they stay one step ahead of the competition.

As regards his point about paid advertising and working to keep more $ in New Zealand, my view is that as a direct marketer I prefer not to do display advertising.
Since taking on content marketing as an SEO tactic and a means of generating social follows and articles to use in direct marketing, I rarely advise my clients to pay for display.

But for many B2C brands it's a fact of life that they need it.

I pay Google. I sometimes pay Facebook.
I've never paid Linked In or Twitter yet... but that time may come.

I certainly admire his attempts to innovate in marketing - too few people do that - we ran a Native Advertising un-conference in June
http://creativeagencysecret...

\This was our attempt to drive New Zealand media owners closer to creating local advertising opportunities that will allow brands to choose to spend their marketing dollar here with local media companies rather than choose foreign-owned entities.

So I applaud Alex and support his endeavours.

Re: 5 digital hijacks of the #CommonwealthGames

RebeccaCaroe — Tue, 05 Aug 2014 23:13:45 -0000

We got a great one here in NZ for all the New Zealand Athletes. Promoted by the national Olympic committee the hashtag #makingusproud got heaps of traction and they did a new image for each athlete's medal which went viral on social channels.

Re: Morning Advantage: An Ad Campaign with Real Staying Power

RebeccaCaroe — Thu, 20 Dec 2012 22:21:12 -0000

Love the KFC campaign idea. It just goes to show that persistence and diligence pay off for brands (who doesn't remember Victor Kayam?)

The campaign-based nature of a lot of consumer advertising is short term and IMO undermines long term brand messaging, Unless a canny strap line is religiously delivered on every consumer message. Think "Intel inside" or "That was easy".

Here's a recent post about "Better" and other terrible trendy copywriting words that are better avoided.

http://creativeagencysecret...

Re: Innocent smoothies team up with Marmite - WIN the chance to try and early sample!

RebeccaCaroe — Wed, 04 Apr 2012 19:08:22 -0000

I love the fact that Innocent have the courage of their own convictions... who was the 'taste tester' who had to put up with it?

We're looking at the New Zealand Marmite shortage [Marmageddon] as another thing that could have been an April Fool, but wasn't!

Global Culture did a t shirt about it and there are some pretty funny pictures around Facebook if you search!

Re: Marmageddon Approaches as New Zealand Runs Out of Marmite

RebeccaCaroe — Tue, 03 Apr 2012 19:59:25 -0000

You've got the wrong photo - that's the British marmite which has a different recipe from the New Zealand one. http://www.facebook.com/glo...

Global Culture has made up a 'Marmageddon' t shirt to commemorate the moment.

Re: Chow Bella - Ando Muneno - Marmite Shortage Inspires Panic in New Zealand

RebeccaCaroe — Mon, 02 Apr 2012 18:15:31 -0000

We;'re a Christchurch, New Zealand company and we have done a t shirt to celebrate the Marmageddon 'crisis'. http://www.globalculture.co...

Re: We Are Social’s Social Business Notes #4

RebeccaCaroe — Fri, 09 Mar 2012 11:30:32 -0000

Robin and the team, I find huge value in these monthly roundups. Have you considered making them (alone) into a subscription?

If no, may I recommend Feedblitz.com for their feed separation tag service which could deliver for you.
Thanks again for your hard work.

Rebecca Caroe
Creativeagencysecrets.com
A blog about agency business development

Re: Brands Seeking Agencies

RebeccaCaroe — Thu, 27 Oct 2011 01:13:40 -0000

Delighted - hope you got more than a tuna sandwich!

Re: Kiwi CMS makes ‘game changer’ list - TechDay

RebeccaCaroe — Mon, 12 Sep 2011 22:16:34 -0000

Great article, I work for Contegro and we are really proud of "getting noticed" in this way. Thanks to TechDay for backing up and continuing to write about us.
David, do you know any web developers who would like to try out Contegro? Our ideal customer is a business who builds websites valued at $30,000 plus. Please help us build awareness.
Regards
Rebecca

Re: List Building for Bloggers Series #12 – Are you in the Three Danger Zones of Spamminess?

RebeccaCaroe — Tue, 09 Aug 2011 17:08:34 -0000

Yes I get frustrated when Outlook does not display HTML they way I intend. Do you have any advice for us on this?

Re: Henley Royal Regatta roundup – Sunday

RebeccaCaroe — Mon, 04 Jul 2011 20:20:05 -0000

The Photographer is Katie Steenman

Re: Facebook Beats Google for Local Business Advertising

RebeccaCaroe — Tue, 14 Jun 2011 01:39:44 -0000

Yes Rob, it's clear that if it is free it's hardly "advertising". Though that's how the Yellow Pages roped us all in years ago... a free profile, go on. [then there was the bold, super bold and star trek uber-super-duper bold option on top!]