Disqus - Latest Comments for MichaelMuse

Re: Here are the line combinations the Stars have used this season, pick your favorites

MichaelMuse — Thu, 14 Dec 2017 06:56:07 -0000

Loving Janmark-Spezza-Radulov

I want to see
Benn-Seguin-Pitlick
Benn-Faksa-Seguin

and I don't remember seeing but love the idea of
Roussel-Hanzal-Ritchie

Re: How to Work Productively in Slack Without Distraction

MichaelMuse — Thu, 23 Feb 2017 14:49:04 -0000

Matthew - this was an awesome post! I actually fleshed out that Starring idea and put a bunch of data against it - let me know what you think! https://medium.com/do-not-e...

Re: 10 of the most underrated movie sequels of all time

MichaelMuse — Tue, 15 Oct 2013 11:54:36 -0000

Totally agree on Batman Begins as the best of the trilogy!!

Re: Strong Opinions @marksbirch

MichaelMuse — Wed, 07 Aug 2013 11:13:46 -0000

Great post Mark - totally agree

Re: The Founder’s Dilemma | Strong Opinions @marksbirch

MichaelMuse — Fri, 28 Sep 2012 12:13:56 -0000

Great stuff, totally agree. I try to say this every time I find myself giving advice. Advice is just another data point.

Re: SXSW PanelPicker

MichaelMuse — Thu, 06 Sep 2012 17:12:17 -0000

I really want this to happen

Re: LocalResponse Targets Ads by Tweets, Check Ins, Pins, Etc.

MichaelMuse — Wed, 30 May 2012 14:53:54 -0000

I think you make some totally great points, and part of it is figuring out ways to push the envelope in that transparency. My thought has always been that a bigger portion of the creative should be dedicated to this, which would be really cool. For example, Id actually like to try to fit into a single English sentence - what targeting bucket you matched to, and who the chain of data partners were that were used, as part of the opt out language.

The challenge is the relatively small space of creative provided for communicating the sponsor message, and the difficulty in explaining this data interchange and safeguards to a potentially paranoid mass consumer who often doesn't actually care to learn/understand what is happening. Furthermore, many don't even understand that it is the number, relevance, and prominence of ads they see are their payment for consumption of 'free' sites, and that better targeting data could help that. Sometimes it feel like consumers face a 'tragedy of the commons' choice, where if they could choose - advertisers would have no data signal, early adopters would use ad blockers, and publishers would either barrage their remaining traffic with untargeted and low performing ads, or go out of business entirely. Not to sound dramatic :)

Startups like ours have to compete with much larger AdTech companies who sometimes do far less in the way of innovations like you suggested, so hopefully this innovation in transparency is something that the regulatory bodies can help with and enforce fairly.

Re: LocalResponse Targets Ads by Tweets, Check Ins, Pins, Etc.

MichaelMuse — Wed, 30 May 2012 12:08:54 -0000

Hey Peter - just answering from LocalResponse.

It's essential that a company like ours uphold all industry best practices, and in some cases, suggest some new ones, to keep up with the innovation happening in the AdTech space. Beyond our legal obligation to each person who sees our ads, we owe this diligence around privacy to our advertisers, investors, and partners. Accordingly, we fully comply with DNT, we are also part of the Digital Advertising Alliance and are featured on AboutAds.info; our banners load the Ad Choices rollover that allows you to opt out of our campaigns and any data collection via Evidon, an industry leader in opt-out management. We are a member of the IAB and DMA; uphold their standards for compliance. We work dilligently to ensure to PII is never collected and work closely with top industry legal counsel to ensure our innovation never crosses a line. Our Privacy Policy is posted on our website: http://bit.ly/LRprivacy

Re: http://jessema.com/post/21332651112

MichaelMuse — Wed, 18 Apr 2012 16:56:04 -0000

this one is better
http://oatmeal.tumblr.com/d...

Re: http://hella-effing-rad.com/post/17720461770

MichaelMuse — Thu, 16 Feb 2012 14:30:43 -0000

Nice

Re: http://quintonma.com/post/16922514770

MichaelMuse — Thu, 02 Feb 2012 11:21:49 -0000

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Re: LocalResponse eyes big brands with full-service check-in advertising

MichaelMuse — Wed, 11 May 2011 11:08:55 -0000

Actually, Sam, the reach is 200mm users (I am from LocalResponse). By using APIs, we are able to address a much wider audience than if we needed to convince users to sign on to a platform of our own. Customers (merchants/brands) is obviously not 200mm though, yet :)

Re: http://voice.oneminutenews.com/post/4945329634

MichaelMuse — Tue, 26 Apr 2011 22:21:32 -0000

Love it! Ending cracked me up.

Re: The end of the app store innocence?

MichaelMuse — Tue, 05 Apr 2011 14:32:10 -0000

Im pretty torn on whether or not this is effective, I think the real deal is that media buying is only effective if it can help you make a step change in where you show up in the app store, or in the rare case that your funnel to paid users justifies the cost of acquisition.

The real problem at the heart of this is the App Store. Google is clearly doing what they can to disintermediate and democratize this.

Re: Twitter, I love you man, but …

MichaelMuse — Fri, 18 Feb 2011 21:05:30 -0000

From the perspective of a guy who is building a platform on top of primarily Twitter, this is disconcerting. I decided to respond with a long-format deck.ly tweet:

"Is @twitter anticompetitive for blocking Ubermedia while making #TwitterMobile a promoted trend? Is that a stupid question? Of course Twitter can do whatever they want, its their service. The service works like instant messaging services, not email: Twitter isnt open. But should it be? Should I be able to write more than 140 characters? Shouldnt I be able to 'microblog' into more than one platform? Does anyone else think that potentially Twitter has invented something larger than itself? Im partial to thinking that they created a social network that featured a public communication channel, and now the idea of public communication has outgrown the social network that invented it. Dont get me wrong, I love Twitter, just some days, whats happening on Twitter seems to be too much to squeeze into Twitter itself. Please retweet if you agree."

Also worth noting is the 90% negative reaction on the 'promoted trend' - which is the big news story here. "Twitter Uses Own Ad Product, Shoots Itself In The Foot". The idea of this product is to artificially surface a topic that involves people talking about your product. In the case today - this product was advertising how much better the shut down services were: http://screencast.com/t/oYq...

Re: Can 1000 of Us Learn to Code?

MichaelMuse — Thu, 06 Jan 2011 12:14:55 -0000

My new years resolution

Re: http://jessema.com/post/1488044222

MichaelMuse — Fri, 05 Nov 2010 11:28:54 -0000

like it

Re: Verizon App Store Force-Feeding Is Near. You Can Barf, But You’ll Have To Swallow It

MichaelMuse — Thu, 04 Nov 2010 14:33:10 -0000

The best carrier is... you guessed it... still a carrier. In general, gotta give credit to Verizon for being 'less bad'. Please stop doing stuff like this.

Re: Groupon Reveals Its Future Lies In Self-Serve

MichaelMuse — Sat, 23 Oct 2010 19:01:03 -0000

Fantastic diligence - this is really fascinating stuff.

Re: WhitePages Tackles Contact Management With Hiya

MichaelMuse — Fri, 22 Oct 2010 15:51:41 -0000

This is like TuneUp for contacts

Re: Bijan Sabet on Why He Has a Hard Time Investing in Africa…and Boston [TCTV]

MichaelMuse — Fri, 22 Oct 2010 15:49:44 -0000

Dear Boston,

Please let us have your developers. They'll still root for the Sox, we promise.

Love,

New York

Re: Stripper Lessons Just $45 On Groupon

MichaelMuse — Fri, 22 Oct 2010 15:44:31 -0000

These people should be using Yipit - they let you pick what you want to receive.

Re: How to Go From Hacker to Founder

MichaelMuse — Fri, 15 Oct 2010 13:17:49 -0000

Great piece of advice - its the path I took and I am really glad I did (except not as a hacker, as a biz guy).

If you possess the skills above - Yipit is an amazing company and you should jump at the opportunity.

Re: http://jessema.com/post/1251656877

MichaelMuse — Wed, 06 Oct 2010 11:18:13 -0000

yeah saw this yesterday via @jonsteinberg

Re: Entire Tech World Piles On Carol Bartz

MichaelMuse — Tue, 21 Sep 2010 18:38:39 -0000

journalism has gotten hilarious, no offense to you specifically Alexia