Disqus - Latest Comments for RaxLakhani

Re: A Drop in the Ocean: On the Three Seasons of Netflix's Mesmerizing Dark | TV/Streaming | Roger Ebert

Rax Lakhani — Fri, 29 Apr 2022 15:00:57 -0000

I just watched all 3 seasons back-to-back and am still covered in goosebumps.

The storytelling from beginning to end(!) is mind-blowing.

The casting is excellent and brings credibility to the different versions of each character across a huge timespan.

Visually, the series is stunning, particularly when matched with a haunting soundscape and score.

Dark makes the viewer work hard to follow along, but the cognitive gymnastics pay off for those of us who commit to the mystery.

The series lives up to its name.

Re: The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast

Rax Lakhani — Sun, 27 Jun 2021 20:12:24 -0000

@Jeremiah Owyang, this is one of the best overviews of the social audio ecosystem that I've come across! Great work :)

Re: Google Chrome Live Caption now available on desktops

Rax Lakhani — Thu, 29 Apr 2021 16:29:21 -0000

I've started to play around with Live Captions in Chrome and it's a lot more accurate than I had expected the feature to be. One frustrating thing however is that there doesn't appear to be a way to copy the transcribed captions for pasting into a text document. I'd like to be able to have the option to download the captions as a .txt file and save it locally.

Re: Making a Stunning Presentation: Google Slides Transitions Edition

Rax Lakhani — Wed, 17 Mar 2021 07:44:26 -0000

I can't seem to add a trigger for animations. In PowerPoint, I have the option to animate an object if I click (or trigger) another object on the slide. Google Slides only allows me to animate an object on click, with previous or after previous.

Is there a workaround?

Re: Here’s Your Down-to-Earth Guide to Twitter Moments

Rax Lakhani — Fri, 18 Sep 2020 09:46:17 -0000

Hi Adelina, great round-up! Here's a question that I'm struggling to find an answer to:

If you add someone's tweet to your Moment, do they receive a notification letting them know?

I'd love to find out an answer to this.

Thanks again :)

Re: Yay. It's Katie

Rax Lakhani — Wed, 29 Jul 2020 20:05:06 -0000

Hi Katie, congratulations on the new site. It's so great to see the passion that you have for the industry and I'm excited to read all of the thoughts and insights that you'll be posting.

If you ever want to talk about diversity and inclusion issues facing the PR and communications industry, feel free to get in touch with me.

All the best with the blog!

Rax Lakhani

Re: 28 Ways to Repurpose a Blog Post – Content Repurposing 101

Rax Lakhani — Sat, 06 Jun 2020 17:28:30 -0000

Absolutely LOVED this article. You've clearly outlined lots of genuinely useful tips on repurposing content and the third-party links to tools like Designrr have been really valuable to me and have helped me discover some great services.

I've also started to read some other blog pieces from the Quuu team and the quality of your articles holds up across lots of different topics you cover. I'm a PR and social media consultant who often delivers training sessions on making the most of content. You've definitely given me lots of fresh ideas and new ways to present digital content, so thanks very much!

Re: MD Debby Penton Leads MBO Of UK Tech Firm Wildfire

Rax Lakhani — Tue, 05 May 2020 12:56:59 -0000

Such exciting news, Debby!

Always good to see a Surbitonian in the news :)

Hope you're all staying safe.

Rax

Re: This week in PR (24 May)

Rax Lakhani — Fri, 24 May 2019 15:22:47 -0000

I'm feeling quite nostalgic leaving comments on a genuine blog post!

And thanks to you, it isn't as lonely as I remember!

Re: This week in PR (24 May)

Rax Lakhani — Fri, 24 May 2019 06:04:32 -0000

As always, a great round-up and plenty of links for me to work my way through this weekend!

Re: Is Facebook Organic Marketing Dead? : Social Media Examiner

Rax Lakhani — Mon, 01 Apr 2019 23:23:40 -0000

I have to really congratulate Mari for some refreshingly useful insights here on what is currently working on Facebook. The interesting elements of the article that summarises Maria's advice are also very much looking to the future and trying to predict what Facebook's long game is, particularly with regards to video and Group engagement.

I think that the whole organic vs paid debate needs reframing as the writing has been on the wall for a while now. Instead of writing off Facebook as a marketing platform as many commenters have done here, we need to use the platform differently to the way brands have done in the past.

Yes, brand pages are no longer the "build it and they will come" eldorado of years gone by, but they still serve a purpose. They are a place that people actively search for to check out offers, deals, advice and news as well as being a destination for reviews, customer support and mobile check-ins and tagging the brand.

Facebook's Messenger functionality is evolving into something quite incredible and is being used for real-time customer support, automated chatbot FAQs, audience segmentation through multiple choice buttons, survey activation, location based push notifications and as a content delivery service in its own right.

Also, as Mari rightly points out, the place brands should be in 2019 is in Facebook Groups. They are freaking amazing and have tonnes of engagement features that really help a company grow a genuine community (a Page never was a real community in my view) that rewards subgroups of customers or followers with niche content and discussions. Facebook isn't necessarily the place to engage a homogeneous audience but instead somewhere to interact with new or existing communities.

If you see Facebook as purely an ad delivery platform, you're missing the point. Do a search for a product, issue or topic and then filter results by groups. Join these groups. Then search these groups for keywords and questions. Add value to existing conversations. Share valuable content. Ask useful questions...

Getting links to Facebook posts and sharing them off platform is also handy.

Facebook is evolving, sure. It's not what it used to be but that doesn't mean it is not relevant. It owns WhatsApp. It owns Instagram. It is aiming to own Live broadcast. It wants to compete with YouTube. It is a search engine in its own right too. It is also an event listing aggregator. It is a local communuty message board...

Once again, I love all of the advice and insight in this article. Thanks so much!

Re: About

Rax Lakhani — Fri, 22 Feb 2019 18:31:49 -0000

Is this the official site for the Indy Group?

Re: 12 Useful Facebook Features for Marketers

Rax Lakhani — Tue, 24 Apr 2018 11:10:23 -0000

Julia, as a social media consultant I always get a lot of Facebook marketing tips via email and my Flipboard feed. Your article is one that really stood out. Your tips are genuinely useful and I live the way you give screenshot to illustrate your points. Social Media Examiner is hands down one of the best sources for useful tips and resources available to digital marketers. Keep up the great work!

Re: Lucre continues to step it up a gear

Rax Lakhani — Tue, 05 Sep 2017 06:47:16 -0000

Lack of disclosure that this "article" was written by an employee of the agency is laughable.

Re: How to impress a PRWeek Award’s judge

Rax Lakhani — Thu, 06 Jul 2017 10:30:32 -0000

Great advice, Paul. These tips are also good for any agency to build into their day-to-day business values regardless of whether their work is being considered for an award. If an agency lives and breathes commitment to PR excellence, the awards should take care of themselves.

I've worked with a number of agencies over the past few years who only consider awards after campaigns have ended. The thought process at many of these goes something like: "how do we present our campaigns so that they would be considered for an award shortlist?".

The agencies I tend to value more are the ones that ask the above question as part of their checklist at the start of campaign planning. Every agency client no matter what sector or size of business deserves to be at front of mind when their PR company proposes a potentially award-winning campaign.

Your final point about proving long-term value past the shelf-date of a campaign is spot on. PR is an effective channel for triggering behavioural change but very few agencies look beyond coverage when evaluating success.

Good luck to all the agencies currently being considered for an award. I hope they make the judges think long and hard...

Rax Lakhani

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Re: Why All Your Marketing Should Be Experiential Marketing

Rax Lakhani — Thu, 28 Jul 2016 05:42:27 -0000

Couldn't agree more. If your marketing doesn’t alow for people to somehow get up close and personal with your brand, you're missing a trick. Experiential doesn't have to be overly complex or expensive either.

Re: London's First Dedicated Chinese Hotpot Restaurant Has Opened

Rax Lakhani — Tue, 05 Jan 2016 13:24:31 -0000

This place sounds delicious! Thanks for a great tip-off, Helen! My wife went to a restaurant like this in Shanghai and I've been looking for one in London. Definitely will check it out in 2016.

Re: How Can Luxury Brands use Social Media?

Rax Lakhani — Sun, 04 Oct 2015 13:40:15 -0000

Hi Iris. Some great advice here with equally good case studies!

Re: My Weekend Confusing People With a Futuristic Credit Card

Rax Lakhani — Thu, 07 May 2015 09:02:34 -0000

I'd love to have one of these

Re: London’s Best Restaurant Toilets

Rax Lakhani — Wed, 11 Feb 2015 14:08:38 -0000

Great article. I love the look in Sketch! Crazy Bear in Fitzrovia has some pretty blingy toilets too. My fave ones recently have been the Gents' loos in Hutong at The Shard which not only have a great view but the urinals also allow you to Lord it over London. Literally!

Re: You can’t always get what you want…

Rax Lakhani — Tue, 20 Jan 2015 11:36:01 -0000

Great post, Gill. I think that we can use this kind of scenario to tap into topical content for social feeds. For example, if Katie Price is spotted looking really rough (quite probable), we could tweet her account from one of our make-up clients. Likewise, on Eviction Night, we could tweet from one of our travel clients about making a quick getaway. If they're whinging about not eating enough, we could tweet from one of our restaurant clients... etc.

Re: I Won't Hire People Who Use Poor Grammar. Here's Why.

Rax Lakhani — Sat, 20 Sep 2014 04:30:31 -0000

Yes! Yes! Yes!

Re: Social Complaints – Pay Attention!

Rax Lakhani — Fri, 08 Aug 2014 08:33:31 -0000

Great advice Brett

Re: Going Loopy at Glastonbury

Rax Lakhani — Tue, 05 Aug 2014 09:42:46 -0000

I would LOVE to be able to use this for a client campaign. The technology is getting cheaper and more widely available, so there's no reason why this kind of immersive PR can't be practically be included as part of an event.

Re: London Chains That Do Impressive Cocktails

Rax Lakhani — Sun, 13 Jul 2014 11:00:34 -0000

LOVE Dirty Martini!