Disqus - Latest Comments for QueenAnneCaulfieldhttp://disqus.com/by/QueenAnneCaulfield/enMon, 21 Apr 2008 16:50:48 -0000Re: MEDIAdeluge - Marketing Truismshttp://www.mediadeluge.com/post/32394417#comment-362025<p>Great points. I always like to think back to my Mktg class in B-School where they emphaised the importance on building a trust in the brand. Convince your target that they can trust your product and then push the envelope so they believe they NEED your product. Once the "+'s" outweigh the "-'s" in the +/- analysis, you typically have them hooked.</p><p>And thank you for stressing the importance of a "Blue Ocean" strategy. </p>QueenAnneCaulfieldMon, 21 Apr 2008 16:50:48 -0000