Disqus - Latest Comments for KeithBurtis

Re: A Day At the Beach

Keith Burtis — Tue, 28 Aug 2012 12:05:42 -0000

It's the silence in between the notes that creates the magic.

Re: What I want in a blogging platform

Keith Burtis — Mon, 20 Feb 2012 11:32:01 -0000

Dave, this is a conundrum because every time I read one of your "Want's" and thought of a solution your next want would make me scribble that solution out. Anyway, If I ignore number seven this sounds an awful lot like Google Plus. I know quite a few bloggers that have pushed all of their content there. (The API is growing) Google plus has a feature (on android-maybe iPhone) where all of your photos are uploaded and backed up to the service. You then have the ability to approve them individually to share or not to share. The length of the posts is basically unlimited where Facebook limits the characters on the wall.

You know me well Dave. You are looking for features here of which I believe could probably be built however my question is always, "What do you want to accomplish?" My biggest issue with most social networks is that there is no call-to-action beyond asking people to click something in text. The blog, in my opinion, offers a ton of flexibility and the ability to customize where by social media is so often within the platform rules.

As far as "Owning the Content" I think that is important to some and not really important to others. I know that my daughter doesn't care, at least right now, whether she can export her Facebook data. I think most people use social as a communications platform and not as a service of records. I don't know. Your post has a lot going through my head. Lets pick off your needs one at a time and go from there :)

-Keith

Re: Influence and the Ninja Long View

Keith Burtis — Fri, 02 Sep 2011 09:50:25 -0000

Chris, this is such a great post. If I could I'd like to offer another reason why you should ignore influence metrics when connecting with others. That is HUNGER and PASSION. I'm sure many people reading this blog have reached out to Mashable with their great new idea or tried to get a """"influencer""" to notice their initiative to absolutely no avail. Mashable has seen the same idea and received the same pitch 30x this month and big influencer X swats you away like an annoying fly trying to ride the coat tails of their success. Now while I'm personally and often times very good friends with an influencer square in my area of need I'll often pass them right over knowing that 5-10 very passionate individuals hungry for an opportunity will give a much better effort. Yea, I said opportunity. ALL outreach needs to have value to both parties. Provide opportunity for those that are hungry and passionate and I guarantee not only will you set yourself up for long term advocates but you'll in many cases see better results in the NOW.

Re: Measure Mobcast Podcast ~ Coming Soon

Keith Burtis — Mon, 21 Mar 2011 12:17:17 -0000

We look forward to rocking it out Scott.

Re: Welcome to Measure Mob!

Keith Burtis — Mon, 21 Mar 2011 12:16:05 -0000

Hey, thanks Rudi. Just wrapping up a few little design issues and debugging. Should be rolling out this week.

Re: iFramed Facebook Tabs Are Here! — Andrew "Atlanta" Jones

Keith Burtis — Sun, 13 Feb 2011 11:14:42 -0000

I agree with Rudy on the measurement part and I love the fact that there is more tab functionality. The thing I worry about is when they will change back to the old ways. Do you think there is a possibility they will revoke the use of iframes? Facebook is difficult to invest in with the number of changes they make and their frequency. They are so unpredictable. Always makes me gun-shy to make recommendations to a client. Every recommendation I make has to come with a caveat that says, "and this functionality or layout may or may not be good in a weeks time."

Re: http://newmarketinglabs.com/blog/2010/09/are-you-asking-the-right-questions/

Keith Burtis — Thu, 09 Sep 2010 13:50:37 -0000

Thats a great example Thursday. Maybe they could use twitter to take a photo before and after they moved everything in to demonstrate their attention to detail and care. Maybe they could set up a place where their customers could leave feedback in the digital space with say a Facebook page. Your right though! If you don't ask yourself "why or how" from the beginning the tree will bear no fruit. Great comment.

Re: http://newmarketinglabs.com/blog/2010/09/are-you-asking-the-right-questions/

Keith Burtis — Thu, 09 Sep 2010 13:47:53 -0000

Thanks Mark. It is amazing to me how often these things get overlooked. I like to give the benefit of the doubt to humanity and say "maybe they just don't know any better" the problem with that is that people get hurt in the end. You're never going to tease everything out in the beginning but you have to be going in with both eyes open and be as educated as possible.

Re: You might unfriend me after you read this.

Keith Burtis — Tue, 07 Sep 2010 11:29:04 -0000

David. I too will go on record here and ask people to please follow through on the action calls above! Please everyone. Help Colin.

Re: Work-Life Balance and the 1:30 AM Email Sessions

Keith Burtis — Thu, 22 Jul 2010 10:14:27 -0000

Suze, you bring up a great point, and that is that you keep the down-time sacred. I was driving down the highway recently and saw all the beautiful scenery that maybe I would not have noticed had I been deep in thought about some work issue or client development task. It's true. You need to stop and smell the roses every now and again.

Re: http://newmarketinglabs.com/blog/2010/07/how-to-create-content-that-matters-using-the-three-es/

Keith Burtis — Mon, 12 Jul 2010 13:14:08 -0000

David. That is a great E! I have been thinking about how to put that into words for three years without sounding like a jerk and you did it in one paragraph! Thanks for the value add!

Re: http://newmarketinglabs.com/blog/2010/07/how-to-create-content-that-matters-using-the-three-es/

Keith Burtis — Mon, 12 Jul 2010 13:12:28 -0000

Malcolm, you are right! However, if I might offer a simple change of wording. Rather than the word "offer" replace that with value. Then when you decide what the value is that you will provide ask yourself if anyone will care. I don't mean this at all to sound harsh but WE care about our businesses more than anyone else. A fact we must endure. So how do YOU the business owner provide relevant value that people will want to return to see, subscribe to and tell their friends about?

The simple answer is usually the easiest. It's keeeping up your end of the bargain that is time consuming.

Example; I live in Buffalo NY. About 20 minutes from the Canadian Border. Niagara Falls is very tourist driven and the bridges can get very busy. Last summer I'd watch the tweets from the bridges that tell me how long the lines are at any one time. It was a huge value add for anyone local that was crossing over to either side. Unfortunately, these tweets have become very sporadic and not much help. Find that chunk of value, tell people about it and how they can find it, then keep it up. :)

Hope that helps.

Re: http://newmarketinglabs.com/blog/2010/07/how-to-create-content-that-matters-using-the-three-es/

Keith Burtis — Mon, 12 Jul 2010 13:06:19 -0000

Rick I know a lot of folks have been sold the "Genie in the Bottle" message that just isn't true. This stuff requires hard work, creativity and strategic planning. Thanks for your comment!

Re: Get Out Of Your Comfort Zone, Or Else

Keith Burtis — Mon, 12 Jul 2010 11:07:49 -0000

Jason, about a year and a half ago I had this weird visualization in my mind. I was a guy standing in the middle of a busy street in NYC. Something like times square or something like that. I remember thinking to myself, "If I had to guess the number of people here on Twitter how many would it be?" In my minds eye a few people highlighted. So maybe 100 total people out of the thousands that were walking around. Then I asked "How many of them are on twitter frequently or give a crap about what it might do for their personal brand" My minds eye highlighted 1 person...... ME. Obviously this was not scientific but the point is that the world is a fast moving space and many people are spending their days trying to get noticed by the crowd when at the end of the day very few care. So when I started working with Chris, Justin, Colin and the other great folks at New Marketing Labs my goal was really simple. Create Meaningful Impact

Two years ago people were mainly walking around with flip-phones. Today they are updating their Facebook pages from a smart-phone. Just yesterday I watched three people in a Cheesecake Factory check in on Foursquare while they were waiting for a table! So yes, you are right.... the mainstream public as a whole probably hasn't a clue how they would get a tweet from their phone to the service or even have any clue why they would; but that doesn't mean we can't still make meaningful impact. It's important however to put it all in perspective and understand that there is a world outside of the digital one.

AWESOME ARTICLE!!!
Keith

Re: Gas Saving Tips For Workshifters

Keith Burtis — Thu, 08 Jul 2010 12:07:44 -0000

Thanks for the great tip Barb!

Re: Moving On

Keith Burtis — Tue, 06 Jul 2010 13:38:08 -0000

WOW! CC, Huge congrats and good Luck! I have no doubt you'll take it to the next level!

Re: I’m Writing a Book

Keith Burtis — Tue, 29 Jun 2010 13:36:59 -0000

Congrats to you CC! And Ann as well. I'll be looking forward to this book! No doubt the passion from both of you will shine through!
Keith

Re: Facebook Marketing: Now Available!

Keith Burtis — Thu, 24 Jun 2010 10:52:58 -0000

Congratulations Justin!

Re: Is Your Routine Holding You Back?

Keith Burtis — Sat, 12 Jun 2010 11:17:58 -0000

Pauline, thank you for the comment. Please let us know how things are going!

Bruce. I Googled P90X because I had never heard of it. Seems to be that a lot of people are using that system. I find it interesting that they have created a system with simple tools and a premise that anyone in the exercise industry has known for many, many years. Just goes to show that following the basics and fundamentals is often the key!

Re: Can You Work From an iPad?

Keith Burtis — Thu, 10 Jun 2010 11:04:29 -0000

The ultimate couchtop it is. Don't dare go outside with it.
Chris, I like you are playing with it but find way more limitations than the $500 prie tag was worth.
I can't create the media I like to make and I can't read on it anywhere but indoors.
I won't take it back but I've thougt about it many times. I too continue to think about the macbook air.

Re: Welcome to Brass Tack Thinking

Keith Burtis — Thu, 10 Jun 2010 10:28:35 -0000

Congrats to you both and best of success!

Re: You Have To Do It Yourself

Keith Burtis — Fri, 16 Apr 2010 09:02:08 -0000

Adam, This is a great article. However, in the title I think it's important to define what "it" is. I work with clients every day in the social and digital space. My concern here is that "it" can be defined as anything pertaining to or leading up to the process of engagement or the engagement itself. It also concerns me that people will look at this and immediately turn away from social tools because they will say they have no more time. My thoughts are this:

1. There needs to be an objective (answer to "why"), ways to measure against it and a budget. Only then can you make the necessary decisions on the who and the what.
2. It is true that consultants should "in most cases" not be ghost writing or tweeting for you. Especially without disclosure. I have seen successful cases where the company or the organization build a team of subject matter experts to blog for a company when they do not work directly for them.
3. Formatting for the web can be daunting. As a digital media consultant I am reviewing my clients editorial all the time. I look for two major items. Proper formatting and tone. As we all know 'adding value' is the core of success. Clients WILL get into the me, me, me mode and forget that the tone should be conversational rather than a 30 second spot.

So, in closing. I love your message because you and I live, eat and breathe this stuff. However, my concern would be that the message looks immediately overwhelming to someone just getting started.

Re: Chris Brogan has jumped the shark and totally sold out

Keith Burtis — Fri, 09 Apr 2010 10:35:54 -0000

Great Post Chris. In fact, I've had discussions w/ Mr. Brogan in the past about how to handle the folks that always seem to have something negative to say. I've adopted the smile and shower them with happiness method. Thank them for the criticism, sift out the good well meaning stuff and throw the rest in the circular file. I used to get offended. Not anymore. Keep writing good stuff.

Re: A Failed Sales Push by Chris Brogan and How You Can Do Better.

Keith Burtis — Sat, 03 Apr 2010 15:06:55 -0000

Good breakdown Justin but I have to disagree with the statement that the salesperson who was let go by Blue Sky Factory should have been held on to until after the sales push. I know Greg and have had the pleasure to have conversations with him about his personal business philosophy (web 2.0 expo). Greg, you can correct me if I'm wrong but I remember you saying "Hire slowly and Fire quickly".

We have no facts about why this person was let go but I'm assuming Greg had his reasons. No doubt this person was an immediate detriment to the company and may have been more harm than good.

Re: I Hate Facebook’s Math

Keith Burtis — Fri, 26 Mar 2010 16:29:54 -0000

I agree with you 100% on that. Amazing things that have changed my life personally happen every day. I'm more grateful than I could ever put in words.

From the strategic side. I probably did a crappy job explaining the concerns many brands seem to have with the social space.