Disqus - Latest Comments for KDPaine

Re: Boeing Faces Difficult Questions From Lawmakers On 737 Max

KDPaine — Fri, 01 Nov 2019 14:02:59 -0000

Great segment, the question really is: What will it take for passengers to trust the 737 enough to buy tickets. For me, if Boeing's CEO and board of directors and all senior leadership do a Facebook live video showing their families taking a trip on the plane -- not just once but in every country and on every airline that uses the Max, I might consider it.

Re: Learning the Best Ways to Grow Our Local News Subscribers - Source

KDPaine — Wed, 19 Jun 2019 15:35:57 -0000

I've been measuring marketing efforts for 30+ years and this is one of the best case studies I've ever seen! Thank you for both doing the hard work and writing it up so beautifully. I'm wondering if we could get permission to reprint it in our newsletter, the Measurement Advisor www.painepublishing.com/mea....

Re: The PR Industry's FOFO Problem: "Fear Of Finding Out"

KDPaine — Tue, 19 Feb 2019 09:56:56 -0000

One way we can get PR and Comms folks to change what they measure is to stop rewardomg them for stupid metrics like "impressions" and AVEs. Awards entries can be powerful teaching moments, if entrants are forced to provide real number. Sadly, most award programs are designed to maximize entry fees, not to actually highlight excellent results.

Re: Toymaker Hasbro Reaches 'Frustration Free' Packaging Deal With Amazon

KDPaine — Thu, 30 Aug 2018 12:42:31 -0000

Wrap rage is the perfect term! I have experienced that many times. I have a habit of forgetting to bring my power cord on business trips. Once in Michigan I had to take a bus and a taxi (for a total of $40) to a Best Buy to get a new power cord. I got back to my hotel and there was nothing in my possession or in the hotel room that would enable me to open the package. It was too tough for the cork screw or my nail clippers. So I went down to the front desk and it took two people and chef's knife to open the damn package. The whole saga made me late to my meeting, and so I told a shortened version of the story to my client which happened to be Michigan State University. It turns out they had the patent on that packaging!

Re: The Wide World of Podcasts: The Why, How, and What of Listening

KDPaine — Tue, 03 Jul 2018 10:10:30 -0000

What a great show! Can’t wait to listen to the podcast of it :) I personally love listening to NHPR podcasts like the Weekly News Roundup, Outside In and Word of Mouth because It always seems I get interrupted or my wifi goes out when they’re on live, so I love the ability to listen to them uninterrupted while I’m weeding, and also getting to replay the bits that I might have missed. In fact I listen to almost everything on NHPR via podcast these days because Comcast is so unreliable. Love the recommendations,
For Obama fans I strongly recommend "Making Obama" - fascinating stories. Also totally loved Slow Burn.
Other favorites are Preet Bahara’s Stay Tuned, Five Thirty Eight Politics (but that's cuz I"m a data geek) and Crooked Media’s latest “Hysteria” --- which is hysterical.

Re: Activists Warn Against Renewing License For Seabrook Nuclear Plant, Where Cracks Are Spreading

KDPaine — Fri, 04 May 2018 10:33:06 -0000

No one should be surprised by this development. As someone who covered the original opposition to and construction of the Seabrook plant for the Boston Herald back in the 70s, engineers and scientists predicted this back then. They warned that improper curing practices, the on again and off again nature of the construction, combined with not much oversight (apparently there were mounds of beer cans left behind by the workers) would eventually lead to early deterioration.

Re: WHCA Statement On Michelle Wolf Sanders Jokes | The Daily Caller

KDPaine — Mon, 30 Apr 2018 13:37:17 -0000

Funny how no one ever suggested cancelling the dinner when Stephen Colbert offended a few people. Maybe because he's a white male and Michelle Wolf isn't?

Re: Chart Porn and the PR Condition

KDPaine — Wed, 25 Apr 2018 09:38:47 -0000

Thanks for the shout out! And you are dead on. Everyone wants a dashboard to "prove" something but what leadership really wants to know is how they're going to improve and it takes human wisdom and experience to know how, not more computing power.

Re: New Year, Same Debate: Who Should Be Allowed to Vote in N.H.?

KDPaine — Tue, 02 Jan 2018 19:35:05 -0000

Best line of the show was Woodburn's comment that our representatives in Washington spend less time in the state than an average college student. That is worth thinking about.

Re: Advertising Value Equivalency: Do AVEs Ad Value To Your PR Measuring?

KDPaine — Wed, 15 Nov 2017 08:47:54 -0000

There is no valid counterargument. The only reason anyone uses them is that they work for some antique troglodyte who got bamboozled into believing they represented ROI, even though they neither calculate the return nor the investment in any thing close to an accurate methodology. There will always be a small number of people who use them until those dinosaurs either die or retire. The world has moved on, and many companies won't even look at an RFP from an organization that uses them and many award programs disqualify entries that use them. Besides, why show a metric that was based on column inches (something that no longer has any value in a digital era) when you can show actual business impact.

Re: Seacoast, North Country Reps Want Local Control Over Siting Transmission Lines

KDPaine — Fri, 13 Jan 2017 16:36:38 -0000

DIdn't we learn from the Aristotle Onassis debacle that local towns need the authority to stop these things

Re: Five “First” Lessons President-elect Trump Will Begin to Learn, Starting His First Day

KDPaine — Wed, 11 Jan 2017 13:13:22 -0000

Excellent points Jim. And Fran, I agree, but the interesting things is that the media assumes he will be "presidential" when in fact all he knows how to be is a celebrity and a businessman. It will be interesting to see how/if he adapts.

Re: How to Follow the Granite Staters Going for the Gold at the 2016 Olympics

KDPaine — Mon, 08 Aug 2016 10:41:44 -0000

You missed my cousin, Caleb Paine, siailing in the Finn Class on the US Olympic Sailing team. His grandfather was born and raised in Durham and his brother lives in Durham/ http://www.ussailing.org/ol...

Re: Facebook Reactions Are Here, but That Doesn’t Mean You Should Measure Them

KDPaine — Thu, 25 Feb 2016 09:37:39 -0000

I agree that the new "Reactions" probably aren't going to get anyone to ROI, but it may tell you why you AREN"T getting the engagement you want. They will e useful in evaluating programs to find out why things worked or didn't work. I've been tracking different types of conversations for a decade now and am always fascinated to see what people engage with and more importantly what they DON'T. TO me, the short answer is, yes you should measure them, but don't use them to justify your budget.

Re: Why share of voice no longer matters

KDPaine — Mon, 01 Feb 2016 15:17:42 -0000

I couldn't agree more, but I would add another concept that is missing, is whether that "voice" is desirable or undesirable. If you are Chipotle you are obviously dominating the share of voice in the "fast fresh mexican food conversation" but very little of what is being said leaves anyone more likely to eat there. I love your idea of denominator blindness, but might add another element, which is narrowing your denominator to a universe of conversation that might actually include members of your target audience. If, for example, you a regional coffee chain, do you really need to include all of the millions conversations in all languages everywhere in the world? What if they all stopped tweeting and made their way to your counter? Could you handle the business? I think alternative to share of voice should be share of desired positioning within those sources that influence your stakeholders' behaviors. But that's not nearly as sexy as SOV..

Re: The Social Metric Map You Need to See

KDPaine — Thu, 21 Jan 2016 11:24:24 -0000

Interesting perspective but your Metrics Map has a fatal flaw. You suggest that you can measure top of mind awareness from impressions, but you can't. Awareness is a state of mind, Impressions are numbers derived from dubious equations that purport to report how many eyeballs might possibly, in your wildest dreams, actually seen your content. You have no proof that they saw it, so you there is no connection to awareness.
Similarly, engagement is not demand generation, it is simply an action someone takes and you have no idea why. It might be because they're the competition and they want to know what you're up to. The only legitimate way to measure demand generation is to count the number of qualified leads that are coming in.
If you're going to give this level of recommendation, please be accurate

Re: Looking back … and looking ahead

KDPaine — Wed, 05 Aug 2015 09:06:38 -0000

Congratulations! Welcome to my world.. :) Now what? And who did you sell to?

Re: A Simple Method to Measure Content Marketing ROI

KDPaine — Thu, 18 Jun 2015 10:54:34 -0000

What you've suggested is a good tool to determine comparative cost effectiveness, or in accounting terms a cost/benefit analysis but it is NOT ROI. Unless you are running a pay-per-click site, there is no financial return from clicks. If you set up conversion goals that are tied to sales of your product, maybe you could figure out the ROI, after taking in the attribution issues that others have mentioned So please remove ROI from your headline!

Re: Why Social Marketers Need to Get Clear on “Engagement”

KDPaine — Thu, 23 Apr 2015 10:40:23 -0000

Actually there are industry standards around definitions of engagement that have been endorsed by GM, McDonalds, Southwest, GE, Procter & Gamble and others. YOu might want to bring them to the attention of your readers.. www.smmstandards.org.

Re: 61 Key Social Media Metrics, Defined

KDPaine — Wed, 18 Mar 2015 11:00:01 -0000

Good stuff, but have you seen the Digital Metrics Field Guide put out by the Advertising Research Foundation? http://srappaport.com/the-d...
Seems like you're not exactly in line with what the industry standard say. Might be good to reconcile.

Re: Anthem Breach & Cybersecurity: What Granite Staters Need To Know

KDPaine — Thu, 12 Mar 2015 06:40:05 -0000

Interesting that to date Anthem has sent subscribers no offers of ID theft protection or anything else. As far as the ID theft goes, they are only communicating with the media, not subscribers.

Re: Ogilvy Australia Launches Proprietary Measurement System

KDPaine — Wed, 09 Jul 2014 09:43:38 -0000

Stuart you are SO right. Transparency and replicability are key to both the Barcelona Principles and the Social Media Measurement Standards established by the Conclave www.smmstandards.org. We put that criteria in there precisely to prevent more mysterious black boxes.

Re: The Chicken and Egg Problem of Nonprofit Social Media Measurement

KDPaine — Sat, 09 Nov 2013 09:55:36 -0000

Great that you're reading our book! Thank you! I totally empathize with the frustration of pulling together all those different data streams. Here's one suggestion. the actual programming of an excel spread sheet to pull i data from different platforms into a single spreadsheet is pretty easy if you're an excel junkie and I bet there are some at your local university.

Not sure where you're located, but I know there are a lot of PR and Social Media classes out there looking for non-profit projects.

Re: Social Media Metrics for Federal Agencies

KDPaine — Wed, 03 Jul 2013 12:26:19 -0000

Another useful page is www.smmstandards.org that lists standard definitions and best practices for social media measurement agreed to by a broad spectrum of agenices, advertisers, academics and associations.

Re: Simple Ways to Measure the Long-Term ROI of Social Media

KDPaine — Tue, 25 Jun 2013 05:22:49 -0000

Actually there IS a standard definition of social media value at www.smmstandards.org