Disqus - Latest Comments for Mi_Integrity

Re: The Difference Between Sales and Marketing

MarketingIntegrity — Mon, 05 Apr 2010 20:27:03 -0000

Absolute agreement. The two go together hand-in-glove. The marketing is usually the precursor and the support structure. It provides the awareness and information people need to make a decision to act.

Re: My speech about “Making an Impact”

MarketingIntegrity — Tue, 30 Mar 2010 12:34:37 -0000

Michael, thanks for boldly sharing this call to greatness and impact. I too am thrilled to see you and hear you. Hard to believe we have "known" each other for over a year now and this is the closest I have come to being in your presence! Keep serving Jesus with excellence!

Re: How important are E-books for Christian Writers

MarketingIntegrity — Sun, 07 Feb 2010 14:21:29 -0000

I prefer both. I agree with all your comments about the immediacy, flexibility, and efficiency of e-books. E-books are definitely the way of the future...and the present for some. They are not yet ready to replace the printed book...even if in some ways I would like them to be. I have spent the last 20-years working for a publishing company...and surprising as it may seem, digital sales are still less that 5% of total sales for all books. As e-book readers become more technologically sophisticated e-book sales will grow. E-books will eventually become mainstream...but for today they are still the way of the future.

Re: Why the Best Time to Market is When Times are Bad

MarketingIntegrity — Sat, 24 Oct 2009 20:10:48 -0000

Bingo! I always advocate this strategy. When times are tough you need to communicate all the more...the clearer and with the more passion the better. Take advantage of being out visible when everyone else is nowhere to be found. The payoff in the short-term and long-term is powerful!

Re: Join The Conversation! The Benefits of Social Media

MarketingIntegrity — Mon, 19 Oct 2009 21:06:20 -0000

Well done guys!

Re: Why You Won’t Have to Wrestle People for This Free Book Giveaway

MarketingIntegrity — Mon, 12 Oct 2009 13:28:35 -0000

Greatness: Knowing why you were created and using your gift(s) to execute that mission with every ounce of passion you can manage.

Re: The 2nd Secret to Resurrecting Dead Ministries

MarketingIntegrity — Sat, 10 Oct 2009 09:57:34 -0000

"It’s up to you to create that culture where truth can be spoken and heard."

I see so many organizations (churches and in corporate circles) where the truth is not spoken freely. This is embedded in the culture of the organization and it is very hard to break free from. As a result it fosters distrust, apathy, and grumbling. Leaders don't feel their voice has the ability to effect change.

My hope is that churches will break that culture if it exists so they can lead forward with ultimate effectiveness and impact.

Re: Why You Don’t Need a Big Marketing Budget to Make a Big Marketing

MarketingIntegrity — Mon, 05 Oct 2009 20:28:02 -0000

Excellent post Mike! Jesus was the greatest marketer of all time - even if most churches don't like to include the word Jesus and marketing in the same sentence! The best marketing any church or minsitry can have is "word-of-mouth". When people start talking and they tell people to "come and see". This happened all the time to Jesus. He was so dynamic, genuine, and authentic in everything he said and did that it compelled people to talk positively about him.

When was the last time people in your community talked positively about what was happening at your church? It doesn't happen often these days does it? When churches are remarkable then they get positive word of mouth just like Jesus...and that buzz draws people to want to check it out!

Re: The #1 Reason to Stop Using Social Media

MarketingIntegrity — Fri, 11 Sep 2009 19:59:30 -0000

Thanks for the kind words Mike. I go by "Marketing Integrity" for a reason! I just so desperately want to see ministries and small businesses thrive using marketing, technology, and social media tools that will help them communicate their message to their customers with excellence. How can anyone help them do that without finding out the real needs they have and who they are trying to reach?

The coolest part of this connection you and I have made is that we have never met in person. Our relationship...and budding friendship is totally a product of social media. We met on Twitter! How cools is that!

And, you are right, if your "product" is not excellent then run away from social media - stop using it. If your product is excellent - embrace every social media tool you can! It works!

Thanks for the endorsement!

Re: When Marketing Fails.

MarketingIntegrity — Sat, 16 May 2009 12:56:19 -0000

Thanks for your transparency. Sorry to hear about the outcome. Marketing is sadly not the be-all and end-all (and yes, this coming from a marketing guy!). There was clearly a lot of historical downward momentum prior to your efforts. I for one think that marketing ties closely to vision. If a church has strong leadership, with strong vision, and passionately conveys that vision people are compelled into action. Marketing entwined with that vision builds strong momentum. People "on the outside" see the excitement and passion. If they too are moved by the vision then something special happens.

I am not saying the "product" of the church was bad...because that after-all is Jesus. I just wonder if the leadership was united in a strong vision for living out the assignment God had for that church. Just my 2-cents.

Re: Halifax Social Media Meetup

MarketingIntegrity — Fri, 23 May 2008 07:45:35 -0000

Nice to have the video recap...brings it all to life! Thanks for taking that on. It was good to meet you...record on!

Re: Social media experts - it’s all relative.

MarketingIntegrity — Tue, 20 May 2008 10:14:23 -0000

I think what we are dealing with really is not expertise so much but the ability to provide "navigation". Since there is so much change happening with regard to social media, the person looking for help will be best served by someone who understands the landscape at that moment in time and can help navigate a strategy for using the tools available to map out the best implementation of media to accomplish the individual or organizational goals.