Disqus - Latest Comments for Michelle_iMediaWorks

Re: The F Word

Michelle_iMediaWorks — Fri, 12 Jun 2009 13:48:42 -0000

Chris -

Love the brevity and simplicity of how you express what many of us are thinking and feeling! Ditto - it's not about me. Brands should take a lesson...when its about others (e.g. Target's Bulleye Charity Vote), then conversation from the heart and soul naturally come through and valuable engagement between real people happens.

I believe that each of these channels, whether its the Web site, blog, Facebook Fan page or group, Twitter, etc. should have a distinct role in communicating and engaging the community. If you've got a compelling need and the channel is the right medium - then go for it. But if you don't have a specific purpose, then creating spaces to pay homage, in my opinion, are a short-lived waste of time and clutter what social media is all about - Passion + Sharing = Community.

Hope to meet you in person at next week's #140conf in NYC!

Cheers,
Michelle Batten
@iMWConnect

Re: 3 more questions marketers should ask about social marketing

Michelle_iMediaWorks — Thu, 21 May 2009 20:33:00 -0000

Jeff -

Love your adds - here is mine:

Are you an observer or participant in social media yourself? It's generally best if one can "crawl" before they "walk" and "walk" before they "run" - agree?

Michelle Batten
@iMWConnect

Re: Twitter: What, Why and How

Michelle_iMediaWorks — Mon, 18 May 2009 12:10:10 -0000

Hey Jeff -

Excellent presentation - thanks for including my Tweet (as @AtlCavalier) :)

We've seen several brands succeed with customer service, public relations and product launch efforts - curious if "social sales" came up as a topic during your discussion. Has anyone found any examples of purchases made from Tweets? I'd also be keen to know if there are any Twitter tools that have been developed to facilitate e-commerce or auctions from places such as Craigslist or eBay? It seems to be the most likely next frontier.

Cheers,
Michelle Batten
@iMWConnect

Re: Social Media Campaign Gives NBC’s Chuck a Fighting Chance

Michelle_iMediaWorks — Tue, 05 May 2009 13:22:49 -0000

I think David's comment on the "big difference between Save Chuck and other fan campaigns is rather than sending unnecessary trinkets to the network or just posting loud and often on message boards and writing letters, fans were hitting up the show's advertisors directly. THAT definitely stands out" should not be missed. I have not watched the show, but am curious to know much effort was put into creating conversation and community with fans BEFORE they were in jeopardy of going off air? Intention is key. If the show's creators and primary advertisers had a joint strategy to cultivate and grow a community that crossed offline and online from the very beginning, perhaps it would have been enough to keep the show OR at least justify its migration into an online comedy series and further extend NBC's content footprint.

Michelle Batten
@iMWConnect